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Internet Marketing for Start-Ups


Published on

Strategic Internet Marketing Teams for Start-Ups

Search engine optimization (SEO)
Social Media Marketing
Website design/re-design

Published in: Marketing

Internet Marketing for Start-Ups

  1. 1. Internet Marketing for Start-Ups Social Media Marketing Search Engine Optimization Segmented Email •Highest ROI •Increased Web Visitors •Brand Recognition •Increased Company Valuation Get your start-up started fast.Get your start-up started fast.
  2. 2. Internet Marketing Strategic Internet Marketing Teams for Start-Ups •Search engine optimization (SEO) •Social Media Marketing •Website design/re-design •Keyword research •Website usability analysis •Web analytics •Pay-Per-Click (PPC) management •Segmented Email marketing •APP Promotion •Banner advertising Get More Qualified Visitors to Your Website - Cost EffectivelyGet More Qualified Visitors to Your Website - Cost Effectively
  3. 3. Internet Marketing Full Time Dedicated Search Optimization Team 600 Hours per month for Angel Investors, start-ups, incubators and accelerators that desire explosive growth. Share the team or focus on one company. • 1 Full time SEO Professional • 1 Full time Web Designer proficient in HTML, Flash, Dreamweaver, Photoshop, and XHTM or PHP Development • 1 Full time Content Writer • Editor and Proof reader – Insures quality content • Project Management – Keeps everything on target • Senior Level SEO Strategy – The right direction • Seasoned email expert knowledgeable in segmented behavior triggered email.
  4. 4. Online Marketing Proposal Benefits from the service of a dedicated Internet marketing team. Create rapid market growth Large, multifaceted online campaigns Highest ROI using an online presence Aggressive online marketing Start-ups wanting rapid market value increase What are New Customers worth to your valuation?What are New Customers worth to your valuation?
  5. 5. Strategy Strategy First •Set Goals: Define goals and establish metrics for success. •More qualified website visitors. •More leads per visitor. •More sales per lead. •Tracking: Determine tracking parameters and metrics. Analyze analytics and interpret findings. Make recommendations. These steps are crucial for any marketing expenditures.These steps are crucial for any marketing expenditures.
  6. 6. Analysis Keyword Market Research and Analysis – Review existing and brainstorm new keywords, phrases, and synonyms, assessing key-phrase popularity, and identifying related or specific words. •Keyword Market Research and Analysis (KMR): Research and find the most popular, targeted and highly convertible search terms. Identify the number of searches made on the Internet for the keyword/keyword phrases
  7. 7. Analysis •Google Penalty Review: Determine your website’s potential unnatural links and other Google penalties. •Link Popularity Report (LPR): Identify who's linking to your website and calculate how many major search-engine links are currently pointing to it. •Competitive Website Analysis (CWA): Uncovers details of your top competitors' ranking strategies and the actions you can take to offset them and gain an advantage. •Schema Markup Review: Determine opportunities for using schema markup to improve long tail search results.
  8. 8. Analysis •Web Site User Interface Design: Determine web site usability and make recommendations. •Mobile Website Design: Evaluate website design on various mobile devices. •Public Relations Optimization: Identify public relations optimization opportunities. •Social Media Marketing Analysis: Evaluate social media marketing channels. •Analytics & Tracking Review: Review existing analytics and tracking and make recommendations to improve.
  9. 9. SEO The new Search Engine Optimization •At the end of last year Google announced major changes in ranking factors that incorporate semantic search. •Schema Markup is now generating significant results. •Social media, especially G+, correlates to high search results. •It is time to re-do existing SEO.
  10. 10. SEO Create •Informational pages •Optimize pages for keywords and phrases •Write and code compelling “call to action” keyword rich Meta tag descriptions •Create unique Title and Description Meta tags for each page
  11. 11. SEO •Name web pages and images using proper search engine optimization protocol •Set up analytics if needed and analyze web traffic •Develop a strategy for development of keyword- rich texts used in Public Relations •Develop and optimize web pages through appropriate keyword placement implementation
  12. 12. SEO •Post in Forums and Blogs •Optimize content for white papers and press releases •Populate all alt tags, heading <H> tags, anchor text title tags and comment tags •Create and submit site map
  13. 13. SEO •Develop Semantic Search Strategy •Implement Schema tags •Develop social media SEO strategy •Geo Tag •Ongoing Link Popularity development
  14. 14. Social Media Marketing Marketing goes way beyond the Website •Social media marketing now generates more traffic than Google! •Create social media campaigns that will generate targeted, engaged visitors to your site and business. •65% of buyers use social media in their research & vendor selection according to Social Media is no longer an option. It is a requirement.Social Media is no longer an option. It is a requirement.
  15. 15. Social Media Marketing Assess the company’s social fitness by asking yourself these questions: •Evaluate existing social media. •What are the social media goals? •Why use social media, and how important is it to business? Social Media correlates directly to search engine results.Social Media correlates directly to search engine results.
  16. 16. Social Media Marketing Social Media Goals •Create an editorial calendar. •Determine subjects to talk about. •Educate company team members on social media. •Create content to share.
  17. 17. Social Media Marketing •Improve customer engagement. •Create a better customer experience. • Increase thought leadership. •Post on social media sites.
  18. 18. Social Media Marketing Metrics to Watch •The number of fans, G+s and shares. • How much traffic social media drives to the website. •Social mentions across platforms. •The partner’s Klout scores. . Determine the measurements of success.Determine the measurements of success.
  19. 19. Segmented Email Segmented emails get 50% more clicks. MarketingSherpa A 28% lower unsubscribe Rate. A 24% increase in sales leads and revenue. Lyris Inc. Email keeps the conversation going.Email keeps the conversation going.
  20. 20. Behavior Triggered Email Triggered behavioral emails are a way to instantly increase revenues. A triggered email is one that is generated based on a change or event in customer behavior or profile thus enabling messages that are relevant, timely and personalized. They are a way to have a more meaningful personal engagement. Email keeps the conversation going.Email keeps the conversation going.
  21. 21. Behavior Triggered Email Email keeps the conversation going.Email keeps the conversation going.
  22. 22. Email Lead Nurturing Behavioral triggers include free consultations, event sign ups, video viewing and email sign up. More personal triggers include birthdays, holidays and interests. Lead Nurturing emails get 4-10 times the results. Silver Pop – DemandGen Report Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.
  23. 23. Lead Nurturing Only 25% of leads are legitimate and should go to sales. Source: Gleanster Research Nurtured leads have 9% higher average deal size and 23% shorter sales cycle. Market2Lead Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.
  24. 24. Video Marketing News Style Video Production Video promotion is over 6 times more effective than print and online - b2bmarketing Video promotion is over 6 times more effective than print and online - b2bmarketing
  25. 25. Video Marketing •Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday, •80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association) •Video search results have a 41% better click through rate than its text counterpart •90% of online shoppers found video helpful in making purchase decisions (Video Brewery) Video STATS for 2013.Video STATS for 2013.
  26. 26. Video Marketing •Forbes indicates, 65% of senior executives have visited a company’s website after watching a video •A study by Comscore found that professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. •4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO) •Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports) – Twenty years of online – Twenty years of online video.
  27. 27. Social Media Photography Marketing
  28. 28. Contact Gerry Grant (760) 893-6422 Call us. We are ready when you are.Call us. We are ready when you are.