How does one get to
Cannes?
Check your email.
And if you want to go bad
enough, you’ll find a way to
make it happen.
we went.
we learned 3 things.
1. get uncomfortable.
“get imagination to go
to bed with audacity.”
- Richard Huntington,
Saatchi & Saatchi
“people that strive
to be right are rarely
interesting.”
- Richard
Huntington,
Saatchi & Saatchi
“be willing to get fired on a good idea.”
- Spike Jonze,
Director
“doubts and
question marks
stimulate creativity.”
- Bertrand Piccard,
SolarImpulse
“there are no facts
about the future.”
- Sir John Hegarty,
BBH
2. do good.
“decent people need
something decent to
hold on to.”
- David Lubars, BBDO
“if you do something nice
for someone else, forget
it right away…
!
if someone else does
something nice for you,
never for...
“the consequences of our
interconnectedness are causing us to have
a conscience…
!
the world is forming a global sense of ...
“don’t look for something in
scale, look for empathy.”
- Jean Lin, Isobar
“we are good if our peers
think we we are great…
!
we are great if the real
world thinks we are good.”
- David Droga, Drog...
3. keep it simple
“creativity is not an
opportunity, it’s a
responsibility.”
- Ybes Behar, Adobe
“truth ends up being
the answer.”
- Omar Johnson, Beats
“human curation is around
human moments.” - Jeff Levick, Spotify
http://media.tumblr.com/d8893ba8cf28372bd68c13f29e76dc26/tumblr_inline_n77p4alesE1szvtmk.jpg
“say something
provocative an...
“don’t make
Aquaman run.”
- James Hurman,
Previously Unavailable
“don’t put the
technology cart before
the idea horse.”
- Nick Parish,
Contagious
in summary.
1. get uncomfortable.
2. do good.
3. keep it simple.
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
Cannes Lions 2014 Pow Wow
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Cannes Lions 2014 Pow Wow

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A summary of 3 key learnings from the 2014 Cannes Lions International Festival of Creativity in quotes and work that supports them.

Published in: Marketing
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Cannes Lions 2014 Pow Wow

  1. 1. How does one get to Cannes? Check your email.
  2. 2. And if you want to go bad enough, you’ll find a way to make it happen.
  3. 3. we went.
  4. 4. we learned 3 things.
  5. 5. 1. get uncomfortable.
  6. 6. “get imagination to go to bed with audacity.” - Richard Huntington, Saatchi & Saatchi
  7. 7. “people that strive to be right are rarely interesting.” - Richard Huntington, Saatchi & Saatchi
  8. 8. “be willing to get fired on a good idea.” - Spike Jonze, Director
  9. 9. “doubts and question marks stimulate creativity.” - Bertrand Piccard, SolarImpulse
  10. 10. “there are no facts about the future.” - Sir John Hegarty, BBH
  11. 11. 2. do good.
  12. 12. “decent people need something decent to hold on to.” - David Lubars, BBDO
  13. 13. “if you do something nice for someone else, forget it right away… ! if someone else does something nice for you, never forget it.” - Daniele Fiandaca, Chiel
  14. 14. “the consequences of our interconnectedness are causing us to have a conscience… ! the world is forming a global sense of right and wrong.” - Steven Overman, Match&Candle
  15. 15. “don’t look for something in scale, look for empathy.” - Jean Lin, Isobar
  16. 16. “we are good if our peers think we we are great… ! we are great if the real world thinks we are good.” - David Droga, Droga5
  17. 17. 3. keep it simple
  18. 18. “creativity is not an opportunity, it’s a responsibility.” - Ybes Behar, Adobe
  19. 19. “truth ends up being the answer.” - Omar Johnson, Beats
  20. 20. “human curation is around human moments.” - Jeff Levick, Spotify
  21. 21. http://media.tumblr.com/d8893ba8cf28372bd68c13f29e76dc26/tumblr_inline_n77p4alesE1szvtmk.jpg “say something provocative and then shut up.” - Teresa Alpert, Crimea River
  22. 22. “don’t make Aquaman run.” - James Hurman, Previously Unavailable
  23. 23. “don’t put the technology cart before the idea horse.” - Nick Parish, Contagious
  24. 24. in summary. 1. get uncomfortable. 2. do good. 3. keep it simple.

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