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Nelsen Social Networking Index 2009 01 (Jan)


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Nelsen Social Networking Index 2009 01 (Jan)

  1. 1. Nelsen Social Networking Index
  2. 2. Social Networking Patterns (January 2009 Summary) <ul><li>During 2008, collective time spent online social networking actually declined by 33% </li></ul><ul><li>However, in January 2009 it showed a record jump erasing almost half of last year’s decline </li></ul><ul><ul><li>One year ago, collective time spent on mySpace was nearly 5X Facebook </li></ul></ul><ul><ul><li>Today, time on Facebook is 2.5X mySpace (a stunning 12X reversal of fortune ) </li></ul></ul><ul><li>For businesses wanting to truly connect with customers, the trend is key </li></ul>2008 -33 Jan +15
  3. 3. Social Networking Patterns (January 2009 Summary) <ul><li>The number of people engaged in social networking continues to break records </li></ul><ul><ul><li>January showed the second biggest increase ever, following December’s record jump </li></ul></ul><ul><ul><li>In 2 months, the index has risen 28 points, far exceeding the 18 point gain in the first 11 months last year </li></ul></ul>
  4. 4. About Dialog Consulting Group <ul><li>Dialog Consulting Group helps senior executives enhance the conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for your business. </li></ul><ul><li>Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including, who has raised tens of millions of dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same problems that his clients are facing. He can be reached at: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>412-779-2788 (mobile) </li></ul></ul><ul><ul><li>@davenelsen (Twitter) </li></ul></ul>