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Green DaTa CenTer

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Green DaTa CenTer

  1. 1. R Ap egister an Part Of Our Ongoing d s ril 1 by a 6t Green ve $4 h educatiOnal 00 FOrums Green DaTa The CenTer ConferenCe a premier event which provides a blueprint on how the data center can be targeted for cost savings through energy management and automation and how to implement those cost cutting measures June 15 -17, 2010 san diego super computer center at ucsd san diego, ca 4 navigate the changing technology needs of data center executives Pre-conference With 4 determine where best practices & reality meet when reducing energy efficiency in the data center Workshops on June 15 th Find solutions to the financial cost & complexities of greening a data center reinforce options that can offset the budget pressures that come with new regulations register today! call 888.409.4418 or Visit www.greendatacenterconference.com or www.gsmiweb.com
  2. 2. Dear Industry Colleague: Throughout the corporate, non-profit, and government sectors, “going green” is undeniably the newest way to maintain your competitive advantage. Amidst the complexity surrounding corporate social responsibility and sustainability practices, the elephant in the room remains the data center. Until fairly recently, the environmental impact of data centers was all but ignored. However today energy experts estimate that data centers eat up somewhere between 1.5% and 3% of all electricity generated in the United States. The corporate movement to make data centers more energy efficient and greener started in the mid 00’s when utility costs began skyrocketing and the business sector saw the line that could be drawn from “going green” to “saving/making green.” Because reducing energy consumption is such a huge part of any organization’s sustainability practice, understanding the impact of data centers is now the responsibility of senior level executives in every business enterprise. As we move into this new era in which finding improved capacity and efficiency, and lowering energy usage and costs is urgent, it has become obvious that the issues surrounding the data center are no longer just for IT professionals. With this new paradigm, senior executives are beginning to ask the question: What exactly does “green” mean to the data center of a typical corporation or enterprise and how is it achieved? The answer is simple: to “green” a data center, you minimize the environmental impact of data center activities. To do this corporate, non- profit and government sector executives, who are not necessarily IT professionals, must become familiar with how resource consumption within their data center affects things like electricity usage and carbon emissions. This past February GSMI presented an event which addressed these critical needs and, in so doing, filled an educational void within the industry. Owing to the tremendous success of that event, GSMI is pleased to present an updated program and yet another chapter in our sustainability series: the green data Center Conference, scheduled for June 15 -17, 2010 at the San Diego Super Computing Center @ UCSD in San Diego, California. The updated program includes brand new workshop topics and two features unique to GSMI’s event: • A guided tour of the silver LEED certified San Diego Supercomputing center. This is truly an unforgettable highlight of the event. Attendees on June 15th will tour the 19,000-square foot climate-controlled and secure data center. • GSMI’s 10 for 7 demonstration series where ten hand-picked industry experts will offer short, yet informative presentations discussing available solutions, options and products that attendees may want to consider when tackling the daunting task of greening their data center With a speaker faculty that includes some of today’s most knowledgeable experts on greening the data center, now is the perfect time for any and every industry professional to register to join in June and put yourself squarely on track towards achieving your sustainability goals in the data center. To register for this premier industry event, visit us on-line at: www.greendatacenterconference.com or www.gsmiweb.com or call us at: 888.409.4418. I’m looking forward to greeting you in San Diego. Cheryl Fallick sVP gsMi 2 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  3. 3. 8 8 of the many reasons why this is the Green Data Center Event that you should attend 1 Navigate the your data center changing technology 5 Reinforce options that can offset needs within the budget pressures that come with new regulations Determine where best practices & 2 reality meet when increasing Know which organizations can 6 provide information and assistance energy efficiency in the data center to greening a data center Find solutions to the financial cost 3 & complexities of greening a 7 Reduce operational costs while with increasing your data protection data center a multi-layered security strategy 4 Substantiate how green retrofitting 8 Initiate & follow through on a can improve capacity & efficiency disaster recovery plan Who will attend and who will you meet at this event? Green Data Center attendees are decision makers from corporate, non-profit and government including: • Chief Information & Technology