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데이터 시각화의 글로벌 동향 20140819 - 고영혁

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2014년 8월 19일 열린 8월 월례세미나 발표자료
"데이터시각화의글로벌동향"
발표자 : 고영혁 대표

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데이터 시각화의 글로벌 동향 20140819 - 고영혁

  1. 1. Gonnector 고영혁(Dylan Ko) Consultant, Mentor, Writer, Lecturer Data Science, Business Development, Service Design, UX, Startup, Career LinkedIn linkedin.com/in/gonnector Twitter @Gonnector Faceboookfacebook.com/Dylan.Y.Ko Google+google.com/+DylanKoGonnector Blog gonnector.net E-mailGonnector@Gonnector.com Phone +82 10-9055-3197데이터시각화의글로벌동향데이터사이언스학회8월월례세미나
  2. 2. 1.데이터시각화재조명의배경과성격 2.데이터시각화를가속시키고있는요인과관련현황 3.시각화와관련된주요시장플레이어동향 4.데이터시각화의이후전개방향시사점 5.근래이슈화되고있는빅데이터의시각화접근기법목차
  3. 3. 데이터시각화재조명의배경과성격
  4. 4. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 4너무많은데이터 •미국내데이터생산량 •현재: 2020 = 1 : 2000 •IDC 2014 •Why? •전체데이터생산자의75% 일반인 •미국성인의87%가이동전화로위치정보생산 •매년650억건의위치결제정보발생Continuous
  5. 5. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 5너무많은데이터 •전체IT시장대비빅데이터시장성장속도 •6배 •2014년161억달러시장 •IDC 2014
  6. 6. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 6데이터시각화의개요 지혜 지식 적용된지식 조직화된정보 정보 연결된요소들 데이터 개별적인요소하나하나 시각화 디자인 매핑 ????? 조직화의증가 의미의증가(?) David McCandless–‘Hierarchy Of Visual Understanding’
  7. 7. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 7데이터시각화의개요 •데이터시각화(Data Visualization)
  8. 8. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 8데이터시각화의개요 •정보시각화(Information Visualization)
  9. 9. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 9데이터시각화의개요 •과학시각화(Scientific Visualization)
  10. 10. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 10데이터시각화의재조명 •데이터시각화(Data Visualization) •주대상–구조화되기이전의raw data •데이터시각화와정보시각화사이의경계가모호 •정보시각화의대표적산물인인포그래픽(infographic)과BI(Business Intelligence) 모두데이터레벨까지포괄 •추구되고있는핵심가치 •Intuitive Data Discovery •Easy Interpretation
  11. 11. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 11데이터시각화의재조명 •데이터시각화(Data Visualization) •주대상–구조화되기이전의raw data •데이터시각화와정보시각화사이의경계가모호 •정보시각화의대표적산물인인포그래픽(infographic)과BI(Business Intelligence) 모두데이터레벨까지포괄 •추구되고있는핵심가치 •Intuitive Data Discovery •Easy Interpretation
  12. 12. 데이터시각화를가속시키고있는요인과관련현황
  13. 13. 13 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 기술적요인•R•Hadoop•D3.jsOpen Source
  14. 14. 14 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 비기술적요인 •다양한시각화서비스의대중화 •인포그래픽의대중적확산
  15. 15. 15 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •빅데이터산업에대한투자 •전처리를위한하드웨어인프라 •데이터활용을위한시각화 •기존BI 시장이시각화중심으로재편및강화 •BI 는시장도메인을가리지않는공통솔루션 •과거도입되지않은영역들을침투
