Do you know more about your customer after the migration?

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Do you know more about your customer after the migration?

  1. 1. • • •
  2. 2. Introducing...
  3. 3. Cobus
  4. 4. Data with a spot... Capitalisation / standardization Field abuse Wrong address
  5. 5. Consequences • – • – • – •
  6. 6. Consequences... • –
  7. 7. Consequences... • –
  8. 8. Consequences... •
  9. 9. Traditional data migration
  10. 10. Access, Excel, DB tools WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort
  11. 11. Traditional data migration ETL WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort
  12. 12. ETL... WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort
  13. 13. ETL... WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort
  14. 14. Human Inference technology - Power of Knowledge - • • • • • • • • •
  15. 15. ..but with technology - you cannot interpret data -
  16. 16. Human Inference technologie - Power of Knowledge - • – • • • •
  17. 17. Examples - Power of Knowledge - • – = – • – • – • – • – • – • –
  18. 18. Data migration - by Human Inference-
  19. 19. WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort
  20. 20. Clean & reliable WatWeetIkVanMijnKlant 19 maart 2009 - Montfoort

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