Inbound Marketing For Indianapolis

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Inspiration and vision for a new type of user group in Indianapolis focused on "inbound marketing" topics like SEO, blogging/micro blogging, social media, landing pages, analytics, content marketing and much more.

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Inbound Marketing For Indianapolis

  1. 1. Inbound Marketing for Indianapolis Vision for a new user group in Indy
  2. 2. Inspiration <ul><li>Industry shift </li></ul><ul><ul><li>Outbound (interruption)  inbound (permission) </li></ul></ul><ul><li>Thought leaders </li></ul><ul><ul><li>David Meerman Scott (“New Rules of Marketing & PR”) </li></ul></ul><ul><ul><li>Hubspot (Inbound Marketing software) </li></ul></ul><ul><ul><li>Charlene Li (Forrester, “Groundswell”) </li></ul></ul><ul><li>Local interest </li></ul><ul><ul><li>Subject matter experts (Smaller Indiana, Twitter) </li></ul></ul><ul><li>Scattered focus </li></ul><ul><ul><li>Some groups too broad, some groups too narrow </li></ul></ul>
  3. 3. Vision <ul><li>LEARN new things + DO good things </li></ul><ul><li>Help to facilitate local marketers and business leaders to discover and discuss new marketing tactics </li></ul><ul><li>+ </li></ul><ul><li>Help local businesses to adapt and improve their marketing strategies </li></ul>
  4. 4. Topics <ul><li>Search engine marketing (SEO, PPC) </li></ul><ul><li>Blogging / micro-blogging </li></ul><ul><li>Social media (UGC, networks, news) </li></ul><ul><li>Optimized PR </li></ul><ul><li>Mobile </li></ul><ul><li>Landing pages / lead generation </li></ul><ul><li>Analytics </li></ul><ul><li>Content marketing </li></ul><ul><li>… and more </li></ul>
  5. 5. Format <ul><li>&quot;Education&quot; session </li></ul><ul><ul><li>Internally focused on learning new things </li></ul></ul><ul><ul><li>Speaker, webinar, open forum discussion </li></ul></ul><ul><li>&quot;Enrichment&quot; session </li></ul><ul><ul><li>Externally focused on helping local businesses </li></ul></ul><ul><ul><li>Marketing plan evaluation and recommendation </li></ul></ul>
  6. 6. Interested? <ul><li>Dave Morse </li></ul><ul><li>[email_address] </li></ul><ul><li>(317) 919-3400 </li></ul><ul><li>Twitter: @davemorse </li></ul><ul><li>Blog: davemorse.net </li></ul>

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