FREE tag management
with optional support

June 2013

© Datalicious Pty Ltd

1
The Internet runs on tags

June 2013

© Datalicious Pty Ltd

2
Tags = Digital marketing

June 2013

© Datalicious Pty Ltd

3
> Tags = Data driven marketing
“Using data to widen the conversion funnel”

Media Attribution & Modeling
Optimise channel ...
> Challenge: Tag management
 Inefficient tag management impacts …
– Idea generation and strategy development
 Technology...
> Solution: Datalicious SuperTag
Easily implement and update
any tag on any websites without
or limited IT involvement

Co...
> Overcoming team barriers

Marketing

SuperTag

Technology

Easy to use online user interface enabling marketers to
manag...
> Cross-platform integration
DSPs

CRM

Ad Servers

DM/eDM

Targeting

Web Analytics

Testing

SuperTag

Heat Maps

Live C...
> Potential SuperTag use cases














Implement tags without JavaScript skills or IT support
Enable ce...
> SuperTag code architecture
Injecting JavaScript tags into the
page based on business rules using
the SuperTag top and bo...
Copy & paste same code on all pages to implement
June 2013

© Datalicious Pty Ltd

11
SuperTag works on websites, mobile apps & videos
June 2013

© Datalicious Pty Ltd

12
SuperTag works on websites, mobile apps & videos
June 2013

© Datalicious Pty Ltd

13
Drag & drop tags through easy to use interface
June 2013

© Datalicious Pty Ltd

14
Add new tags from constantly growing tag library
June 2013

© Datalicious Pty Ltd

15
Add custom JavaScript for tags missing from library
June 2013

© Datalicious Pty Ltd

16
Build complex business rules to suit all scenarios
June 2013

© Datalicious Pty Ltd

17
Create new page variables from any page element
June 2013

© Datalicious Pty Ltd

18
Create new page variables from any page element

June 2013

© Datalicious Pty Ltd

19
Create premium experiences for high value clients

June 2013

© Datalicious Pty Ltd

20
Turn any page element into dynamic content areas

June 2013

© Datalicious Pty Ltd

21
Define visitor affinity segments for re-targeting
June 2013

© Datalicious Pty Ltd

22
Customise what data to send to your data server
June 2013

© Datalicious Pty Ltd

23
Analyse raw clickstream data in Splunk in real-time
June 2013

© Datalicious Pty Ltd

24
> SuperTag
SuperTag app
generating JS
app.supert.ag

JavaScript

integration

Full SuperTag.js
hosted by client
or on c.su...
> SuperTag ExactTarget integration
SuperTag app
generating JS
app.supert.ag

JavaScript

Full SuperTag.js
hosted by client...
Test tags on your live site even before deployment

June 2013

© Datalicious Pty Ltd

27
> SuperTag code architecture
SuperTagLive-Testing.js

SuperTag.js
Client pages
referencing
SuperTag.js

Client pages
execu...
Define access and deployment rights for all users
June 2013

© Datalicious Pty Ltd

29
Review changes from all users in the audit view
June 2013

© Datalicious Pty Ltd

30
> SuperTag multi-CDN approach
SuperTag.js on
Edgecast CDN
c.supert.ag

Browser
requesting
SuperTag.js
Multi-CDN
load balan...
> Faster page load with SuperTag
By implementing the SuperTag code architecture your pages are guaranteed to
load faster a...
> SuperTag deployment options
Manual
JavaScript
management

Dedicated
client Github
JavaScript archive

Email/FTP
JavaScri...
> Enterprise grade reliability
99% uptime guarantee for the SuperTag
application (i.e. the user interface on
app.supert.ag...
Clients get perpetual
usage rights for all
generated JavaScript
including dedicated
Github code archive.

Re-engineer code...
> Blue chip SuperTag clients

June 2013

© Datalicious Pty Ltd

36
> Great customer feedback
"Managing third party tags has never been easier [...]
simplicity of setting business rules [......
Smart tag management

June 2013

© Datalicious Pty Ltd

38
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SuperTag - the Smart Solution for Tag Management - v17 website

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SuperTag - the Smart Solution for Tag Management - v17 website

