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Email marketing’s existence is a debatable subject in the B2B world. One general argument that many marketers come up with says “Email marketing is dead”. My reply to them is yes, it is dead because you do not understand how to use it properly. There are companies who still believe in their email marketing campaigns and are running it successfully. Big companies like Dell and Amazon too continues to get more and more leads by successfully running their email marketing campaigns. The biggest mistake most of the marketers do is they get lost in their email marketing campaign and fail to implement it efficiently. Another key factor that adds to campaign failure is, marketers overlook simple solutions.