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Why it Pays To Be Likeable

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Dave Kerpen Accountex keynote presentation

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Why it Pays To Be Likeable

  1. 1. #AccountexUSA The Likeable Accountant @DaveKerpen, CEO @LikeableLocal 7 Simple Social Concepts To Drive Results
  2. 2. #AccountexUSA 11 Simple Social Concepts to Build a Likeable Accounting Business
  3. 3. #AccountexUSA 7 Simple Social Concepts to Drive Results Listen. Tell. Don’t Sell. Advertise. (Better). Provide Value. Be Grateful. Be Authentic. Respond.
  4. 4. #AccountexUSA Listen to Your Prospects
  5. 5. #AccountexUSA Listen to Your Customers
  6. 6. #AccountexUSA Your Customers are Asking For You Right Now!
  7. 7. #AccountexUSA Responsiveness is No Longer Optional
  8. 8. #AccountexUSA LAST: Listen, Apologize, Solve, Thank
  9. 9. #AccountexUSA The 4 Most Important Words in Social: I’m Sorry & Thank You
  10. 10. #AccountexUSA Respond to Positive Comments Too
  11. 11. #AccountexUSA Don’t Sell it, Story tell it! Here’s My Story
  12. 12. #AccountexUSA Tell Your Staff’s Stories
  13. 13. #AccountexUSA Every Brand Has Many Stories to Tell - Your humble beginnings. - Employee challenges. - Community & charity partnerships. - Inside the lives of leadership. - Clients who have overcome obstacles.
  14. 14. #AccountexUSA Inspire Your Customers to Tell Your Story
  15. 15. #AccountexUSA Inspire Your Customers to Tell Your Story
  16. 16. #AccountexUSA Be Authentic, Be Vulnerable, Be Real
  17. 17. #AccountexUSA Advertise Better Use Hypertargeting & Nanotargeting.
  18. 18. #AccountexUSA Provide Value 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
  19. 19. #AccountexUSA Provide Value
  20. 20. #AccountexUSA Provide B2B Value Through LinkedIn, Webinars, Articles, & eBooks
  21. 21. #AccountexUSA The Power of Gratitude
  22. 22. #AccountexUSA Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media
  23. 23. #AccountexUSA LET’S REGROUP Listen. Tell. Don’t Sell. Advertise. (Better). Provide Value. Be Grateful. Be Authentic. Respond.
  24. 24. #AccountexUSA THANK YOU! GRAND PRIZE “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen dave@likeable.com DaveLinkedin.com

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