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The Chinese Daily Deal Market in 2012 Q1

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The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels
The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels
According to the Dataotuan (www.dataotuan.com)statistics, the total revenue of the Chinese group-buying market in 2012 Q1 is around 4.5 Billion Rmb.
The Top 20 deal sites, accounting for 95% of the market, fall into 4 levels.

Published in: Business, Economy & Finance
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The Chinese Daily Deal Market in 2012 Q1

  1. 1. Dataotuan.comThe Chinese Daily Deal Market in 2012 Q1Special: The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels Published: May 2, 2012 Data source: Dataotuan.com 2012 Q1
  2. 2. Table of Contents Specifications Main Daily Deal Websites Analytics Deal Categories Deal Sites Pricing Active Merchants Summary Dataotuan Sales/Investor Tools About Dataotuan Dataotuan Announcements – Countries, Maps, Mobile Contact © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 2
  3. 3. Specifications 1 – Data Definitions1. All the data have been collected in the period Jan. 1 – Mar. 31, 2012.2. Number of deal sites tracked: 1253. Number of cities tracked: 3454. Definitions: ① Nr. Deals – number of deals closed with the merchants and launched on the deal sites. ② Nr. Sold – total number of times that the consumers bought deals. ③ Revenue: Nr.Sold * Current price (the price the consumer pays) ④ Top Deals – the 500 deals which generated the most revenue. Real estate and car deals are not included in the top deals as they are more likely to be advertisements instead of the real online shopping deals. ⑤ Local deals – the localized service deals, including dining, leisure and life services. Normally they are only available for consumers from a specific city. © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 3
  4. 4. Specifications 2 - Categories Deals category/subcategory specification by Dataotuan. Dining Leisure Life Shopping Others Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation Drinks/Dessert Drama/Shows Pet Care Household Asian Food Travel Education/Training Clothing/Footgear General vouchers Western Food KTV Medical Services Jewelry/Accessories for supermarkets, gasoline station, Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone minutes, etc. Dining Others Leisure Others Beauty/Massage Electronic Products Life Others Shopping Others © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 4
  5. 5. 2012 Q1 – Main Daily Deal Websites (part 1) In Q1 2012, the total revenue of the daily deal market is around 4.5 billion. The Top 10 websites account for 78.6% market share. Since the beginning of 2012, Dianping’s monthly revenue keeps growing at 30% per month. If it continues like this, soon it will become the 3rd website with a monthly revenue of more than 0.2 billion, following Meituan & 55tuan. Others, 4.6% Meituan, 16.7% Top 11-20, 16.8% Didatuan, 2.9% 55tuan, 12.0% Manzuo, 3.9% Ftuan, 5.1% Dianping, 10.2% Juhuasuan, 5.7% Nuomi, 6.2% Lashou, 9.5% 58tuan, 6.4% © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 5
  6. 6. 2012 Q1 — Main Daily Deal Websites (part 2) Dataotuan tracks the major deal sites, which launch local service deals as well as online shopping deals. The pure online shopping deal sites are excluded from the Dataotuan statistics. The top 20 sites fall into 4 levels, taking nearly 95% of the market share. 1st Level (Top 4) Meituan  Monthly Revenue/site: >= 200 mio. 55tuan  Total market Share: 45-48% Dianping  Rankings unchanged in Q1 Lashou 2nd Level (Top 5-9)  Monthly Revenue/site: 80-100 mio. Juhuasuan 58tuan  Total market Share: 27-29% Ftuan Manzuo Nuomi  Rankings changed in Q1 3rd Level (Top 10-17) Dadituan Ayatuan Gaopeng  Monthly Revenue/site: 20-50 mio.  Total market Share: 16-19% Gocn 24qun Pintuan Ganji Juqi 4th Level (Top 18-20)  Monthly Revenue/site: ≈ 15 mio. Liketuan Shuangtuan Tuanweihui  Total market Share: about 3% Other websites: around 5% in total Others © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 6