Officers • Information Security & • Chief Executive & Financial Officers Risk Management Executives • IT & Data Management Consultants • Datacenter Facilities Managers & Engineers • Industrial Manufacturers • Information Technology & Infrastructure Managers • Data Management Solution Providers & Servicers • Network, Cabling & Communication Engineers of: Connectivity, Power, Cooling, Data Protections, & Integrators Automation, Software Products, Application • Architects, Design Build Consultants, and MEP Delivery & Infrastructure Products Professionals • Technology Related Real Estate Managers • Datacenter, Commercial Office Space • Outsourcing Companies & Operations Staff • Computer Design & Developers • NOC, SOC and DOC Staff & Managers • Server Consolidation, Disaster Recovery & • Server, Storage & Application Administrators Hardware Mitigation Solution Providers 3 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  4. 4. aGenDa aT-a-GlanCe Pre ConferenCe WorkshoPs - TuesDay, June 15, 2010 8:30 Registration, Continental Breakfast 9:00-12:00 Morning Workshop “A” Measures & Metrics for the Green Data Center Morning Workshop “B” green storage 12:00 Luncheon for Attendees of BOTH morning & afternoon workshop 1:00 Data Center Tour 1:30-4:30 Afternoon Workshop “A” Advanced Energy Efficient Data Centers Afternoon Workshop “B” Financial & Environment Benefits of Virtualization ConferenCe aGenDa - WeDnesDay, June 16, 2010 8:30 Registration, Continental Breakfast 9:00 Opening Remarks From the Chair 9:15 Green Data Centers: Emerging Trends & Developments 10:15 What does going green Really Mean? 10:45 Morning Refreshments & Networking Opportunity 11:00 Energy First, Last and All the Stages in Between 11:45 GO GREEN: 10 FOR 7 DEMONSTRATION SERIES 1:00 Luncheon for Speakers, Sponsors & Delegates Afternoon Concurrent Sessions: Choose Track “A” or “B” 2:00: A: Organizations, Associations & Government Agencies – Panel Discussion B: Life Beyond Consolidation: Enabling a Green, Efficient Virtual Data Center 2:45 A: Mathematical Modeling to Create Cost Savings While Meeting Design & B: Infrastructure & Communications: Getting Out From Under Cramped, Operations Challenges within the Data Center Dark and Confusing 3:30 Afternoon Refreshments & Networking Opportunity 3:45 A: Hackers, Attackers & Cyber Security: Data Priorities & Information B: The Coming Impact of Carbon Regulation on Data Centers Assurance in Green Data Center Planning 4:30 A: Initiating and Following Through on a Disaster Recovery Plan B: Green Storage & Backup: How Can this Goal Be Reached? 5:15 Day One Concludes 5:15-6:15 Networking Cocktail Reception ConferenCe aGenDa - ThursDay, June 17, 2010 8:30 Continental Breakfast, Coffee & Tea 9:00 Chairperson’s Recap and Introduction to Day Two 9:15 The Business Case for Sustainability: Making a Compelling Value Proposition for Change 10:00 Virtualization: A Path to Utilizing Less Energy 10:45 Morning Refreshments & Networking Opportunity Concurrent Sessions Choose “A” Or “B” 11:00 A: Strategies for Energy Efficient IT: A Business Imperative B: gRC and green data Centers 11:45: A: Fundamental Technology Changes in the Data Center: Why Traditional B: What Can be Outsourced? What Should be Outsourced: Pros, Cons & Processes Will Fail to Take Advantage Pitfalls 12:30 Luncheon for Speakers, Sponsors & Delegates 1:30 Developing and Outfitting a Master Plan for a Green Data Center 2:15 From Creation to Deletion: Data Center Life Cycle Management 3:00 Afternoon Refreshments & Networking Opportunity 3:15 Green Retrofitting That Can Improve Capacity & Efficiency in Your Data Center 4:00 Cloud Computing and On Demand IT 4:45 Conference Concludes 4 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  5. 5. touR Join us for an intriguing tour of the Silver LEED Certified SDSC and bring some exciting ideas back to your organization. University of California, SDSC’s is an internationally renowned data management environment which includes san diego leadership-class storage technologies. San Diego Supercomputer Center, MC 0505 The center is secured to meet regulatory requirements, stable, and a cost-efficient 10100 Hopkins Drive operating environment that currently houses numerous multi-terabyte databases. La Jolla, CA 92093-0505 The tour leaves from the registration desk at 1:00. Website: www.sdsc.edu VeNue SaN DIego SupeRcomputeR ceNteR at ucSD SDSC’s conference facilities include a new high-tech conference room with sophisticated teleconferencing gear and multi-screen Access Grid connectivity, multiple conference rooms with available video teleconferencing (VTC) equipment, a large visualization suite, and a training lab. A 200-seat auditorium can be configured into smaller spaces for gatherings, both large and small. SuggeSteD accommoDatIoNS Estancia La Jolla Hotel & Spa 9700 N. Torrey Pines Road Estancia La Jolla Hotel & Spa is a hotel and conference center in Southern California just a short La Jolla, California 92037 drive from San Diego’s world-class attractions, beaches and shopping. The hotel features elegantly 858-550-1000 Reservations appointed guest rooms, sophisticated meeting facilities, beautiful wedding receptions and several 1-877-437-8262 casual dining restaurants. Guests can enjoy a round of golf on the renowned Torrey Pines Golf reservations@estancialajolla.com Course, a sunset over the Pacific Ocean from the cliffs at Torrey Pines or a relaxing spa treatment at this hotel near San Diego. 