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IN POLAND
SOCIAL MEDIA LANDSCAPE
Dawid Pacha
Babel Camp
31.09.2013
DAWID
PACHA
Lecturer:
Event organizer:
Social Media Consultant:
Startup Co-founder:
Warsaw School of Economics
#CZWRTK, Ma...
SOCIAL
WEB
SOCIAL
CLOUD
SOCIAL
INDUSTRY
AGENCIES
PEOPLE
EVENTS
B2C
WEBSITES
APPS
B2B
TOOLS
VENDORS
SOCIALIZER: SUCCESS STORY
• Created in mid-2010
• First months: Microsoft, Ford,Volvo,
Samsung, Polpharma
• IPO after 18 m...
PKT: LONGTAIL STORY
• started: mid-2011
• mass market, small companies
and brands
• economy of scale, still growing
• They...
CZWARTEK SOCIAL MEDIA
• started: in Warsaw May, 2011
• first meeting: 13 people
• today: 7 cities, 50-300 participants/mont...
CZWARTEK SOCIAL MEDIA
Warszawa, Białystok,
Kraków, Katowice,
Szczecin, Łódź,
Wrocław
STARTED
SMALL
GREW BIG
WITH LOVE
BLOGGERS, INFLUENCERS
TOMEK
TOMCZYK
GRZEGORZ
MARCZAK
MADAME
JULIETTE
KASIA
TUSK
SOCIAL WEB
• Big national, domestic players
• Not many born globals
• If you want to enter Poland, do it fast!
18 000 000
...
8 MLN
ACTIVE
USERS
BIGGEST
GAMING
PLACE
STARTED
IN 2006
MACIEJ
POPOWICZ
1st
SOCIAL
NETWORK-
ING SITE
HOT OR
NOT
USERS
LIKE TO
PAY
RAFAŁ
AGNIESZCZAK
POLISH
LINKEDIN
2,1 MLN
ACTIVE
USERS
HEAD-
HUNTERS
MARIUSZ
GRALEWSKI
POLISH
TUMBLR
1,5 MLN
USERS
/MONTH
POLISH
DIGG
6,4MLN
USERS
IN MAY,
2013
350 000
ACOUNTS
SINCE 2001
400 000
USERS/
DAY
20 000
ENTRIES/
DAY
OVER
300 000
BLOGS
2000
BLOG
POSTS
/DAY
3 000
COMMENTS
/DAY
OVER 1
MLN UU
/MONTH
STARTED
IN 2012
POLISH
HUFFINGT
ONPOST
TOMASZ
LIS
WINNER
OF MANY
CONTESTS
MICHAŁ
SADOWSKI
FB,
INSTAGRA
M
INFLUENCER
TRACKING
KAMIL
BARGIEL
HISTORY
FROM THE
START
GOOD IN
FORUMS &
BLOGS
SENTIMENT
ANALYSIS
DR ANNA
MIOTK
FIRST
ONE ON
THE
MARKET
NOT
ONLY
SOCIAL
MEDIA
SOCIAL
MEDIA
ANALYTICS
OPTIMIZATI
ON TOOL
REPORTING
DR JAN
ZAJĄC
FB APPS
OUT OF
THE BOX
CUSTOMIZ.
FLASH
GAMES
PAWEŁ
JARCO
RUNS ON
FACEBOOK
NEWSFEED
REAL DEAL
COUPON
CLOUD
TOOL
LAUNCH
SOON
REAL DEAL
• Social Media, Facebook Newsfeed and Mobile ready
• Deals are leads,
• Email reminders,
• All sort of deals, in...
WHAT A GREAT AUDIENCE!
THANK YOU :)
LET’S STAY INTOUCH
+48 600 947 052
www.NewAgency.pl
@dawidpacha
Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
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Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp

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Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp

