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Many marketers in the B2B world assume that email marketing is dead like cold calling. But the reality is, that both these methods are still the best marketing strategies to reach target customers. It all depends on how you utilize these two core methods of a marketing campaign.
Email marketing & cold calling remains two of the most tried marketing tactics. Email marketing involves sending emails to previous clients to inform them of special offers or promotions, or even just some news or announcements about your company. If the emails you sent to your prospects didn’t get open that does not mean email marketing is dead. The problem lies with the way you use it. A successful email marketing campaign also depends on the content of the email. The major concern in any email marketing campaign is to make sure that the content you are sending doesn’t turn up in the spam or trash folder.
Keep these best practices in mind to ensure that the emails you send does get opened.