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TRENDS IN

ONLINE
PAYMENTS
david@paytium.nl @davdebcom
david@paytium.nl @davdebcom
RECURRING

PAYMENTS
david@paytium.nl @davdebcom
HOW TO
MAKE YOUR

REVENUE
EXPLODE
What’s a
recurring
payment?
david@paytium.nl @davdebcom
Getting permission to
(automatically) charge a
customer on an ongoing basis.

david@paytium.nl @davdebcom
You’ll need to, ugh, brainstorm about this
Do you have products or services that could be subscription based?
david@paytiu...
Works for WordPress site builders
Add a source of recurring revenue
Build
a website
Maintain
& support
Ongoing
relationshi...
Benefits
david@paytium.nl @davdebcom
Research by MasterCard Advisors
Predictable
revenue &
better
forecasting
david@paytium.nl @davdebcom
Unique Selling Point
VS
You
Competitor
david@paytium.nl @davdebcom
Adobe did it!
0
20
40
60
80
Closing stock USD Market Cap (billions USD) Percentage ARR
2012
2014
https://www.ariasystems.c...
“I should get a boat”
Customer Advantages
david@paytium.nl @davdebcom
Lower risk
A higher one time payment involves a bigger
risk for the consumer. They’ll think twice.
It’s easier to convince...
- get groceries
- walk the dog
- make that payment!
- buy that new widget!
- charge the Tesla
Convenience
david@paytium.nl...
Can we get
it done?
Easy for the merchant
Technically possible and cost effective
Easy for the customer
A simple, digital,...
iDEAL workflow
Customers choose iDEAL (or
credit card) as payment method
The first payment with iDEAL
confirms the bank de...
Loophole
A “wet” signature is enough,
for now…
david@paytium.nl @davdebcom
Bla bla bla,
but HOW!?
Payment provider
eCommerce software
david@paytium.nl @davdebcom
Payment providers
€
david@paytium.nl @davdebcom
Mollie:
27.000 reasons
david@paytium.nl @davdebcom
Mollie:
- Fast sign-up
- Low costs
- Integrations
david@paytium.nl @davdebcom
Mollie requirements
Company
3 months old
Transactions
6 months
Get started!
Maximum
€250
david@paytium.nl @davdebcom
WordPress? WooCommerce?
WordPress plugin
You need a WordPress plugin that
manages subscriptions.
Payment plugin
A payment ...
WooCommerce Subscriptions
Let customers subscribe to
your products or services
and pay periodically.
Mollie Payments for
W...
Paytium
Easy iDEAL buttons
and payment forms
for your WordPress
site.
david@paytium.nl @davdebcom
So, what’s
holding you
back?
david@paytium.nl @davdebcom
entrepreneur • developer • speaker

David de Boer
Simple iDEAL payments?
paytium.nl
Questions or WP development?
david@pay...
Trends in online payments: donations to recurring payments at WordCamp Netherlands
Trends in online payments: donations to recurring payments at WordCamp Netherlands
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Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 1 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 2 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 3 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 4 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 5 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 6 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 7 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 8 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 9 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 10 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 11 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 12 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 13 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 14 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 15 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 16 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 17 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 18 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 19 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 20 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 21 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 22 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 23 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 24 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 25 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 26 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 27 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 28 Trends in online payments: donations to recurring payments at WordCamp Netherlands Slide 29
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Click, add to cart, pay and wait. That’s so boring!

If you want to build and/or run an eCommerce store, you’ll have to get more creative to stay ahead of the increasingly professional competition. It’s not enough to just have a standard little store and post a discount code on your Facebook page.

During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping.

Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new “thing” in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?

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Trends in online payments: donations to recurring payments at WordCamp Netherlands

  1. 1. TRENDS IN
 ONLINE PAYMENTS david@paytium.nl @davdebcom
  2. 2. david@paytium.nl @davdebcom RECURRING
 PAYMENTS
  3. 3. david@paytium.nl @davdebcom HOW TO MAKE YOUR
 REVENUE EXPLODE
  4. 4. What’s a recurring payment? david@paytium.nl @davdebcom
  5. 5. Getting permission to (automatically) charge a customer on an ongoing basis.
 david@paytium.nl @davdebcom
  6. 6. You’ll need to, ugh, brainstorm about this Do you have products or services that could be subscription based? david@paytium.nl @davdebcom
  7. 7. Works for WordPress site builders Add a source of recurring revenue Build a website Maintain & support Ongoing relationship david@paytium.nl @davdebcom
  8. 8. Benefits david@paytium.nl @davdebcom
  9. 9. Research by MasterCard Advisors Predictable revenue & better forecasting david@paytium.nl @davdebcom
  10. 10. Unique Selling Point VS You Competitor david@paytium.nl @davdebcom
  11. 11. Adobe did it! 0 20 40 60 80 Closing stock USD Market Cap (billions USD) Percentage ARR 2012 2014 https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/ david@paytium.nl @davdebcom
  12. 12. “I should get a boat” Customer Advantages david@paytium.nl @davdebcom
  13. 13. Lower risk A higher one time payment involves a bigger risk for the consumer. They’ll think twice. It’s easier to convince a consumer to make a lower recurring payment. david@paytium.nl @davdebcom
  14. 14. - get groceries - walk the dog - make that payment! - buy that new widget! - charge the Tesla Convenience david@paytium.nl @davdebcom
  15. 15. Can we get it done? Easy for the merchant Technically possible and cost effective Easy for the customer A simple, digital, way to grant permission david@paytium.nl @davdebcom
  16. 16. iDEAL workflow Customers choose iDEAL (or credit card) as payment method The first payment with iDEAL confirms the bank details (IBAN account number and name) You can now process periodic payments with SEPA Direct Debit 1 2 3 € david@paytium.nl @davdebcom
  17. 17. Loophole A “wet” signature is enough, for now… david@paytium.nl @davdebcom
  18. 18. Bla bla bla, but HOW!? Payment provider eCommerce software david@paytium.nl @davdebcom
  19. 19. Payment providers € david@paytium.nl @davdebcom
  20. 20. Mollie: 27.000 reasons david@paytium.nl @davdebcom
  21. 21. Mollie: - Fast sign-up - Low costs - Integrations david@paytium.nl @davdebcom
  22. 22. Mollie requirements Company 3 months old Transactions 6 months Get started! Maximum €250 david@paytium.nl @davdebcom
  23. 23. WordPress? WooCommerce? WordPress plugin You need a WordPress plugin that manages subscriptions. Payment plugin A payment plugin to connect site to payment provider. Payment provider A great payment provider with recurring payments support. david@paytium.nl @davdebcom
  24. 24. WooCommerce Subscriptions Let customers subscribe to your products or services and pay periodically. Mollie Payments for WooCommerce: coming soon. david@paytium.nl @davdebcom
  25. 25. Paytium Easy iDEAL buttons and payment forms for your WordPress site. david@paytium.nl @davdebcom
  26. 26. So, what’s holding you back? david@paytium.nl @davdebcom
  27. 27. entrepreneur • developer • speaker
 David de Boer Simple iDEAL payments? paytium.nl Questions or WP development? david@paytium.nl @davdebcom

Click, add to cart, pay and wait. That’s so boring! If you want to build and/or run an eCommerce store, you’ll have to get more creative to stay ahead of the increasingly professional competition. It’s not enough to just have a standard little store and post a discount code on your Facebook page. During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping. Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new “thing” in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?

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