Enterprise Social Software at the Washington Post

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Presented at Web 2.0 Expo, NYC, November 18, 2009, as a part of Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software.

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Enterprise Social Software at the Washington Post

  1. Enterprise Social Media at The Washington Post Dave Burke Manager, Web Solutions Dave Burke washingtonpost.com daveburke.com 1
  2. Background - WashPost Web Solutions • Back to 2005, we’ve been working on how to better support our apps • Much of the problem stemmed from important knowledge being trapped • Various private and shared drives • Old email threads • But mostly, people’s brains Dave Burke washingtonpost.com daveburke.com
  3. Serious risks of brain-based knowledge mgmt Look what people do with their brains on the weekends. . . (DRAMATI ZATI ON ) Technical Architect Chief Architect Dave Burke washingtonpost.com daveburke.com
  4. Business in transition Dave Burke washingtonpost.com daveburke.com
  5. Business in transition
  6. Strategic Focus: Innovation •“We actively develop new revenue streams from non-traditional sources.” •“We introduce and support new brands, selectively, when we believe that doing so allows us to achieve the full potential an opportunity may afford.” •“We make bets on ideas that can have material impact even if they entail high risk. We invest in small-scale experiments to learn more about areas of strategic opportunity where uncertainty is high. More than ever, responsible innovation is necessary for our success.” •“Because of the high level of marketplace uncertainty, we regularly monitor and revisit our strategies, being willing and Dave Burke washingtonpost.com daveburke.com
  7. New product development approach: Iterative ß ß ß ß ß T I M E Individuals and interactions over processes and tools Working software over comprehensive documentation Dave Burke washingtonpost.com daveburke.com
  8. System Documentation
  9. “Destination of first resort”1 Dave Burke washingtonpost.com daveburke.com
  10. IT Workspace Wiki It’s like our own Wikipedia. 10
  11. Our own Wikipedia Dave Burke washingtonpost.com daveburke.com
  12. Lessons learned so far • 90% of wiki success is half mental • Organize-as-you-go model takes getting used to Traditional New 1. Write 1. Write 2. Edit 2. Publish 3. Publish 3. Edit (repeat) Dave Burke washingtonpost.com daveburke.com
  13. Information Architecture Challenges • Tag ambiguity Dave Burke washingtonpost.com daveburke.com
  14. Information Architecture Challenges • Tag ambiguity Dave Burke washingtonpost.com daveburke.com
  15. Emergence doesn’t scale down Wikipedia IT Workspace 1.8 million 1-2 16.2 million 13-14 162 million 135 http://www.useit.com/alertbox/participation_inequality.html http://www.wolframalpha.com/input/?i=wikipedia Dave Burke washingtonpost.com daveburke.com
  16. Future: Expand from IT Workspace to Postpedia Dave Burke washingtonpost.com daveburke.com
  17. Company-wide rollout Dave Burke washingtonpost.com daveburke.com
  18. Company-wide rollout Dave Burke washingtonpost.com daveburke.com
  19. Future • Adding a people focus to our information focus Dave Burke washingtonpost.com daveburke.com
  20. Thanks. Dave Burke daveburke.com @daveburke Dave Burke washingtonpost.com daveburke.com 20

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