May 29th, 2014
Dave Parker, VP UP Global
Corporate Innovation Track
Supporting the (Global)
Community
I. Your Objectives and KPIs 
II. Sidelines and Goalposts 
III. Not just cash… Panel Disc...
You Know Your Machine
Objectives & KPIs
• Are your objectives clear?
• Are you really community driven?
• Is it about the Brand?
• Is it about o...
Goalpost and Sidelines
International Panel
Global Panel
• Gustavo Álvarez Moreno - Director UP Latam
• Tony - Country Manager, Brazil
• Sheikh Shuvo - Regional Mange...
Q&A
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UP Global Summit - Corp Innovation Track Parker

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UP Global Corporate Innovation Track, Day 2. Sidelines and Goalposts.

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UP Global Summit - Corp Innovation Track Parker

  1. 1. May 29th, 2014 Dave Parker, VP UP Global Corporate Innovation Track
  2. 2. Supporting the (Global) Community I. Your Objectives and KPIs II. Sidelines and Goalposts III. Not just cash… Panel Discussion
  3. 3. You Know Your Machine
  4. 4. Objectives & KPIs • Are your objectives clear? • Are you really community driven? • Is it about the Brand? • Is it about outcomes and in what timeline? • Finding Mission/Product Fit • Failure
  5. 5. Goalpost and Sidelines
  6. 6. International Panel
  7. 7. Global Panel • Gustavo Álvarez Moreno - Director UP Latam • Tony - Country Manager, Brazil • Sheikh Shuvo - Regional Manger Asia, MENA & Oceania • Franzi Becker - Project Manager Europe
  8. 8. Q&A

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