1.
FACEBOOK TOPIC DATA
in 2016

2.
Zuzanna Pasierbinska
VP of Marketing
DATASIFT
Lucy Wimmer
Director of Global Corporate Communications
DATASIFT
Dary Hsu
Product Marketing Manager
DATASIFT
SPEAKERS

3.
Welcome and getting you started!
๏ PARTNER PORTAL
๏ PARTNERSHIP ANNOUNCEMENT
• Certification = inclusion on the portal
• High-res logo and background information
• Contact us form
• You have access to Facebook topic data
• Vertical specific use cases
• Territory-specific

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• Guest blog post program
• Webinars, providing a spokesperson
• Spokespeople for your events
• Use cases for press and web site
• Infographics on Facebook topic data
• Partner attributed by-lined articles for press
• Anonymized use cases for web site
• Speaking at DataSift and industry events
Marketing and PR activities

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Use cases and infographics
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66

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Getting your use case in the public domain
๏ GET IN TOUCH WITH ME
๏ FACEBOOK GREEN LIGHT = ACTION
• If you have an idea or what to brainstorm some concepts, let me know
• I’ll provide feedback and thoughts and we can draft an outline
• I will send the initial outline to Facebook for approval
• You can start gathering data and we’ll discuss distribution format
• Set blog post / media alert date
• Pitching can begin
• Use case will go live

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• Think beyond the usual gender, age and territory
breakdowns - what makes your audience tick?
• What filters are going to provide creative actionable
insights
• What publications, stories and celebrities are driving the
most engagement?
• What links are people sharing?
• Think about how the data analysis can inform future
marketing campaigns - print advertising, social, email
etc. - casting decisions, storylines and more
What should the ideal use case look like?

9.
Key updates to the marketing guidelines
๏ USE CASES NOW BEING APPROVED
๏ANONYMOUS & AGGREGATED
• Facebook approving use cases on case-by-case basis
• Ideas to be discussed with DataSift and outline sent to Facebook
• PR support supplied on a case-by-case basis
• Just has to be made clear in each piece of collateral rather than throughout

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• Facebook topic data page
• Facebook topic data learning center
• Partner sales toolkit
Partner assets overview

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• Designed as the go to homepage
for all introductory content on
Facebook topic data
• Links to other in-depth content
• No mentioning of PYLON
Facebook topic data page

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Repository of all you need to know
about Facebook topic data:
• DataSift marketing materials
• Developer documentations
• Training tutorials
• Partner sales toolkit
• Upcoming webinars
• Helpful Facebook stats
Facebook topic data learning center

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Customizable materials for you to brand
and use with your customers:
• Sales presentation
• Data sheet template
• Case study ebook template
• Infographic
• FAQ
Partner sales toolkit

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Partner toolkit - instructions and overview video
• Introduce the purpose of the kit
• General guideline on how to use the
kit
• Highlight some restrictions

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• What is Facebook topic data?
• How does it work?
• How is it used?
• Appendix: case studies
• Available in both Keynote and
PowerPoint
• NEW: video to show how
partners can present the slides
Partner toolkit - sales presentation with talk track

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• Designed as a “leave behind”
collateral
• High level overview of the
features, benefits, uses of
Facebook topic data
• InDesign and Word template for
easy customization
Partner toolkit - data sheet template

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• Showcase four sample use
cases of Facebook topic data
• Does not mention DataSift
and PYLON
• InDesign and Word template
for easy customization
Partner toolkit - case study ebook template

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• Highlight value of Facebook topic
data
• Theme: social data explosion, value
untapped, until Facebook topic data
• Available in DataSift branded PDF
and Adobe Illustrator source file for
easy customization
Partner toolkit - infographic

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• Reference document for most
frequently asked questions on
Facebook topic data
• Designed as a baseline document
for you to modify and add questions
specific to your solution
Partner toolkit - Facebook topic data FAQ

20.
QUESTIONS?
GENERAL INQUIRY:
LUCY - LUCY.WIMMER@DATASIFT.COM
ASSETS:
DARY - DARY.HSU@DATASIFT.COM

21.
THANK YOU