  7. 7. 2012 Q1 — Main Daily Deal Websites (part 3) Meituan, 55tuan, Dianping and Lashou are in the 1st level. The 2nd level consists of 58tuan, Nuomi, Ftuan, Juhuasuan and Manzuo. At this level, the rankings changed often in Q1. level Rank Jan Feb Mar 1 美团 美团 美团 2 窝窝团 窝窝团 窝窝团 st 1 level 3 拉手 点评团 点评团 4 点评团 拉手 拉手 5 58团 糯米 F团 6 糯米 58团 糯米 2nd level 7 F团 聚划算 58团 8 聚划算 F团 聚划算 9 满座 满座 满座 Independent Daily Deal Website © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 7
  8. 8. 2012 Q1 — Main Daily Deal Websites (part 4) The members of the 3rd level may have the potential to get into top 10, or be taken over by one of the sites from 1st or 2nd level (like Ganji & Gaopeng). level Rank Jan Feb Mar 10 嘀嗒团 嘀嗒团 团购王 11 赶集 赶集 高朋 12 聚齐 阿丫团 聚齐 13 阿丫团 高朋 嘀嗒团 rd 3 level 14 高朋 聚齐 阿丫团 15 团购王 团购王 拼团 16 24券 拼团 赶集 17 拼团 24券 24券 18 Like团 团委会 团委会 4th level 19 爽团 Like团 爽团 20 团委会 爽团 Like团 Independent Daily Deal Website © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 8
  9. 9. 2012 Q1 — Deal Categories (part 1) In Q1 2012, Dining category has the most revenue (36.1%), followed by Leisure and Shopping. 2012 Q1 Category Others, 4.1% Shopping, 17.3% Dining, 36.1% Life, 15.5% Leisure, 27.0% © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 9
  10. 10. 2012 Q1 — Deal Categories (part 2) The percentage of local service deals increased in Q1, while the percentage of shopping deal declined. Meituan, Nuomi and Juqi mostly focus on localization, with more than 90% local service deals. Shuangtuan, Go.cn and Tuanweihui focus on shopping. Half of the deals launched by them are online shopping deals. % among Local/Shopping in Q1 2012 79.5% 80.7% Focus on Focus on 77.1% Local Online Services Shopping 16.3% 15.5% 13.7% Jan Feb Mar Local Service Online Shopping © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 10
  11. 11. 2012 Q1 — Deal Sites Pricing (part 1) The following major deal sites have different pricing strategies. In Q1, each stayed true to their own strategy. Small Discount / Low Price Small Discount / High Price Big Discount / High Price Stay average © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 11
  12. 12. 2012 Q1 — Deal Sites Pricing (part 2) The websites from the 1st and 2nd level are more likely to offer a Small Discount, with the price either lower or higher than the average. The 3rd and 4th level websites tend to offer Bigger Discount & Lower Price. Small Discount / 300 Big Discount / High Price 1st and 2nd High Price Level Juhuasuan 250 Average Discount Dianping 200 Gaopeng 3rd and 4th Nuomi Didatuan Ftuan Level 55tuan 150 58tuan 50% 55% 60% 65% 70% Pintuan 75% 80% 85% Juqi Lashou Manzuo Ganji Liketuan Meituan 100 24quan Tuanweihui Shuangtuan Ayatuan Gocn 50 Small Discount / Low Price Average Price (rmb) Big Discount / Low Price © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 12
  13. 13. 2012 Q1 — Active Merchants In the past 3 months, the most active merchants are from Dining and Leisure. Cinemas are very active in launching deals in Shanghai. Shanghai Beijing Guangzhou Wuhan Shenyang Xian Chengdu Zaoyang Eastsea Tang 1 Huaan Palace New Chiuchow Koufu Uncle Benshan Cinema Fish Paradise Blue Dolphin Guancheng 2 Wanyu Cinema Yunfo Ski Yiziwei Waguan 9+1 Hotel Cruise Chicken New Hengshan Fei Shing Meichen Green Song Oriental Century 3 Hanlixuan BBQ Jiangnan 2 Cinema Restaurant Cake Club Cinema Shanghai Film Cosmic Rihao Spa 4 Ordinary Protal Jinhang Cruise 5D Cenima Jiahe Cake CGV fable 4D Resort South-west Shangtanggua 5 Donglaishun Han Xaing Huiting Xikai Beef Qianzige Cinema n Dragon Spa Soho private Xiao Le CN-KOR Qike Hmong 6 Cathay Theatre Qianzhu Spa Resort kitchen Chuan BBQ Chicken LanSheng Chimelong Taiwen Hanchuan Qin Spa 7 Bro. W Cake Shanshui Hotel Theater Circus Fish BBQ Resort Xidan 4D Yongxing 8 Yuji Restaurant Blue Fish Best Photo Yomi Cake Golden-MIC KTV Cinema Hotpot Huangpu Mrs. Jin Shangwei Oriental rhy Dragon- Hongxiang 9 Rong Fish Theater Photography Place me Phoenix Hill Restaurant Hongye Jan. Golden Rhine Sternberg Lotte10 Awei Fish Dongyue KTV Tianyi Fish Restaurant Spa Cake Cinema © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 Dining Leisure Life 13