  16. 16. 16 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인
  17. 17. 17 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •산업별빅데이터투자계획(Gartner, 2013)
  18. 18. 18 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •헬스케어BI 시장 •2018년까지$47억수준으로성장전망 •헬스케어기업의36%는빅데이터시각화분석에투자 •PHR(Personal Health Record) 분석을통한환자의진단및커뮤니케이션에활용집중
  19. 19. 19 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •위치분석& 리테일분석 •2019년까지$118억시장형성전망 •비콘(Beacon, 블루투스4.0) 기반의장치들이확산되면서급속도로확장할것으로추정 •최근3년간관련스타트업투자급증 •세일즈포스출신들이2012년창업한실시간매장마케팅최적화플랫폼Nomi 가2013년$1천만의시리즈A 투자 •리테일분석플랫폼Reflekton은Intel Capital 과Nike 등으로부터$800만시리즈B 투자
  20. 20. 20 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •위치분석& 리테일분석
  21. 21. 21 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 산업적요인 •위치분석& 리테일분석
  22. 22. 시각화와관련된주요시장플레이어동향
  23. 23. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 23Data Discovery 시장내기업인지도
  24. 24. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 24Tableau and Splunk •Tableau •데이터시각화분석플랫폼을제공하는리딩기업. 분석데이터를공개하는것을전제로무료인public 버전도배포하며시장파이자체를키우고있음 •앞서살펴본활성화산업분야인교육, 헬스케어, 리테일외에에너지나기타주요도메인에대한전문분석라이브러리를총망라하여제공 •머신데이터분석을전문으로하는Splunk와전략적제휴를통해다른정제된데이터와Spluk를토대로하는머신데이터간의상관관계분석의차원을높임
  25. 25. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 25Tableau and Splunk •Tableau Tableau가최근진출하기시작한시장은헐리우드영화시장 루카스필름의전CTO인DaveStory가최근Tableau의모바일전략성장VP로오면서본격화됨 영화제작시장에서pre-visualization은제작비를크게감소시켜주는엣지가되는데,영화장면들이나특수효과등의빅데이터를이용하여이것의제작을효율적으로만드는데에Tableau가뛰어듬. 데이터시각화자체가스토리텔링이근간이기때문에같은스토리텔링인영화산업과잘맞는다고이야기
  26. 26. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 26Tableau and Splunk •Splunk 머신데이터-Splunk가전략적으로만들어낸용어로서기계나시스템등인간외의모든사물이자동으로끊임없이생산하는모든데이터를의미. Splunk의시각화엔진‘Particle’ 은머신데이터스트림을시계열로실시간으로보면서적절한분석프레임을적용할수있게해줌
  27. 27. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 27Tableau and Splunk •Splunk’sParticle Engine
  28. 28. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 28BI 시장내주요글로벌플레이어 기업명 형태 핵심분야 제품명 제품특징 DATAWATCH 상장기업 BI/통합데이터분석플랫폼/분석데이터자산관리 Desktop & SERVER, AUTOMATOR, REPORT MINING SERVER 기존ECM(EnterpriseContentsManagement) 시스템상의기업콘텐츠자산을분석가능자산으로변환하여웹베이스솔루션기반으로관리.Tableau대비직관적이고빠른이용 Qlik 상장기업 BI/통합데이터분석플랫폼 QlikView 모바일디바이스에서도사용자경험일관성유지,빅데이터처리.다른비슷한급의서비스들에비해큰차별점은없음 Composite Software 상장기업 BI/통합데이터분석플랫폼 다양한제품군 원래데이터통합솔루션및웹기반CMS로명성.CISCO인수후데이터시각화를통한인사이트제공으로핵심전환 centrifuge 스타트업 패턴&관계발견및탐색 Visual Network Analytics™ (VNA) 패턴&관계탐색,쉬운사용성,데이터이동비용없음(기업내부데이터그대로활용),정교한링크(요소간관계)분석,시각화요소의자유로운임베딩,유연한확장가능성아키텍쳐,보안성강화, 브라우저기반UI Datamere 스타트업 BI/통합데이터분석&관리플랫폼 Datamere 네이티브하둡기반분석애플리케이션,자유로운시각화레이아웃,위지위그에디터,HTML5기반의멀티디바이스 ClearStoryDATA 스타트업 패턴&관계발견및탐색 ClearStory 내부데이터와외부데이터의연결을통한분석이기본적으로제공.