Trends in online payments: donations to recurring payments at WordCamp Netherlands

David de Boer
David de Boerspeaker and entrepreneur at Paytium, Chill Creations
TRENDS IN

ONLINE
PAYMENTS
david@paytium.nl @davdebcom
david@paytium.nl @davdebcom
RECURRING

PAYMENTS
david@paytium.nl @davdebcom
HOW TO
MAKE YOUR

REVENUE
EXPLODE
What’s a
recurring
payment?
david@paytium.nl @davdebcom
Getting permission to
(automatically) charge a
customer on an ongoing basis.

david@paytium.nl @davdebcom
Trends in online payments: donations to recurring payments at WordCamp Netherlands
Trends in online payments: donations to recurring payments at WordCamp Netherlands
You’ll need to, ugh, brainstorm about this
Do you have products or services that could be subscription based?
david@paytium.nl @davdebcom
Works for WordPress site builders
Add a source of recurring revenue
Build
a website
Maintain
& support
Ongoing
relationship
david@paytium.nl @davdebcom
Benefits
david@paytium.nl @davdebcom
Research by MasterCard Advisors
Predictable
revenue &
better
forecasting
david@paytium.nl @davdebcom
Unique Selling Point
VS
You
Competitor
david@paytium.nl @davdebcom
Adobe did it!
0
20
40
60
80
Closing stock USD Market Cap (billions USD) Percentage ARR
2012
2014
https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/
david@paytium.nl @davdebcom
“I should get a boat”
Customer Advantages
david@paytium.nl @davdebcom
Lower risk
A higher one time payment involves a bigger
risk for the consumer. They’ll think twice.
It’s easier to convince a consumer to make a
lower recurring payment.
david@paytium.nl @davdebcom
- get groceries
- walk the dog
- make that payment!
- buy that new widget!
- charge the Tesla
Convenience
david@paytium.nl @davdebcom
Can we get
it done?
Easy for the merchant
Technically possible and cost effective
Easy for the customer
A simple, digital, way to grant permission
david@paytium.nl @davdebcom
iDEAL workflow
Customers choose iDEAL (or
credit card) as payment method
The first payment with iDEAL
confirms the bank details (IBAN
account number and name)
You can now process periodic
payments with SEPA Direct
Debit
1
2
3
€
david@paytium.nl @davdebcom
Loophole
A “wet” signature is enough,
for now…
david@paytium.nl @davdebcom
Bla bla bla,
but HOW!?
Payment provider
eCommerce software
david@paytium.nl @davdebcom
Payment providers
€
david@paytium.nl @davdebcom
Mollie:
27.000 reasons
david@paytium.nl @davdebcom
Mollie:
- Fast sign-up
- Low costs
- Integrations
david@paytium.nl @davdebcom
Mollie requirements
Company
3 months old
Transactions
6 months
Get started!
Maximum
€250
david@paytium.nl @davdebcom
WordPress? WooCommerce?
WordPress plugin
You need a WordPress plugin that
manages subscriptions.
Payment plugin
A payment plugin to connect site
to payment provider.
Payment provider
A great payment provider with
recurring payments support.
david@paytium.nl @davdebcom
WooCommerce Subscriptions
Let customers subscribe to
your products or services
and pay periodically.
Mollie Payments for
WooCommerce: coming
soon.
david@paytium.nl @davdebcom
Paytium
Easy iDEAL buttons
and payment forms
for your WordPress
site.
david@paytium.nl @davdebcom
So, what’s
holding you
back?
david@paytium.nl @davdebcom
entrepreneur • developer • speaker

David de Boer
Simple iDEAL payments?
paytium.nl
Questions or WP development?
david@paytium.nl @davdebcom
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Trends in online payments: donations to recurring payments at WordCamp Netherlands