  14. 14. Summary – 2012 Q11. The top sites have found their position, but changes are expected. In Q1 2012, the revenue of daily deal is about 4.45 billion. Top 20 websites accounted for 95.4% of the market. The 1st level deal sites (Meituan, 55tuan, Dianpingtuan & Lashou ) have consolidated their position as the market leaders. Each of them takes 10-17% of the market, with a monthly revenue of around 200 million Rmb. Since the beginning of 2012, Dianping’s monthly revenue has been growing at 30% per month. If it continues like this, soon it will become the 3rd website with more than 0.2 billion monthly revenue, following Meituan & 55tuan.2. Deal sites from different levels show different pricing strategy The relation between the pricing strategy and the deal site levels : • the 1st & 2nd Level sites offer a smaller discount than average; • the 3rd & 4th Level sites offer a bigger discount than average.3. Merchants from Dining and Leisure are the most active ones. In the past 3 months, the most active merchants are from to Dining and Leisure (Cinema & Travel). Cinemas are very active in launching deals in Shanghai. © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 14
  15. 15. Dataotuan Sales Tool – Merchants Analytics • What kind of deals are popular in a city? • Who are the good merchants? Where can you find them? • What is their daily deal history, including price, discount, sold count, etc? • Which merchants are your competitors cooperating with? • What is their pricing strategy to generate a popular deal? Popular Deals 1. Popular sub-categories? Top Subcategories in Shanghai Shopping-Clothing 11.80% Dining-Hotpot/BBQ 10.20% 2. Active merchants? Leisure-Movie 9.50%Merchant AnalyticsMerchant Store Country Province City District Address Latitude Longitude Nr. Deals黑土地农家院 黑土地农家院 China Shanghai Shanghai Jingan District 静安区北京西路1213号 31.23 121.45 4 3. Deal history? Deal History Merchart 黑土地农家院 Start time End time Deal Url Deal Name Website Category Subcategory Nr. Sold Price Value Discount Revenue Average 49 258 550.8 4.6 11892 2012/2/29 2012/3/5 http://sh.nuomi.com/deal/heitudi02.html 198元享原价584元的黑土地农家院5至6人套餐!让您足不出沪,就能享受到最原汁原味的东北菜肴和最具特 Nuomi Dining Local Cuisine 62 198 461 4.3 12276 2012/2/17 2012/3/15 http://t.58.com/sh/21719731622380034 【正宗东北特色菜,清明节假期通用】198元享原价463元的黑土地农家院5-6人餐!悠悠黑土地,浓浓东北情 58tuan Dining Local Cuisine 27 198 463 4.3 5346 2012/2/10 2012/3/7 【南京西路】点评四星商户,品质保证!仅238元,原价575元『东北黑土地农家院』5-7人套餐:长白山红烧 http://shanghai.didatuan.com/team.php?id=28011 Didatuan Dining Local Cuisine 79 238 575 4.14 18802 2011/8/30 2012/12/24 仅需¥398元,即可团购原价704元的黑土地农家院8-10人套餐:七彩拉皮+熟食拼盘+金牌手抓骨头+野生黑木 http://www.groupon.cn/ShangHai/-5690889004661427184.html 28 Groupon Dining Dining Others 398 704 5.7 11144 4. Deals sites pricing strategy and outcome? © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 15
  16. 16. Dataotuan Sales Tool – Deal Site Analytics 1• What is the market status in general and in a specific city?• What is your competitors’ sales & pricing strategy?• Should you adjust your pricing strategy according to market trends?• Should you change the products combination? Average Price & Discount of Deal Websites Deal Websites Market Share in East China Top Deals Categorizing © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 16
