At Datalicious, we don’t just pick a model. We calculate a custom weighted model for every client based on their own data using regression analysis. By tracking all paths, successful and unsuccessful ones, and comparing the two, we can determine whether one channel is more likely to influence conversions over another. And this can make a huge difference in your investment return.
What you end up with is a media attribution model that is more accurate and flexible than any out of the box media attribution model could ever hope for.
Whilst we’ve only touched on a few of the pitfalls of using a simplified, out of the box attribution model, below are 10 pitfalls you can avoid by choosing to customise your media attribution.