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Overview Top 10 List Resources Q&A MentorDenali Financial Consulting LLC

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Top 10 Mistakes 10 – One spreadsheet vs. multiple tabs 9 – Hard coded #s vs Sensitivity Analysis 8 – Top Down vs. Bottom Up – “Just 1%” 7 – Not connecting the financial model to the narrative 6 – Not knowing your Total Addressable and Serviceable Addressable Market, ShareDenali Financial Consulting LLC

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Top 10 Mistakes 5 – Not using GAAP language 4 – Not doing a cash flow analysis 3 – Expenses don’t increase with revenues 2 – Not knowing market metrics/comps 1 – $1B Revenues in year 5 (or >$100M) BONUS: No Chart or GraphsDenali Financial Consulting LLC

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Resources  Markets - http://goo.gl/5bpIU  Benchmark Data – http://goo.gl/b7R3K  Product Pricing - http://goo.gl/ohKWZ  Unrealistic Growth: http://goo.gl/NVOgh  Spreadsheet Template - http://goo.gl/SWNhbDenali Financial Consulting LLC

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Q&A Chris Dishman – www.denalifc.com ChrisD@denalifc.com Dave Parker – www.dkparker.com Dave@dkparker.comDenali Financial Consulting LLC

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Q&A Chris Dishman – www.denalifc.com ChrisD@denalifc.com Dave Parker – www.dkparker.com Dave@dkparker.comDenali Financial Consulting LLC