  17. 17. Dataotuan Sales Tool – Deal Site Analytics 2• Are you doing better than the average? Are you going up or down in ranking?• Who are your competitors? How competitive are they?• Which categories, which regions/cities should you focus on more? Deal Websites Score Card Deal site name Site A Time period From 2011/12/1 Till 2011/12/31 Geo covering China % per category (revenue) Ranking & Market share of the site Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %Site A 37% 25% 26% 12% 4 9.80% 2 7.90%Average 24% 26% 23% 27% - - - - Deal performance & pricing City covered and top 3 city by revenue Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3Site A 108 62% 1331 49832 84 Shanghai Tianjin HangzhouAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou Deal site name Site B Time period From 2011/12/1 Till 2011/12/31 Geo covering China % per category (revenue) Ranking & Market share of the site Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %Site B 12% 23% 17% 45% 3 10.20% 5 5.70%Average 24% 26% 23% 27% - - - - Deal performance & pricing City covered and top 3 city by revenue Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3Site B 123 62% 1540 58713 97 Shanghai Nanjing TianjinAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 17
  18. 18. Dataotuan Investor Tool• What is the market status in general?• What is the estimation of the Gross Revenue of the main Daily Deal websites?• What are the revenue trends for the main Daily Deal websites?• Pricing trends & Strategy, category trends, location trends.Nr. Deals Trend 2011 358,085 256,407 1,974 Average Price/Nr. Sold 2011 124,60252,309 City Market Analytics 2012 Feb. 1,015 531 497 Q1 Q2 Q3 Q4 109.5 110.9 141.2 137.4 Nr. Deals in total Local Service Deals Q1 Q2 Q3 Q4 Shopping Deals Average Price Average Nr. Sold © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 18
  19. 19. About Dataotuan.comDataotuan, a unique daily deal aggregator and analytics platform in China,was started with 2 goals in mind.1. To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them2. To analyze the deal data in order to find out what constitutes the best daily deal © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 19
  20. 20. Dataotuan Tracks & CollectsDataotuan Tracks Dataotuan Collects125 of the main Daily Deal Sites Number of Deals Gross revenue Province, City, District, Category, Sub Cat.345 cities in Mainland China(*) Deals & Revenue per District Number of “real’ active Cities/Provinces5000 – 10000 new deals every day Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more *Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence. © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 20
  21. 21. Dataotuan Geo CoverageDataotuan aggregates and analyzes the daily deal markets in China,Singapore, Malaysia, The Philippines, Taiwan, Australia and New Zealand,Hong Kong, Africa, Middle East. More countries will follow soon. DTT Web & Data available DTT Data available DTT will cover soon © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 21
  22. 22. Dataotuan Map Announcements – 1 Dataotuan has Customizable Deal Maps for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 22
  23. 23. Dataotuan Mobile Announcements – 2 Dataotuan has Mobile, location aware HTML5 websites for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 23
  24. 24. Contact Dataotuan We’re happy to help you, please contact us at: Chinese +86 13761796676 Email: wenli@dataotuan.com English +86 13801660890 Email: gemme@dataotuan.com Read more on blog.dataotuan.com Follow us on twitter.com/dataotuan weibo.com/dataotuan Subscribe to our Reports reports@dataotuan.com The objective of this report is to offer insights into the Chinese Daily Deal industry. Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn. QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQs data from 2011 Sep. Please contact us if you have any questions/remarks related to this report. © Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 24

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