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Social media conference-microsoft 2013 short


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Social Media Marketing workshop at the Microsoft Store.

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Social media conference-microsoft 2013 short

  1. 1. Social Media Marketing
  2. 2. Social Media Marketing Workshop What it is? •Social Media Marketing Facebook LinkedIn Google+
  3. 3. Social Media is SEO
  4. 4. Facebook There are 100,000 individual weights in the model that produces Facebook News Feed. Affinity, Weight and Time Decay — are still factors in News Feed ranking, but “other things are equally important,” Facebook Profile Facebook Ads Facebook Page Facebook Promote Facebook Events News Feed Ranking
  5. 5. Facebook
  6. 6. Facebook Page Insights Page Insights Has Improved
  7. 7. Facebook Events
  8. 8. LinkedIn
  9. 9. LinkedIn Groups
  10. 10. Embrace Google + Google gets better with a Google+ profile Create a Google+ profile with your own name! You need to have a personal profile before one can create a Google+ Page. Afterwards you can separate the Page and create a password for that and a gmail & YouTube channel, but first you must create a profile. Gerry’s Google + Profile
  11. 11. Implementation Options Model Cost Advantages/ Disadvantages In-house Portion of employee salary Long learning curve, employee may leave, unskilled employee could cause damage to web presence, company. Outsourced limited: One-time fee offers $99 - $250 Best case: 100% return on your $99 Worst case: Unscrupulous tactics could get you banned. $500 - $2K per month Experts initiate thorough analysis and implementation plan over time with regular feedback and adjustments. Higher perceived initial costs, but huge ROI. $100 - $150 per hour plus portion of employee salary SEO firm acts more like a consultant and helps train employee in-house. Good solution for companies that prefer more control. Employee may not implement properly. Outsourced: Comprehensive Hybrid / Retainer
  12. 12. Internet Marketing Workshop Half Off Special $1,000 of Services for $500 (760) 893-6422 Gerry Grant, CEO ~ ~
  13. 13. SEMINAR SPECIAL Half off one month Internet marketing. Just $500 for $1,0oo of SEO, Social Media and Pay-Per-Click management.