How many people read eBooks?     How many people read        Printed Books?       Shades of Grey…Shades of gloom for book-...
Fifty Shades of Grey…
A publishing success….10.6 million sales in the U.K.   5% of U.K. books sold in 2012    Amazon price = 52% discount
Shades of Grey….Shades of gloom for book-stores…How many read e-Books?                                    How many read Pr...
For a copy of the original slide and a complete         transcript for this chart visit:        http://dataplusinsight.com...
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How many people read ebooks

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The bestselling trilogy Shades of Grey has made record sums of money but also shows there is heavy discounting going on in the book trade. Two major retailers, Barnes & Noble in the U.S., and Waterstones in the U.K., have tried very different strategies to cope with e-books and Amazon. Both book retailers have produced increasing losses, forcing a change of direction for Barnes & Noble. The Reading hasn’t declined - although there is now less money to be made selling printed books and e-books are typically sold at lower prices than printed books. The way people buy books has changed and Barnes & Noble and Waterstones need to radically change the scale and format of their operations.

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How many people read ebooks

  1. 1. How many people read eBooks? How many people read Printed Books? Shades of Grey…Shades of gloom for book-stores
  2. 2. Fifty Shades of Grey…
  3. 3. A publishing success….10.6 million sales in the U.K. 5% of U.K. books sold in 2012 Amazon price = 52% discount
  4. 4. Shades of Grey….Shades of gloom for book-stores…How many read e-Books? How many read Printed Books? 80% 70% 72% 60% 67% 50% 40% 30% 20% 23% 10% 16% Americans 0 age 16+ 2011 2012 2011 2012Pew (2012) E-Books Reading Jumps; Print Book Reading Declines, 27th December.
  5. 5. For a copy of the original slide and a complete transcript for this chart visit: http://dataplusinsight.com/e-books-and- printed-books.htm

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