Why It Pays to Be
#Likeable. How to grow your small business in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com#likeablewebinar

OUR STORY
#likeablewebinar

Social Media 101
#likeablewebinar

1.3 billion monthly active Facebook
users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar

THE NEW WORD OF MOUTH
#likeablewebinar

The average Facebook user has
a network of about 200 PEOPLE. #likeablewebinar

1 Like = 200 RECOMMENDATIONS.
#likeablewebinar

100 Page Likes x 200
Connections = 20,000 PEOPLE. X #likeablewebinar

THE NEW WAY TO BE
FOUND #likeablewebinar

WHAT SOCIAL MEDIA WILL DO.
#likeablewebinar

Social Media Will ALLOW YOU
TO EASILY REACH NEW CLIENTS. #likeablewebinar

Social Media Will HELP YOUR
BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS. #likeablewebinar

Social Media Will HELP BUILD
LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar

WHAT SOCIAL MEDIA WON’T DO.
#likeablewebinar

SOCIAL MEDIA WON’T BE FREE.
#likeablewebinar

SOCIAL MEDIA WON’T BRING YOU
INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar

SOCIAL MEDIA WON’T MAKE UP
FOR AN UNLIKEABLE BUSINESS. #likeablewebinar

HOW TO USE SOCIAL MEDIA
TO GROW YOUR BUSINESS IN 10 EASY STEPS #likeablewebinar

1. GET STARTED
#likeablewebinar

2. PERSONALIZE YOUR PAGES
#likeablewebinar

3. GET CURRENT CLIENTS TO
“LIKE” YOU #likeablewebinar

4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS • Social context is everything

4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS • Targeting is everything, too #likeablewebinar

5. USE CONTENT TO ENGAGE
CLIENTS #likeablewebinar

6. PROVIDE VALUE
WITH EDUCATION

7. CONNECT BY ENTERTAINING
#likeablewebinar

8. CREATE INCENTIVES
#likeablewebinar

9.ENGAGE FANS WITH PROMOTIONS •
Promotions • Contests • Sweepstakes • Giveaways #likeablewebinar

10. ACQUIRE NEW CLIENTS
#likeablewebinar

HOW CAN
LIKEABLE
HELP?
#likeablewebinar

OFFLINE MARKETING
SUPPORT
#likeablewebinar

HYPER-TARGETED
ADVERTISING
#likeablewebinar

CONTENT SCHEDULED AND MANAGED FOR
YOU #likeablewebinar

REFER A FRIEND FB APP
AND MOBILE FRIENDLY WEBSITES #likeablewebinar

LIKEABLE TRAINING AND EDUCATION Instructional
Webinars 24/7 Customer Service Staff Training #likeablewebinar

CASE STUDY Dr. Andrew Dine's
Facebook page STARTED WITH 58 LIKES NOW IT HAS 1,056 LIKES In 1 year 1,820% INCREASE #likeablewebinar

WANT TO LEARN MORE? Schedule
a FREE consultation with us in the next 24 hours! E-mail learnmore@likeablelocal.com or call 212-359-4347! Use secret code “WEBINAR18” for a FREE MONTH! #likeablewebinar

STORYTELLIT A FREE social media
management tool - Mad Libs style Ideas - Trending Articles - Resonating pictures Download today at storytellit.com #likeablewebinar

THANK YOU / GRAND PRIZE!
CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar

Sign up for our Next
webinar! Facebook’s Pay To Play & What It Means For You. #likeablewebinar bit.ly/paytoplaywebinar