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Social Media as a Business Tool
Dave Harte
Economic Development Manager, Digital Birmingham

dave@daveharte.com
07500 2889...
Social Media as a Business Tool
Rocketrobin2 and my others gurus
An exploratory approach
Why this stuff matters to Birming...
@rocketrobin2
- the internet is not a brochure
@rocketrobin2
a domestic cleaning, social media guru

“I have started to use twitter by interacting
with people more in a ...
Wiggly Wigglers
- covering all bases
                Facebook
                Podcasts
                Blog


            ...
An exploratory approach
- you are not alone

BT Tradespace –
300,000 businesses

All-in-one offer –
blog, photos, video, s...
Why this matters to Birmingham
- a leading digital city by 2010
Why this matters to Birmingham
- a leading social city by 2010

Business to business:
“So how’s the running going Dave?”
B...
Why this matters to Birmingham
- a leading social city by 2010

Social Media allows you to re-position
yourself as:

Knowl...
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Dave Harte Social Media

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Social Media as a Business Tool. Presented at a Social Media seminar in Birmingham on 4th February 2009

Published in: Business
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Dave Harte Social Media

  1. 1. Social Media as a Business Tool Dave Harte Economic Development Manager, Digital Birmingham dave@daveharte.com 07500 288980 @daveharte
  2. 2. Social Media as a Business Tool Rocketrobin2 and my others gurus An exploratory approach Why this stuff matters to Birmingham
  3. 3. @rocketrobin2 - the internet is not a brochure
  4. 4. @rocketrobin2 a domestic cleaning, social media guru “I have started to use twitter by interacting with people more in a standard chatroom type of way but dropping in the odd commercial break, as I call them, here and there.” Connecting to franchisees. Positioning himself as knowledgeable and personable. Selling.
  5. 5. Wiggly Wigglers - covering all bases Facebook Podcasts Blog Building their own customer lists. Instilling loyalty. Selling worms. “The sale is on.”
  6. 6. An exploratory approach - you are not alone BT Tradespace – 300,000 businesses All-in-one offer – blog, photos, video, shop
  7. 7. Why this matters to Birmingham - a leading digital city by 2010
  8. 8. Why this matters to Birmingham - a leading social city by 2010 Business to business: “So how’s the running going Dave?” Business to customer: “it's my theory that a plumber (or other tradesman) could clean up in brum if they started blogging & tweeting (as long as they were nice)”
  9. 9. Why this matters to Birmingham - a leading social city by 2010 Social Media allows you to re-position yourself as: Knowledge source Contact rich Sensitive to customer needs Collaborative

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