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Facebook Topic Data in 2016: The Update

With 2016 just round the corner, we’re kicking off our New Year efforts to keep you up to date on all things Facebook topic data. We’ll begin with an update session on Wednesday, December 16 which will cover:
What you can expect from DataSift’s marketing team in terms of support
What’s new in the Facebook topic data guidelines for partners
Facebook topic data use cases: what type of insight use cases get most traction
Facebook topic data collateral at your disposal
We plan to hold these session every other month. Please register today for the webinar on Wednesday December 16 and, if you can’t attend, we’ll send you a recorded webcast.

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Facebook Topic Data in 2016: The Update

  1. 1. FACEBOOK TOPIC DATA in 2016
  2. 2. Zuzanna Pasierbinska VP of Marketing DATASIFT Lucy Wimmer Director of Global Corporate Communications DATASIFT Dary Hsu Product Marketing Manager DATASIFT SPEAKERS
  3. 3. Welcome and getting you started! ๏ PARTNER PORTAL ๏ PARTNERSHIP ANNOUNCEMENT • Certification = inclusion on the portal • High-res logo and background information • Contact us form • You have access to Facebook topic data • Vertical specific use cases • Territory-specific
  4. 4. 4 • Guest blog post program • Webinars, providing a spokesperson • Spokespeople for your events • Use cases for press and web site • Infographics on Facebook topic data • Partner attributed by-lined articles for press • Anonymized use cases for web site • Speaking at DataSift and industry events Marketing and PR activities
  5. 5. 5 Use cases and infographics 5
  6. 6. 66
  7. 7. Getting your use case in the public domain ๏ GET IN TOUCH WITH ME ๏ FACEBOOK GREEN LIGHT = ACTION • If you have an idea or what to brainstorm some concepts, let me know • I’ll provide feedback and thoughts and we can draft an outline • I will send the initial outline to Facebook for approval • You can start gathering data and we’ll discuss distribution format • Set blog post / media alert date • Pitching can begin • Use case will go live
  8. 8. 8 • Think beyond the usual gender, age and territory breakdowns - what makes your audience tick? • What filters are going to provide creative actionable insights • What publications, stories and celebrities are driving the most engagement? • What links are people sharing? • Think about how the data analysis can inform future marketing campaigns - print advertising, social, email etc. - casting decisions, storylines and more What should the ideal use case look like?
  9. 9. Key updates to the marketing guidelines ๏ USE CASES NOW BEING APPROVED ๏ANONYMOUS & AGGREGATED • Facebook approving use cases on case-by-case basis • Ideas to be discussed with DataSift and outline sent to Facebook • PR support supplied on a case-by-case basis • Just has to be made clear in each piece of collateral rather than throughout
  10. 10. 10 • Facebook topic data page • Facebook topic data learning center • Partner sales toolkit Partner assets overview
  11. 11. 11 • Designed as the go to homepage for all introductory content on Facebook topic data • Links to other in-depth content • No mentioning of PYLON Facebook topic data page
  12. 12. 12 Repository of all you need to know about Facebook topic data: • DataSift marketing materials • Developer documentations • Training tutorials • Partner sales toolkit • Upcoming webinars • Helpful Facebook stats Facebook topic data learning center
  13. 13. 13 Customizable materials for you to brand and use with your customers: • Sales presentation • Data sheet template • Case study ebook template • Infographic • FAQ Partner sales toolkit
  14. 14. 14 Partner toolkit - instructions and overview video • Introduce the purpose of the kit • General guideline on how to use the kit • Highlight some restrictions
  15. 15. 15 • What is Facebook topic data? • How does it work? • How is it used? • Appendix: case studies • Available in both Keynote and PowerPoint • NEW: video to show how partners can present the slides Partner toolkit - sales presentation with talk track
  16. 16. 16 • Designed as a “leave behind” collateral • High level overview of the features, benefits, uses of Facebook topic data • InDesign and Word template for easy customization Partner toolkit - data sheet template
  17. 17. 17 • Showcase four sample use cases of Facebook topic data • Does not mention DataSift and PYLON • InDesign and Word template for easy customization Partner toolkit - case study ebook template
  18. 18. 18 • Highlight value of Facebook topic data • Theme: social data explosion, value untapped, until Facebook topic data • Available in DataSift branded PDF and Adobe Illustrator source file for easy customization Partner toolkit - infographic
  19. 19. 19 • Reference document for most frequently asked questions on Facebook topic data • Designed as a baseline document for you to modify and add questions specific to your solution Partner toolkit - Facebook topic data FAQ
  21. 21. THANK YOU