  1. 1. FREE tag management with optional support June 2013 © Datalicious Pty Ltd 1
  2. 2. The Internet runs on tags June 2013 © Datalicious Pty Ltd 2
  3. 3. Tags = Digital marketing June 2013 © Datalicious Pty Ltd 3
  4. 4. > Tags = Data driven marketing “Using data to widen the conversion funnel” Media Attribution & Modeling Optimise channel mix, predict sales Targeting & Merchandising Increase relevance, reduce churn Testing & Optimisation Remove barriers, drive sales Boosting ROMI June 2013 © Datalicious Pty Ltd 4
  5. 5. > Challenge: Tag management  Inefficient tag management impacts … – Idea generation and strategy development  Technology limitations dampen creative thinking and idea generation rather than stimulating them – Campaign execution and optimisation  Ineffective tag deployment reduces speed to market for campaigns and limits ability to implement changes – Content relevance and user experience  Platform silos limit cross-channel integration, thus reduced targeting, ad relevance and response rates – Report accuracy and media negotiations  Report inaccuracies and discrepancies damage client trust and limit negotiation power with channel owners June 2013 © Datalicious Pty Ltd 5
  6. 6. > Solution: Datalicious SuperTag Easily implement and update any tag on any websites without or limited IT involvement Conversion Tracking Any JavaScript Web Analytics Conversion De-duping SuperTag Live Chat Media Attribution Behavioral Targeting Collect accurate multi-channel media attribution data to provide advanced insights Enable advanced features such as targeting, testing and chat to optimise user experience A/B Testing Heat Maps June 2013 De-duplicate conversions for CPA deals and align reporting figures across platforms © Datalicious Pty Ltd 6
  7. 7. > Overcoming team barriers Marketing SuperTag Technology Easy to use online user interface enabling marketers to manage tags without intensive technology support June 2013 © Datalicious Pty Ltd 7
  8. 8. > Cross-platform integration DSPs CRM Ad Servers DM/eDM Targeting Web Analytics Testing SuperTag Heat Maps Live Chat Paid Search Phone #s Affiliates Centralised uniform business rules to trigger conversions and segment visitors across multiple marketing platforms June 2013 © Datalicious Pty Ltd 8
  9. 9. > Potential SuperTag use cases              Implement tags without JavaScript skills or IT support Enable central platform for tag management and auditing Improve page load speed across all websites and devices Simplify web analytics implementation & maintenance De-duplicate conversions and re-negotiate CPA deals Track purchase path for advanced media attribution Enable A/B tests and heat maps to improve conversions Turn any content element into a dynamic targeting area Enable re-targeting to increase ad response rates Trigger proactive live chats to improve user experience Target phone numbers to boost call center effectiveness ID customers and push key events into any CRM platform Collect raw clickstream data for advanced analytics June 2013 © Datalicious Pty Ltd 9
  10. 10. > SuperTag code architecture Injecting JavaScript tags into the page based on business rules using the SuperTag top and bottom containers. T The SuperTag top and bottom containers are JavaScript functions called in the page code just after the opening <body> tag and just before the closing </body> tag on all page across all domains. B superT.t() T T superT.b() B B June 2013 SuperTag.js          Works on … Websites, Flash mobile apps, videos, etc One tag for all sites & platforms Hosted internally or externally Easy tag implementation/updates Tag/business rule testing on live site Facilitates A/B & MV test execution Implementation of heat-maps Re-targeting across channels & tools Live chat & phone number targeting Collect raw page & impression data © Datalicious Pty Ltd 10
  11. 11. Copy & paste same code on all pages to implement June 2013 © Datalicious Pty Ltd 11
  12. 12. SuperTag works on websites, mobile apps & videos June 2013 © Datalicious Pty Ltd 12
  13. 13. SuperTag works on websites, mobile apps & videos June 2013 © Datalicious Pty Ltd 13
  14. 14. Drag & drop tags through easy to use interface June 2013 © Datalicious Pty Ltd 14
  15. 15. Add new tags from constantly growing tag library June 2013 © Datalicious Pty Ltd 15
  16. 16. Add custom JavaScript for tags missing from library June 2013 © Datalicious Pty Ltd 16
  17. 17. Build complex business rules to suit all scenarios June 2013 © Datalicious Pty Ltd 17
  18. 18. Create new page variables from any page element June 2013 © Datalicious Pty Ltd 18
  19. 19. Create new page variables from any page element June 2013 © Datalicious Pty Ltd 19
  20. 20. Create premium experiences for high value clients June 2013 © Datalicious Pty Ltd 20
  21. 21. Turn any page element into dynamic content areas June 2013 © Datalicious Pty Ltd 21