5 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  6. 6. Pre-ConferenCe WorkshoPs TuesDay, June 15, 2010 9:00-12:00 Morning Workshops a Measures & Metrics for the green B green storage Why Attend Data Center 8:30 Registration, Continental Breakfast, 8:30 Registration, Continental Breakfast, Coffee & Tea Coffee & Tea A Workshop? 9:00 Opening Remarks from the Facilitator 9:00 Opening Remarks from the Facilitator This session will kick off with an explanation There was a time when there wasn’t a lot of of how measures and metrics can be applied attention paid to ‘green storage’ in the data to the data center when trying to reach center, things have changed and the amount “green” goals. Some of the questions that of energy consumed by storage is now a will be answered include: What should be serious concern. This workshop will discuss measured? How will the collected data be the planning and implementing of storage used? The tutorial will fully address strategic, performance and operational metrics with that both reduces power usage but maintains and meets capacity needs. Topics include: I ncrease your expertise reference to sustainable data centers.The best • Storage virtualization on the subject matter practices for developing and implementing a • Deduplication addressed in the workshop measures and metrics strategy will cover: • Tiered storage • Defining metrics based on business goals • Measurement standards • Flash storage Refreshment Break From 10:20-10:40 N etwork with your peers in • Implementing metrics that invite use and reuses a more intimate setting 12:00 Workshop Concludes • Communication and monitoring • Adjusting and evaluating data on a periodic basis T ake the opportunity to ask Refreshment Break From 10:20-10:40 more questions specific to 12:00 Workshop Concludes your needs 1:00-1:30 Data Center tour E xpand your awareness Join us for an intriguing tour of the Silver LEED Certified SDSC and bring some exciting ideas back to your of business and technical organization. SDSC’s is an internationally renowned data management environment which includes leadership- aspects of the topic class storage technologies. Attendees will tour the 19,000-square foot climate-controlled and secure data N ote areas where you would center. The center is secured to meet regulatory requirements, stable, and a cost-efficient operating environment that currently houses numerous multi-terabyte databases. The tour leaves from the registration desk at 1:00. like more information and 1:30-4:30 afternoon Workshops get more detail a advanced energy efficient Data Centers B financial & environment Benefits of Virtualization S upplement your knowledge 1:00 Registration, Coffee & Tea 1:00 Registration, Coffee & Tea with expert and in-depth 1:30 Opening Remarks from the Facilitator 1:30 Opening Remarks from the Facilitator information This session covers a full spectrum of ways Data center virtualization technologies offer that energy efficiency can be improved in the data center. The workshop will start with a many cost benefits and financial savings. Virtualization and cloud computing are at the I nteract with peers who are data and energy overview that will address center of most green IT efforts and this session facing similar challenges specific technology changes that can be made will provide specific analysis on the financial including both hardware and software. The comprehensive list of discussion topics to be benefits of virtualization in the data center. Some of the questions that will be answered V alidate your ideas for addressed in this session include:: and information presented will include: improving existing practices • How to determine exactly how much • What is the total cost of ownership for energy your data center is consuming • Energy efficient design virtual servers? • Understanding the return on investment E xtract ideas and • Cooling options • IT person-hour savings information that isn’t readily • Electrical options • Increasing revenue opportunities with available elsewhere • Retrofitting virtualization techniques Refreshment Break From 3:20-3:40 4:30 Workshop Concludes Refreshment Break From 3:20-3:40 4:30 Workshop Concludes c 6 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  7. 7. ConferenCe aGenDa WeDnesDay, June 16, 2010 8:30 Registration, Continental Breakfast 11:45 GO GREEN: 10 FOR 7 DEMONSTRATION SERIES 9:00 Opening Remarks From the Chair From the moment that an organization makes the decision to green their data center they are faced with 9:15 Green Data Centers: Emerging Trends & Developments a dizzying array of available pathways that they may A continued difficult economic environment is forcing companies follow, options they may consider and products from to switch to, or seriously consider switching to, green data which they might choose. What is the first step in centers. Energy consumption is now a corporate responsibility the selection process? Or, what is the next step that and issues surrounding the data center are becoming a primary an organization might consider? This 75 minute ses- concern in efforts to reduce overall energy consumption. sion; Go Green: 10 for 7 is included to assist industry