데이터형태에맞는자동화된스마트시각화기능.발견및탐색과정에서적극적으로조직원간의콜라보레이션을유도하는기능들 Karmasphere 스타트업 하둡용빅데이터시각화분석솔루션 Karmasphere 커스터마이징가능한대시보드,데이터탐색, 탐색적&예측적분석도구제공.기존SAS,SPSS,R분석모듈을하둡의표준UDFs로전환가능.샘플링및데이터복제없이전체하둡클러스터에서원하는대로분석렌즈설정가능
  29. 29. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 29전문컨설팅글로벌에이전시/팀 팀명 특징 Neoformix 소셜미디어데이터,비정형텍스트데이터시각화등에포트폴리오집중 perceptual edge BI및정보대시보드디자인에전문성.컨설팅및워크숍도진행.저서인InformationDashboardDesign의평이좋음 Fathom 벤프라이외HCI,디자인,공간데이터,개발등여러분야의전문가들이모여서구성.데이터시각화, 마케팅&커뮤니케이션,프로토타이핑등의서비스를제공 Accurat 데이터분석및프로세싱,정적/동적데이터시각화,웹/모바일인터페이스디자인및개발,대시보드및정보관리플랫폼.콘텍스트와내러티브를강조하는편.Visual.ly에Crunchbase데이터를동적으로시각화해서정보화하는TheStartupUniverse를게시하여많은호응을얻었음 ITO World 복잡도높은공공교통데이터및공간데이터,리얼타임피드데이터등을전문적으로수집,관리, 분석,시각화하는데에전문성을갖춘팀 Stamen GIS공간데이터의시각화에전문성을갖춘포트폴리오가많음.커스텀Cartography솔루션을제공하고있으며,MapStack시각화기법을개발.Polymaps이나ModestMaps와같은공간데이터분야의뛰어난오픈소스프로젝트에도기여하고있음
  30. 30. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 30데이터시각화글로벌전문가목록 이름 특징 Ben Fry 과학,기술,커뮤니케이션전방위에걸쳐활약,MIT미디어랩에서오픈소스시각화프로그래밍도구processing공동개발."VisualizingData"(2007)집필,이분야의대표적전문가.대용량데이터셋에서관계를3차원공간에시각적으로매핑한valence프로젝트는영화마이너리티레포트에사용되었음 Manuel Lima 다양한형태의복잡한정보패턴을적절하게시각화하는기법에대해다루어좋은평가를받고있는'VisualComplexity:MappingPatternsofInformation'의저자이며,visualcomplexity. com운영.워크숍프로그램을운영하고있으며,온라인자기주도프로그래밍학습솔루션으로높은평가를받고있는codecademy의디자인리드를맡고있음 Fernanda Viégas 정보디자인의social,collaborative,artistic측면에집중하고있는computationaldesigner.MartinWattenberg와함께구글의'BigPicture'데이터시각화그룹을리딩하고있음.구글입사전Wattenberg와함께FlowingMedia스튜디오를만들어운영했으며,IBM재직시에는VisualCommunicationLab에서대표적인공공데이터시각화분석플랫폼인ManyEyes를만들었음.MIT미디어랩에서는온라인커뮤니티의데이터시각화를연구 Martin Wattenberg IBM의VisualCommunicationLab을만든사람.FernandaViégas와이후여러가지활동을같이함. Jeffrey Heer 정보시각화의대중화에기여를한오픈소스프로젝트들Prefuse(2004),Flare(2008),Protovis(2009) 을이끔.소셜인터랙션의정보시각화에관심많음.MartinWattenberg와함께미국CensusBureau의데이터를토대로이용자들이상호작용하는sense.us개발.스탠포드에서데이터시각화가르쳤음 Hans Rosling 전세계의부와건강에대한오픈데이터를온라인상에서시계열버블차트및공간좌표상의시각화로표현하고마음대로조작하면서트랜드를확인할수있는GAPMINDER(http://www.gapminder.org/)의창시자.데이터를통해세상을이해하는교육및사회적운동의재단으로확립
  31. 31. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 31관련국내업체 기업명 형태 핵심분야 제품명 제품특징 위세아이텍(WiseITech) 중소기입 BI기반의데이터탐색시각화 와이즈비주얼 매크로시각화&마이크로시각화,오픈소스사용자인터페이스이용(다양성확보),HTML5기반으로멀티디바이스 투비소프트(TOBESOFT) 상장기업 BI대시보드(현재준비중) 미정 기존Xplatform에서시각화모듈추가준비중. RIA기반.CyValue빅데이터국내연맹에서시각화담당.탐색과검색을목표 링크잇(LinkIt) 스타트업 시각화애플리케이션전문개발 N/A D3.js와AngularJS,jQuery,jQueryUI,Bootstrap, node.js등의프레임웍을이용한인터랙티브웹시각화도구개발사.고수준의시각화분석이아닌적정수준의구현화에적절한파트너로판단
