This white paper looks at the business case that should lie behind the decision to build a data warehouse and provide a business intelligence solution.
There are three primary drivers for making the investment in a business intelligence solution
1. Measurement and management of the business process
2. Analysis of why things change in the business in order to react better in the future
3. Providing information for stakeholders
As a consequence of the investment there will also be a number of secondary benefits that will help to justify the investment and these are also discussed. Finally there are a number of ‘anti-drivers’ – reasons for not embarking on a business intelligence programme.