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CRO For Affiliates
The untapped potential
Visitors
Sales
Checkout
Product Description
Product Listing
Homepage +10%
+10%
Step 1 : Understand your visitors
Step 2 : Influence them
Affiliate
Site
Players
?
Dropouts
££
Clicks Registrations
Traffic
Revenue
Step 1 : Understand your visitors
Step 2 : Influence them
3 Simple Research Tools
Hotjar - Heatmaps
Hotjar – Session Recordings
Hotjar – Polls
3 Simple Research Tools
BARRIERS
MOTIVATORS
Step 1 : Understand your visitors
Step 2 : Influence them
DON’T: Make small tweaks
DON’T: Assume best practice works
Give users what they wantDO:
Give users what they wantDO:
Give users what they wantDO:
Test offers and programsDO:
Test offers and programsDO:
Test offers and programsDO:
Casino A Casino B
Payout $300 Bonus $1000 Bonus
Visitors 50,000 50,000
Clicks 500 (1.0%) 750 (1.5%)
Signups 25 (5%) 22 (3%...
Gamify!DO:
Upsell usersDO:
Prepare users for what comes nextDO:
Prepare users for what comes nextDO:
Prepare users for what comes nextDO:
Prepare users for what comes nextDO:
Step 1: Understand your visitors
• Use Google Analytics, Hotjar and WhatUsersDo
• Identify Barriers and Motivators
DO:
 G...
info@browsertobuyer.com
CRO For Affiliates (iGaming Berlin Affiliate Conference 2017)
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CRO For Affiliates (iGaming Berlin Affiliate Conference 2017)

Does CRO really work for affiliate sites? Isn't CRO just about ecommerce and usability? What can you change when you have little control over the offering the registration funnel or the landing pages?

Using examples from his experience optimising leading affiliate sites in the iGaming and web hosting industries and working with top operators including Betsson and Sportingbet, Dave will show you what really works for affiliates.

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CRO For Affiliates (iGaming Berlin Affiliate Conference 2017)

  1. 1. CRO For Affiliates The untapped potential
  2. 2. Visitors Sales Checkout Product Description Product Listing Homepage +10% +10%
  3. 3. Step 1 : Understand your visitors Step 2 : Influence them
  4. 4. Affiliate Site Players ? Dropouts ££ Clicks Registrations Traffic Revenue
  5. 5. Step 1 : Understand your visitors Step 2 : Influence them
  6. 6. 3 Simple Research Tools
  7. 7. Hotjar - Heatmaps
  8. 8. Hotjar – Session Recordings
  9. 9. Hotjar – Polls
  10. 10. 3 Simple Research Tools
  11. 11. BARRIERS
  12. 12. MOTIVATORS
  13. 13. Step 1 : Understand your visitors Step 2 : Influence them
  14. 14. DON’T: Make small tweaks
  15. 15. DON’T: Assume best practice works
  16. 16. Give users what they wantDO:
  17. 17. Give users what they wantDO:
  18. 18. Give users what they wantDO:
  19. 19. Test offers and programsDO:
  20. 20. Test offers and programsDO:
  21. 21. Test offers and programsDO:
  22. 22. Casino A Casino B Payout $300 Bonus $1000 Bonus Visitors 50,000 50,000 Clicks 500 (1.0%) 750 (1.5%) Signups 25 (5%) 22 (3%) Revenue $580 $465 +25% Test offers and programsDO:
  23. 23. Gamify!DO:
  24. 24. Upsell usersDO:
  25. 25. Prepare users for what comes nextDO:
  26. 26. Prepare users for what comes nextDO:
  27. 27. Prepare users for what comes nextDO:
  28. 28. Prepare users for what comes nextDO:
  29. 29. Step 1: Understand your visitors • Use Google Analytics, Hotjar and WhatUsersDo • Identify Barriers and Motivators DO:  Give users what they want  Test offers and programs  Gamify  Upsell users  Prepare users for what comes next DON’T:  Make small tweaks  Rely on best practice The untapped potential Step 2: Influence them
  30. 30. info@browsertobuyer.com

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