081118.Case Study Obama Or Mc Cain Why You Should Vote V3

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Case Study "How To Socialize Your Content"

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081118.Case Study Obama Or Mc Cain Why You Should Vote V3

  1. 1. Obama or McCain- Why You Should Vote Case Study
  2. 2. Objectives <ul><li>-3,200,000 views </li></ul><ul><li>-3,000 comments </li></ul><ul><li>-Use Social Media </li></ul><ul><li>-All by Nov 4, 2008 </li></ul>
  3. 3. Facebook <ul><li>-Groups </li></ul><ul><li>-News Feed </li></ul><ul><li>-Blog Reposts </li></ul><ul><li>-Status Updates (Cross Posting) </li></ul><ul><li>-Leaving Comments </li></ul>
  4. 4. YouTube <ul><li>-Community Managers to start the conversations and keep them going </li></ul><ul><li>-SEO for Related Videos </li></ul><ul><li>-Statistics & Data (Who is Linking This Video) </li></ul>
  5. 5. Linkedin <ul><li>-Linkedin Answers Featured Question </li></ul><ul><li>-Community Manager to respond to questions directed at account </li></ul><ul><li>-People offered help </li></ul><ul><li>-494 Replies over 1 week </li></ul>
  6. 6. Sites That Responded -BzzAgent -Cnet -Examiner (linked) -Lisa Nova -UStream -Yelp -KCBS -Huffington Post -Café Press -DailyKos -7x7 -944 Which did an article which was featured in 50,000 magazines
  7. 7. <ul><li>- </li></ul>FINAL RESULTS
  8. 8. We integrate online marketing components and provide conversions . This means more leads, customers and revenue per campaign. And we do this on a pay-for-performance basis. Since 1999, LSF Interactive* has helped its clients grow by integrating the most relevant online advertising tools to suit each unique campaign. This approach provides the best results, which you only pay for when delivered . Use more than one option for greater online campaign performance and results. ONLINE PERFORMANCE MARKETING The Top Global Online Performance Marketing Agency LSF Interactive 395 Oyster Point Boulevard, Suite 110 South San Francisco, CA 94080 west coast: anne dautun - [email_address] – 650.616.3183 east coast: ian bardorf – [email_address] – 617.823.0303

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