  22. 22. Define visitor affinity segments for re-targeting June 2013 © Datalicious Pty Ltd 22
  23. 23. Customise what data to send to your data server June 2013 © Datalicious Pty Ltd 23
  24. 24. Analyse raw clickstream data in Splunk in real-time June 2013 © Datalicious Pty Ltd 24
  25. 25. > SuperTag SuperTag app generating JS app.supert.ag JavaScript integration Full SuperTag.js hosted by client or on c.supert.ag JavaScript Client pages referencing SuperTag.js Browser executing SuperTag.js Tags Lookup tables Requests Dedicated client Splunk server(s) Databases , files, etc Additional data (i.e. CRM, IP, social, etc) June 2013 Logs SuperTag DataCollector(s) d.supert.ag Requests Splunk regex builder and data extracts Splunk saved searches and dashboards © Datalicious Pty Ltd Ads & emails loading static 1x1 pixel 25
  26. 26. > SuperTag ExactTarget integration SuperTag app generating JS app.supert.ag JavaScript Full SuperTag.js hosted by client or on c.supert.ag Client pages referencing SuperTag.js Tags Requests Additional data (i.e. CRM, POS, social, etc) Databases , files, etc Dedicated ExactTarget DataExtension Data SuperTag integration via DataCollector Data Clicks, data ExactTarget business rules and conditions June 2013 List Targeted ExactTarget campaign list © Datalicious Pty Ltd Emails Relevant ExactTarget email campaign 26
  27. 27. Test tags on your live site even before deployment June 2013 © Datalicious Pty Ltd 27
  28. 28. > SuperTag code architecture SuperTagLive-Testing.js SuperTag.js Client pages referencing SuperTag.js Client pages executing JavaScript tags 3rd party web analytics & ad serving platforms June 2013 JavaScript injecting tags into client pages based on business rules SuperTagCode-V1.js Client-Custom-Cod e.js SuperTag application combining tags and business rules into JavaScript SuperTag app generating JS app.supert.ag © Datalicious Pty Ltd 3rd party web analytics & ad serving tags 28
  29. 29. Define access and deployment rights for all users June 2013 © Datalicious Pty Ltd 29
  30. 30. Review changes from all users in the audit view June 2013 © Datalicious Pty Ltd 30
  31. 31. > SuperTag multi-CDN approach SuperTag.js on Edgecast CDN c.supert.ag Browser requesting SuperTag.js Multi-CDN load balancing for SuperTag.js SuperTag app generating JS app.supert.ag Browser requesting SuperTag.js SuperTag.js hosting on client server June 2013 SuperTag.js on Akamai CDN c.supert.ag Browser requesting SuperTag.js © Datalicious Pty Ltd 31
  32. 32. > Faster page load with SuperTag By implementing the SuperTag code architecture your pages are guaranteed to load faster anywhere between 10-30% as the below tests show. This is achieved by streamlining the way JavaScript assets are loaded and executed on your pages as well as our smart multi-CDN JavaScript hosting platform which not only guarantees a 100% uptime but also ensures that all JavaScript code is always loaded from the CDN provider with the best performance for that particular user (i.e. usually the server that is closest geographically). June 2013 © Datalicious Pty Ltd 32
  33. 33. > SuperTag deployment options Manual JavaScript management Dedicated client Github JavaScript archive Email/FTP JavaScript publishing SuperTag.js hosting on client server CDN = Content delivery network Client pages referencing SuperTag.js SuperTag.js hosting on client CDN Client pages referencing SuperTag.js Reverse proxy SuperTag app generating JS app.supert.ag June 2013 Real-time JavaScript publishing SuperTag.js Edgecast CDN c.supert.ag © Datalicious Pty Ltd Client pages referencing SuperTag.js 33
  34. 34. > Enterprise grade reliability 99% uptime guarantee for the SuperTag application (i.e. the user interface on app.supert.ag generating the JavaScript code) via redundant AWS EC2/RDS set-up and 100% uptime guarantee for the SuperTag JavaScript (i.e. the code on c.supert.ag that is executed on every page) via multiple redundant CDNs including Akamai and Edgecast. June 2013 © Datalicious Pty Ltd 34
  35. 35. Clients get perpetual usage rights for all generated JavaScript including dedicated Github code archive. Re-engineer code changes in your GitHub archive June 2013 © Datalicious Pty Ltd 35
  36. 36. > Blue chip SuperTag clients June 2013 © Datalicious Pty Ltd 36
  37. 37. > Great customer feedback "Managing third party tags has never been easier [...] simplicity of setting business rules [...] reduction in CPA [...].“ Jason Lima, Online Marketing, IMB "[...] SuperTag tool is so easy to use [...]. Live testing is particularly useful [...] highly recommended [...]." Helene Cameron-Heslop, Analyst, Appliances Online "SuperTag speeds up tag implementation and gives us increased flexibility [...] manage media and website analytics [...].” Alex Crompton, Head of Digital, Aussie June 2013 © Datalicious Pty Ltd 37
  38. 38. Smart tag management June 2013 © Datalicious Pty Ltd 38

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