Trends in online payments: donations to recurring payments at WordCamp Netherlands
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Trends in online payments: donations to recurring payments at WordCamp Netherlands
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Click, add to cart, pay and wait. Thatâs so boring! If you want to build and/or run an eCommerce store, youâll have to get more creative to stay ahead of the increasingly professional competition. Itâs not enough to just have a standard little store and post a discount code on your Facebook page. During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping. Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new âthingâ in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?
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Trends in online payments: donations to recurring payments at WordCamp Netherlands
- 3. david@paytium.nl @davdebcom HOW TO MAKE YOUR⨠REVENUE EXPLODE
- 5. Getting permission to (automatically) charge a customer on an ongoing basis.⨠david@paytium.nl @davdebcom
- 8. Youâll need to, ugh, brainstorm about this Do you have products or services that could be subscription based? david@paytium.nl @davdebcom
- 9. Works for WordPress site builders Add a source of recurring revenue Build a website Maintain & support Ongoing relationship david@paytium.nl @davdebcom
- 11. Research by MasterCard Advisors Predictable revenue & better forecasting david@paytium.nl @davdebcom
- 12. Unique Selling Point VS You Competitor david@paytium.nl @davdebcom
- 13. Adobe did it! 0 20 40 60 80 Closing stock USD Market Cap (billions USD) Percentage ARR 2012 2014 https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/ david@paytium.nl @davdebcom
- 14. âI should get a boatâ Customer Advantages david@paytium.nl @davdebcom
- 15. Lower risk A higher one time payment involves a bigger risk for the consumer. Theyâll think twice. Itâs easier to convince a consumer to make a lower recurring payment. david@paytium.nl @davdebcom
- 16. - get groceries - walk the dog - make that payment! - buy that new widget! - charge the Tesla Convenience david@paytium.nl @davdebcom
- 17. Can we get it done? Easy for the merchant Technically possible and cost effective Easy for the customer A simple, digital, way to grant permission david@paytium.nl @davdebcom
- 18. iDEAL workflow Customers choose iDEAL (or credit card) as payment method The first payment with iDEAL confirms the bank details (IBAN account number and name) You can now process periodic payments with SEPA Direct Debit 1 2 3 ⏠david@paytium.nl @davdebcom
- 19. Loophole A âwetâ signature is enough, for now⌠david@paytium.nl @davdebcom
- 20. Bla bla bla, but HOW!? Payment provider eCommerce software david@paytium.nl @davdebcom
- 23. Mollie: - Fast sign-up - Low costs - Integrations david@paytium.nl @davdebcom
- 24. Mollie requirements Company 3 months old Transactions 6 months Get started! Maximum âŹ250 david@paytium.nl @davdebcom
- 25. WordPress? WooCommerce? WordPress plugin You need a WordPress plugin that manages subscriptions. Payment plugin A payment plugin to connect site to payment provider. Payment provider A great payment provider with recurring payments support. david@paytium.nl @davdebcom
- 26. WooCommerce Subscriptions Let customers subscribe to your products or services and pay periodically. Mollie Payments for WooCommerce: coming soon. david@paytium.nl @davdebcom
- 27. Paytium Easy iDEAL buttons and payment forms for your WordPress site. david@paytium.nl @davdebcom
- 28. So, whatâs holding you back? david@paytium.nl @davdebcom
- 29. entrepreneur ⢠developer ⢠speaker⨠David de Boer Simple iDEAL payments? paytium.nl Questions or WP development? david@paytium.nl @davdebcom