2. Overview
Top 10 List
Resources
Q&A
Mentor
Denali Financial Consulting LLC

3. Top 10 Mistakes
10 – One spreadsheet vs. multiple tabs
9 – Hard coded #s vs Sensitivity Analysis
8 – Top Down vs. Bottom Up – “Just 1%”
7 – Not connecting the financial model to
the narrative
6 – Not knowing your Total Addressable and
Serviceable Addressable Market, Share
Denali Financial Consulting LLC

4. Top 10 Mistakes
5 – Not using GAAP language
4 – Not doing a cash flow analysis
3 – Expenses don’t increase with revenues
2 – Not knowing market metrics/comps
1 – $1B Revenues in year 5 (or >$100M)
BONUS: No Chart or Graphs
Denali Financial Consulting LLC

5. Resources
 Markets - http://goo.gl/5bpIU
 Benchmark Data – http://goo.gl/b7R3K
 Product Pricing - http://goo.gl/ohKWZ
 Unrealistic Growth: http://goo.gl/NVOgh
 Spreadsheet Template - http://goo.gl/SWNhb
Denali Financial Consulting LLC

6. Q&A
Chris Dishman –
www.denalifc.com
ChrisD@denalifc.com
Dave Parker –
www.dkparker.com
Dave@dkparker.com
Denali Financial Consulting LLC

7. Q&A
Chris Dishman –
www.denalifc.com
ChrisD@denalifc.com
Dave Parker –
www.dkparker.com
Dave@dkparker.com
Denali Financial Consulting LLC