  1. 1. IN POLAND SOCIAL MEDIA LANDSCAPE Dawid Pacha Babel Camp 31.09.2013
  2. 2. DAWID PACHA Lecturer: Event organizer: Social Media Consultant: Startup Co-founder: Warsaw School of Economics #CZWRTK, MakerSpace Społem, Mitu, New Agency Social Desk, Fantastisch, Real Deal
  3. 3. SOCIAL WEB SOCIAL CLOUD SOCIAL INDUSTRY AGENCIES PEOPLE EVENTS B2C WEBSITES APPS B2B TOOLS VENDORS
  4. 4. SOCIALIZER: SUCCESS STORY • Created in mid-2010 • First months: Microsoft, Ford,Volvo, Samsung, Polpharma • IPO after 18 months • Now: Socializer, LubięTo and Socialformance • 01.2013 - 06.2013 - 2 MLN Euro revenue, 125 K Net Income ŁUKASZ MISIUKANIS
  5. 5. PKT: LONGTAIL STORY • started: mid-2011 • mass market, small companies and brands • economy of scale, still growing • They are not the only one: Panorama Firm, Home.pl, Zumi.pl 1 MLN Euro in 6 months
  6. 6. CZWARTEK SOCIAL MEDIA • started: in Warsaw May, 2011 • first meeting: 13 people • today: 7 cities, 50-300 participants/month • visit us, share your story!
  7. 7. CZWARTEK SOCIAL MEDIA Warszawa, Białystok, Kraków, Katowice, Szczecin, Łódź, Wrocław STARTED SMALL GREW BIG WITH LOVE
  8. 8. BLOGGERS, INFLUENCERS TOMEK TOMCZYK GRZEGORZ MARCZAK MADAME JULIETTE KASIA TUSK
  9. 9. SOCIAL WEB • Big national, domestic players • Not many born globals • If you want to enter Poland, do it fast! 18 000 000 USERS 37 000 000 PEOPLE
  10. 10. 8 MLN ACTIVE USERS BIGGEST GAMING PLACE STARTED IN 2006 MACIEJ POPOWICZ
  11. 11. 1st SOCIAL NETWORK- ING SITE HOT OR NOT USERS LIKE TO PAY RAFAŁ AGNIESZCZAK
  12. 12. POLISH LINKEDIN 2,1 MLN ACTIVE USERS HEAD- HUNTERS MARIUSZ GRALEWSKI
  13. 13. POLISH TUMBLR 1,5 MLN USERS /MONTH
  14. 14. POLISH DIGG 6,4MLN USERS IN MAY, 2013 350 000 ACOUNTS
  15. 15. SINCE 2001 400 000 USERS/ DAY 20 000 ENTRIES/ DAY
  16. 16. OVER 300 000 BLOGS 2000 BLOG POSTS /DAY 3 000 COMMENTS /DAY
  17. 17. OVER 1 MLN UU /MONTH STARTED IN 2012 POLISH HUFFINGT ONPOST TOMASZ LIS
  18. 18. WINNER OF MANY CONTESTS MICHAŁ SADOWSKI FB, INSTAGRA M INFLUENCER TRACKING
  19. 19. KAMIL BARGIEL HISTORY FROM THE START GOOD IN FORUMS & BLOGS SENTIMENT ANALYSIS
  20. 20. DR ANNA MIOTK FIRST ONE ON THE MARKET NOT ONLY SOCIAL MEDIA
  21. 21. SOCIAL MEDIA ANALYTICS OPTIMIZATI ON TOOL REPORTING DR JAN ZAJĄC
  22. 22. FB APPS OUT OF THE BOX
  23. 23. CUSTOMIZ. FLASH GAMES PAWEŁ JARCO RUNS ON FACEBOOK NEWSFEED
  24. 24. REAL DEAL COUPON CLOUD TOOL LAUNCH SOON
  25. 25. REAL DEAL • Social Media, Facebook Newsfeed and Mobile ready • Deals are leads, • Email reminders, • All sort of deals, including free stuff • PROMO https://realde.al/babelCamp
  26. 26. WHAT A GREAT AUDIENCE! THANK YOU :) LET’S STAY INTOUCH +48 600 947 052 www.NewAgency.pl @dawidpacha

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