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A Company Profile by Dave HennessyMarketing Case WorkshopProfessor Ellen ShapiroColumbia college Chicago, April 2012
The BeginningFounded in 2004 by Mark Zuckerberg, a student at Harvard UniversityMark wanted to “bring the college experien...
Fast-forward eight years…
Facebook TodayFacebook has 901 million users (521 million active in March 2012)3.2 billion Likes and Comments per day300 m...
The CompanyHeadquartered in Menlo Park, California11 U.S. offices and 18 international officesEmploys over 3,000 people in...
ProductsTimeline           Newsfeed   Photos & Video
ProductsMessages           Groups   Pages
ProductsEvents         Subscribe     Ticker
f8About half of these products were announced at last year’sf8, Facebook’s annual Developers ConferenceFacebook also annou...
PartnershipsA few of Facebook’s notable new partnerships include:- Spotify- Skype- Netflix- USA Today- SoundCloud- iHeartR...
Open GraphFacebook also announced an extended Open Graph, which allows usersto publish actions on Facebook (you listened t...
…..
So, why is all of this relevant?
ConclusionsWith Mark Zuckerberg’s vision and Facebook’s focus as a company, theyare making the world more open and connect...
Facebook Company Profile (2012)
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Facebook Company Profile (2012)

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Presentation by Dave Hennessy
For Professor Ellen Shapiro's Marketing Case Workshop Class Final
Columbia College Chicago, April 2012

Published in: Technology, Business
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Facebook Company Profile (2012)

  1. 1. A Company Profile by Dave HennessyMarketing Case WorkshopProfessor Ellen ShapiroColumbia college Chicago, April 2012
  2. 2. The BeginningFounded in 2004 by Mark Zuckerberg, a student at Harvard UniversityMark wanted to “bring the college experience online”Vision, focus and execution vs. competitorsThe first version of Facebook was built in two weeksThree months later, Facebook had over 100,000 users
  3. 3. Fast-forward eight years…
  4. 4. Facebook TodayFacebook has 901 million users (521 million active in March 2012)3.2 billion Likes and Comments per day300 million photos uploaded per day125 billion friendships$3.7 billion in revenue in 2011
  5. 5. The CompanyHeadquartered in Menlo Park, California11 U.S. offices and 18 international officesEmploys over 3,000 people in 12 departments
  6. 6. ProductsTimeline Newsfeed Photos & Video
  7. 7. ProductsMessages Groups Pages
  8. 8. ProductsEvents Subscribe Ticker
  9. 9. f8About half of these products were announced at last year’sf8, Facebook’s annual Developers ConferenceFacebook also announced a number of partnerships with global mediaand entertainment companies, as well as news organizations
  10. 10. PartnershipsA few of Facebook’s notable new partnerships include:- Spotify- Skype- Netflix- USA Today- SoundCloud- iHeartRadio
  11. 11. Open GraphFacebook also announced an extended Open Graph, which allows usersto publish actions on Facebook (you listened to music, you watched amovie)This allows developers to create more meaningful and integratedapplications on top of Facebook’s platform
  12. 12. …..
  13. 13. So, why is all of this relevant?
  14. 14. ConclusionsWith Mark Zuckerberg’s vision and Facebook’s focus as a company, theyare making the world more open and connectedFacebook’s global partners and the million+ developers buildingapplications on top of Facebook’s platform are going along for the rideFacebook is not just a social network – it is positioning itself as thefoundation of the entire social web“I think Facebooks greatest long-term contribution will be Open Graph.Sure, Facebook.com is interesting, but the bigger deal is the use of "like" buttoneverywhere, and the use of Facebook credentials as a universal log-in. They are becomingthe passport and ID system for the Web, and thats a big deal.” - Jay Baer, Social Media Strategist and Speaker, co-author of The NOW Revolution

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