Click, add to cart, pay and wait. That’s so boring! If you want to build and/or run an eCommerce store, you’ll have to get more creative to stay ahead of the increasingly professional competition. It’s not enough to just have a standard little store and post a discount code on your Facebook page. During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping. Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new “thing” in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?