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9 Ways to Optimize LinkedIn for Your SMB

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A Likeable Local Webinar with CEO Dave Kerpen

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9 Ways to Optimize LinkedIn for Your SMB

  1. 1. #LikeableWebinar 9 Ways to Optimize LinkedIn for Business Dave Kerpen CEO, Likeable Local @DaveKerpen
  2. 2. #LikeableWebinar Your Host! 30% of SMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
  3. 3. #LikeableWebinar The Basics… LinkedIn is a business-oriented social network that launched on May 5th, 2003. LinkedIn now has more than 433 million users and 3+ million company pages. 30% of SMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
  4. 4. #LikeableWebinar 9 Ways to Optimize LinkedIn For Your Business 1. Customize Your Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare
  5. 5. #LikeableWebinar 1. Customize Your Profile to Boost Your Business • Make a custom URL • Add a professional profile picture to your profile • Add a background photo • Hyperlink to your company • Search engine optimize your profile • Show work examples
  6. 6. #LikeableWebinar Customizing Your Profile Custom URL Profile Picture
  7. 7. #LikeableWebinar Background Photos
  8. 8. #LikeableWebinar Hyperlink to Your Company’s Site Hyperlink your company website to your profile under Contacts
  9. 9. #LikeableWebinar Search Engine Optimization When creating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine
  10. 10. #LikeableWebinar Show Work Examples
  11. 11. #LikeableWebinar 2. Publish On LinkedIn • Becoming an author on LinkedIn helps establish you as an expert • Post links to blogs, news articles, & more! • Helps with lead gen, customer retention, and awareness! pay attention to folks who are engaging with your posts!
  12. 12. #LikeableWebinar Publishing Blog Posts 1. Think of a great headline 2. Find/take a compelling photo 3. Write a concise post 4. Include strong calls to action at the bottom of your post 5. Share across different social media channels! • Become a thought leader in your industry • Follow these steps to most effectively blog:
  13. 13. #LikeableWebinar
  14. 14. #LikeableWebinar 3. Listen to Shared Content That's Relevant To You • Update your status 5-8 times a day! • The best times to post are 7am-8am and 5pm-6pm. • The best days to post are weekdays. • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. Source: Marketing Ninjas Search your company name or interesting keywords
  15. 15. #LikeableWebinar
  16. 16. #LikeableWebinar Sort Your Updates
  17. 17. #LikeableWebinar Tools To Help With Posting
  18. 18. #LikeableWebinar 4. Leverage LinkedIn Listening • Listening is the most important skill on social media • Listen to what your customers/prospects are saying about your brand or product • Search keywords about your company and look at posts that mentioned the phrases
  19. 19. #LikeableWebinar Check Out How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates
  20. 20. #LikeableWebinar Search Your Company Name
  21. 21. #LikeableWebinar Click Posts and Listen!
  22. 22. #LikeableWebinar 5. Create LinkedIn Groups • Showcase your thought leadership! • Post relevant content like blogs, articles, quotes, and curated content. • Promote the group and grow your LinkedIn community!
  23. 23. #LikeableWebinar
  24. 24. #LikeableWebinar
  25. 25. #LikeableWebinar 6. Discover & Connect with Influencers • LinkedIn Influencers= thought leaders • Listen, interact, and connect with them! • Follow influencers of your choice • Comment on their posts • Share their published content • Message them & ask for a connection!
  26. 26. #LikeableWebinar Follow the influencer to receive updates from them When you feel close enough to your influencer, connect with them!
  27. 27. #LikeableWebinar Influencers On Pulse!
  28. 28. #LikeableWebinar 7. Recruit Amazing Talent • Are you in need of a new team member? • Use the advanced search features to find great potential employees! 93% of businesses use LinkedIn to recruit -Job Cast
  29. 29. #LikeableWebinar • Search by • Connections, location, industry, past companies, and more! • Recruit effectively with LinkedIn Premium
  30. 30. #LikeableWebinar 8. Advertise To Strategic People • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
  31. 31. #LikeableWebinar • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
  32. 32. #LikeableWebinar Targeting • LinkedIn’s targeting properties include: • Industry, • Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
  33. 33. #LikeableWebinar 9. Integrate with Twitter & Slideshare If you’ve created a presentation, share it directly to LinkedIn from Slideshare! Increase your reach with integration!
  34. 34. #LikeableWebinar Steps to Add Twitter to LinkedIn: 1. Click “edit profile” 2. “Add Twitter account” next to the Twitter field 3. This will integrate your Twitter into your LinkedIn account!
  35. 35. #LikeableWebinar Let’s Review! 1. Customize Your Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare Learn how Likeable can help you at LikealeDemo.com
  36. 36. #LikeableWebinar Thank You/ Grand Prize! Sign up for Likeable Local through the end of July and mention this webinar to win an autographed book! LikealeDemo.com Questions?

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