Social Media Meets Word of Mouth

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An Exclusive Conversation with Andy sernovitz & Dave Kerpen

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Social Media Meets Word of Mouth

  1. 1. Social Media Meets Word of Mouth: An Exclusive Interview with Andy Sernovitz Friday, April 20, 2012 @sernovitz @DaveKerpen#WOMBook
  2. 2. Andy Sernovitz • CEO of SocialMedia.org • Author of Word of Mouth Marketing • Taught at Northwestern University and the Wharton School of Business#WOMBook
  3. 3. Dave Kerpen • CEO of Likeable Media • Author of Likeable Social Media • Has been featured on ABC World News Tonight, BBC, and the New York Times#WOMBook
  4. 4. What Is Word of Mouth Marketing? 1. Giving people a reason to talk about you. 2. Making it easier for that conversation to take place.#WOMBook
  5. 5. Word of mouth beats advertising. You’re only as good as your customers say you are.#WOMBook
  6. 6. You never know what starts the word of mouth, so try a lot of things.#WOMBook
  7. 7. Help your talkers look great. Give them the tools to tell your story.#WOMBook
  8. 8. It’s not about marketing, it’s about making your best fans feel important.#WOMBook
  9. 9. Great service always starts a conversation, and new business always follows.#WOMBook
  10. 10. Take advantage of every opportunity to give people a reason to talk.#WOMBook
  11. 11. Find a multiplier: how do you start 10 conversations instead of one?#WOMBook
  12. 12. Choose To Be Good#WOMBook
  13. 13. Learn to be a great word of mouth marketer and get great bonuses! Pre-order at wordofmouthbook.com. Use discount code THANKSLIKEABLE.#WOMBook

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