[2011 체인지온]소셜미디어시대, 쉽고 스마트하게 소통하기_양윤직

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[2011 체인지온]소셜미디어시대, 쉽고 스마트하게 소통하기_양윤직

  1. 1. Proprietary and Confidential Copyright 2011 Walter. All rights reserved.No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form or by any means --electronics, mechanical, photocopying, recording, or otherwise-- without the permission of walter
  2. 2. Analog Mass Media vs Digital Social Media
  3. 3. MassAnalog Media
  4. 4. Yochai Benkler, ‘The Wealth of Networks’
  5. 5. Production
  6. 6. Duplication
  7. 7. Distribution Everything ever - Message
  8. 8. Social Digital MediaDown Gone Gone
  9. 9. MASS MEDIA SOCIAL MEDIACompany created content User created content / Co-creation
  10. 10. The Curse of Knowledge
  11. 11. Bellota “ ”
  12. 12. 31

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