Social Media Puts the "Human" in Human Resources


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Business' human resources departments are typically slow to adapt social business practices into their recruitment and hiring processes.

Hopefully this short presentation will encourage some businesses to take this "calculated" leap of faith!!

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Social Media Puts the "Human" in Human Resources

  1. 1. Social Media in Human Resources<br />By David Martin<br /><br />@davebillmarty on Twitter<br />
  2. 2. Traditional HR Recruitment Statistics<br />59 days = avg. time to fill & start position<br />18-20% of salary = avg. cost to hire employee<br />20-30% of salary = avg. fees for executive recruitment services<br />$1,600 = avg. advertising costs per position filled<br />$17.5 billion = $ spent in U.S. last yr for recruitment services<br /><br /><br /><br />
  3. 3. Who would you rather deal with ?<br />
  4. 4. NOT<br /> buildings <br /> or logos!!<br />People want to interact with humans. . . <br />
  5. 5. Recruit Top Talent<br />3 out of 4 Americans use social technology<br />Social Networking is the 4th most popular online activity<br /><ul><li>2/3 of internet population visits social networks
  6. 6. 5 hrs a wk = avg. time job seekers use social media</li></li></ul><li>40 million+ users<br />Average age 31<br />51% of users make more than $51k<br />55% College/Grad educated<br />47% Male / 53% Female<br />Balance conversational and promotional tweets<br />Taylor conversations to recruits<br />Link to Career page<br />Advertise positions using “#”<br />
  7. 7.
  8. 8. 300 million + users<br />Average age 27<br />58% of users make more <br /> than $60k<br />43% College/Grad educated<br />46% Male / 54% Female<br />Create fan page to interact<br />Great for SEO<br />Promote events<br />
  9. 9. 54% Male / 46% Female<br />Use LinkedIn apps for branding <br />Link to website/career page<br />Compelling Co. profile<br /><ul><li>5o million+ users
  10. 10. Average age 40
  11. 11. 68% of users make >$60k
  12. 12. 80% College/Grad educated</li></li></ul><li>Social Media’s Relevance in Recruitment<br />Percentage of corporate marketing departments using social media<br />Percentage of companies using social media for background checks<br />Percentage of companies using social media to recruit talent<br />Association of National Advertisers Study, 2009; Jobvite Survey, 2009<br />
  13. 13. Most Businesses Slow to Change<br />Less than 1 in 3 businesses have a social media policy<br />Less than 1 in 10 businesses have conducted social media training<br />
  14. 14. Reasons Companies AREN’T Using Social Media: <br />51% of companies fear lower employee productivity<br />49% of companies fear a damaged reputation<br />80% of executives view social media as a liability<br />18% of executives link results of social media campaigns to an increase in revenues<br />
  15. 15. Reasons Companies AREUsing Social Media: <br />Cost-effective marketing and hiring channel<br />Improved customer service<br />Better internal and external communications<br />Transparent brand image<br />Increases sales<br />Helps train and retain talent<br />Leverages talent by “showing off” your employees<br />
  16. 16. Social Media<br />First define your companies social media goals:<br /> Increase goals<br />Improve customers service<br />Decrease staffing and training costs<br />Next define the threats:<br /> Security breach<br /><ul><li>Intellectual property
  17. 17. Reputation damage</li></ul>Create a smart use policy and engage your employees<br />
  18. 18. How Should a Biz Respond to Social Media?<br />Don’t hide.<br />Instead:<br />Embrace it,<br />Engage it<br />Don’t ignore it.<br /> Don’t ban it.<br />Human resources professionals understand that social media isn’t going away…The challenge is integrating an effective strategy at every level of the organization<br />