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Prod lab week two 10 11

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Prod lab week two 10 11

  1. 1. Production Lab <ul><li>Today: </li></ul><ul><li>Ammo Talwar – Punch Records </li></ul><ul><li>Live briefs </li></ul><ul><li>Submitting your project idea </li></ul>
  2. 2. Live briefs <ul><li>Working on a project where the parameters are defined by a ‘client’ </li></ul><ul><li>Ammo Talwar – Punch Records </li></ul><ul><li>Alexa Torlo – New Technology Institute </li></ul><ul><li>Other live briefs….. </li></ul>
  3. 3. Other Live Briefs <ul><li>Alexa Torlo – New Technology Institute </li></ul><ul><li>[email_address] </li></ul>
  4. 4. Blue Eyed Soul Dance Company / Dance Transformations <ul><li>Dance Company supporting inclusive dance with disabled and non-disabled artists of all ages. </li></ul><ul><ul><ul><ul><li>Finding ways to draw more online traffic to their site and social media presence. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Focussing on broader UK and International social networks with complimenting interest areas, to build a campaign for this unique programme. </li></ul></ul></ul></ul><ul><li>http://bit.ly/Plab-dance </li></ul>
  5. 5. Library of Birmingham <ul><li>Race Online 2012 project </li></ul><ul><ul><ul><ul><li>Getting 50 housebound citizens online. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Developing a social networking site for these users </li></ul></ul></ul></ul><ul><li>http://bit.ly/Plab-lib </li></ul><ul><li>[email_address] </li></ul>
  6. 6. Fish in a Bottle <ul><li>Research for a new social archive website. </li></ul><ul><ul><ul><ul><li>Researching archive content in all forms of media </li></ul></ul></ul></ul><ul><ul><ul><ul><li>6 week internship </li></ul></ul></ul></ul><ul><li>http://bit.ly/Plab-fish </li></ul><ul><li>CV to info@fishinabottle.com </li></ul>
  7. 7. The Positive Ideas Company <ul><li>Social Media project </li></ul><ul><ul><ul><ul><li>New social media tool that will facilitate interaction between strangers in public </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Research project with potential users </li></ul></ul></ul></ul><ul><li>Iman Fadaei - info@positive-ideas.com </li></ul>
  8. 8. Phase 1: Audit <ul><li>What have you learnt so far on the course? </li></ul>
  9. 9. Phase 2: Experiment <ul><li>How can I use my skills to innovate? </li></ul><ul><li>How can I create a lab for myself? </li></ul><ul><li>It shouldn’t matter if things go wrong. </li></ul>
  10. 10. Lab time <ul><li>Feb 21 st – begin </li></ul><ul><li>May 3 rd – end </li></ul><ul><li>7 weeks excluding Easter break </li></ul>
  11. 11. Assessment <ul><li>Lab report and evaluation (60% 20th May 2011) </li></ul><ul><ul><li>Project Initiation Document </li></ul></ul><ul><ul><li>Highlight reports </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Poster </li></ul></ul><ul><ul><li>Evaluation </li></ul></ul><ul><li>Submit Project Initiation Document </li></ul><ul><li>(by Friday 18 th Feb) </li></ul>
  12. 12. Project Initiation Document <ul><li>Summary </li></ul><ul><li>Context </li></ul><ul><li>Objectives </li></ul><ul><li>Approach </li></ul><ul><li>Partnership </li></ul><ul><li>Risks </li></ul>
  13. 13. Project summary <ul><li>“ Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable” </li></ul>
  14. 14. Context <ul><li>Lots of debate about ‘hyperlocal’ (research) </li></ul><ul><li>Different Models (examples) </li></ul>
  15. 15. Objectives <ul><li>Experiment with different media </li></ul><ul><li>Make an attempt to get readers more involved </li></ul><ul><li>Create a clear editorial stance for the blog </li></ul>
  16. 16. Project Approach <ul><li>Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE) </li></ul><ul><li>Create ‘packages’ of work with clear deliverables </li></ul>
  17. 17. Partners <ul><li>Yes. Two undergraduate students. </li></ul>
  18. 18. Risks <ul><li>My day job gets in the way. </li></ul><ul><li>A stronger editorial style puts readers off. </li></ul><ul><li>Mitigation: </li></ul><ul><li>Work as a team. </li></ul><ul><li>Consult locals before publication. </li></ul>
  19. 19. Blog <ul><li>Use daveharte.com for reflecting </li></ul>
  20. 20. Project Initiation Document <ul><li>Fill in a form (http://bit.ly/PID2011) </li></ul><ul><li>Send it to your Project Board </li></ul><ul><li>Project boards feed back to you </li></ul><ul><li>Simple feedback </li></ul><ul><ul><li>‘ it’s great’, </li></ul></ul><ul><ul><li>‘ have a word with your tutor’, </li></ul></ul><ul><ul><li>‘ have asked Dave to have a look’ </li></ul></ul>
  21. 21. How we’re organised: Project Board Project Manager(s) Programme Management m e and tutors o ther students you
  22. 22. How we’re organised: Purple Red Yellow Brown Green Blue Black Orange R esponsible for 5 or 6 S tudents each
  23. 23. Next week <ul><li>No formal lesson. </li></ul><ul><li>Project boards meet to look at PIDs and feed back to students. </li></ul><ul><li>Project boards send copies to me </li></ul><ul><ul><li>(let me know issues / concerns) </li></ul></ul>

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