Tableau and Search

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The presentation discusses the significance of search term ranking data for organic keywords.

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Tableau and Search

  1. 1. [  Tableau  &  Search  ]   Visualising  search  term  ranking       data  for  organic  keywords  
  2. 2. [  Importance  of  search  ]   30%   70%  April  2010   ©  Datalicious  Pty  Ltd   2  
  3. 3. [  The  raw  data  ]  April  2010   ©  Datalicious  Pty  Ltd   3  
  4. 4. April  2010   ©  Datalicious  Pty  Ltd   4  
  5. 5. April  2010   ©  Datalicious  Pty  Ltd   5  
  6. 6. April  2010   ©  Datalicious  Pty  Ltd   6  
  7. 7. [  Other  cool  stuff  ]  §  Compare  paid  and  organic  performance  §  Classify  search  terms  into  groups  §  Add  success  events  and  conversion  rates  §  Compare  company  data  to  industry  average  §  Segment  by  demographics  and  products  §  Add  call  center  sales  originaGng  from  search  §  Add  social  media  data,  etc  April  2010   ©  Datalicious  Pty  Ltd   7  
  8. 8. Australian  Tableau  Group   datalicious.com/tableau  April  2010   ©  Datalicious  Pty  Ltd   8  
  9. 9. Contact  me   cbartens@datalicious.com     Learn  more   blog.datalicious.com     Follow  us   twiNer.com/datalicious    April  2010   ©  Datalicious  Pty  Ltd   9  

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