  32. 32. 데이터시각화의이후전개방향시사점
  33. 33. 33 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 쉬운스토리텔링 •시각화의핵심은쉬운발견과해석,스토리텔링을통한설득 •직관적이고쉬운UI및시각화결과물 •산업별버티컬스토리텔링
  34. 34. 34 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} AR과의결합 •현실세계에서나온데이터를통해현실세계에해석된결과를표현하기위해서는필연적
  35. 35. 35 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 클라우드 •기존BI와는달리클라우드상에서데이터처리 •최종view단만클라이언트처리 •이미존재하고있는클라우드상의데이터(Amazon등)을이용하려는움직임
  36. 36. 36 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 매쉬업 •데이터로부터인사이트추출의핵심은다양한관점의이종데이터들간의연결과분석 •클라우드트랜드와일맥상통 •정부가제공하는공공데이터와의매쉬업도더욱가속화
  37. 37. 37 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 이동성 •하드코어한분석가가아닌라이트한분석이용자가대두 •현장에서맥락에맞는시각화분석결과를리얼타임으로살펴보는상황들이많아지게될것 •시장선도기업들의애플리케이션도데스크톱기반에서앱이나모바일웹기반으로점점전환 •고객과의접점에서활용하는케이스의큰성장
  38. 38. 38 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 위치기반강화 •조직이확보하고있는데이터의80%이상은위치정보가포함된데이터(LocationIntelligence: TheNewGeographyofBusiness(PitneyBowes)) •가장먼저돈이되는리테일분석을중심으로초기시장이형성되다가위치기반시각화가다양한분야에걸쳐대폭확산될전망
  39. 39. 39 © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} PI (Personal or Private Intelligence) •기업에서개인으로 •롱테일 •초반의느린성장곡선,하지만… •LifeData에서의ValuableInformation찾기가핵심이슈
  40. 40. 근래이슈화되고있는빅데이터시각화접근기법
  41. 41. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 41TabPlot •수치및카테고리형,대형다변량데이터의탐색에효과적인시각화기법 •변수별로정렬조건을변경하면서전체패턴의변화를빠르게확인
  42. 42. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 42TabPlot
  43. 43. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 43Contingency Wheel •대형카테고리데이터를다루며탐색하기에효과적인종합툴 •http://www.cvast.tuwien.ac.at/wheel
  44. 44. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 44Contingency Wheel
  45. 45. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 45Contingency Wheel
  46. 46. © 2014. Gonnector all rights reserved. Sharing Thoughts via { @Gonnector | facebook.com/Dylan.Y.Ko| google.com/+DylanKoGonnector} 46Parallel Coordinates •변수들의차원축을평행으로배치하고각수직축의값들이어떤식으로연결되는지전체패턴을확인 •수직축의순서를변경해가면서데이터탐색
  47. 47. Gonnector 고영혁(Dylan Ko) Consultant, Mentor, Writer, Lecturer Data Science, Business Development, Service Design, UX, Startup, Career LinkedIn linkedin.com/in/gonnector Twitter @Gonnector Faceboookfacebook.com/Dylan.Y.Ko Google+google.com/+DylanKoGonnector Blog gonnector.net E-mailGonnector@Gonnector.com Phone +82 10-9055-3197Thank YouQ & AGarage Box Mentoring

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