Because cloud computing, virtualization and other power decision makers in that first, or next, step. Based on management techniques that enhance energy efficiency are industry research we have assembled 10 different experts who will of vital importance, the move towards these types of energy provide a time efficient (just seven minutes each) option that you management represent one of the trends in the greening of the may want to consider. Each one of our hand-selected experts will data center. What are the emerging developments that can assist be available following the session and throughout the rest of the corporations in proactively working towards a greener future? conference for you to meet with, ask questions, and seek guidance. This session will address, among other things: 1:00 Luncheon for Speakers, Sponsors & Delegates • Do companies have the time & resources necessary to promote a green agenda? • Physical infrastructure & computing afternoon Concurrent sessions: • Industry standards for green data centers Choose track “a” or “B” • Developments in cloud computing & virtualization -A- • Where have we seen the most progress 2:00 Organizations, Associations & Government Agencies – Panel 10:15: What does going green Really Mean? Discussion What does going green in the data center mean? How much does This session is designed to familiarize professionals who will take the it cost? Where do you start your greening process? The core of reins when greening a data center on where to look for assistance any green data center strategy is to maximize current facility, infra- and where to find answers and important information such as: structure and IT investments and couple them with energy conser- • The Department of Energy, • USGBC vation plans and policies. What is the trajectory of the future for Energy Star • 80plus data centers and how to best “green” them? This session will lay • The Green Grid • Uptime Institute out some general aspects of green data strategies such as: • IEEE • State agencies • Driving forces towards greening the data center • Basic benefits & trade-offs -B- • Green technologies and processes to consider 2:00 Life Beyond Consolidation: Enabling a Green, Efficient Virtual • How organizations can navigate the changing technology landscape data Center • How long does it take? There is no such thing as an data recession! • Management’s role Virtualization is as an effective tool for consolidating underutilized 10:45 Morning Refreshments & Networking Opportunity IT resources (servers and storage) to achieve efficiencies and sav- ings. However, there is another form of efficiency that is boosting 11:00 Energy First, Last & All the Stages in Between productivity, improving quality service while reducing data center Anyone could argue that green data centers are really all about im- footprint (power, cooling, floor-space) and management costs. The proving energy efficiency. And when we discuss energy efficiency next wave of virtualization including supporting public and private and improvements in the data center, we hear terms like: Co- clouds evolves from a consolidation focus to a broader agility, generation, UPS, power distribution, computing architecture, rack transparency and management enablement model. Consequently level monitoring and, perhaps the more familiar: hardware and the current focus of green IT will also expand from energy avoid- software selection, cooling, airflow and server efficiency. The reality ance to energy efficiency, that is doing more work, moving and is, for everyone involved in the decision making process beyond storing more information in a denser footprint, at a lower cost the IT professional, some critical areas that need to be addressed while boosting quality of service. when greening a data center are unfamiliar and technical. This ses- • Closing the green gap, life beyond carbon footprints sion will highlight the foundational components that are addressed • Shifting from energy avoidance to energy efficiency when improving energy efficiency in a data center. These include: • Performance and productivity, the other forms of efficiency • Efficiency metrics: (PUE, Power Usage Effectiveness, DCiE: Data- center Infrastructure Efficiency) - The Green Grid • Leveraging virtualization for enabling agility and flexibility • The factors that impact efficiency including: voltage, redundancy, • How to avoid performance of QoS problems with virtualization power requirements, cooling, Cooling Airflow • Current and emerging metrics for gauging efficiency • What are considered best practices and what are the realities • How to enable a Green, Efficient and Virtual Data Center • Implementation issues 7 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  8. 8. ConferenCe aGenDa WeDnesDay, June 16, 2010 (Continued) -A- -B- 2:45 Mathematical Modeling to Create Cost Savings While Meeting 3:45 The Coming Impact of Carbon Regulation on Data Centers Design & Operations Challenges within the Data Center There is a significant amount of confusion and misinformation in the • Modeling energy usage through a virtual facility data center industry about the coming impact of carbon reduc- • Predict environmental conditions that drive power consumption tion and climate change-related legislation. The most common and hot spots misconception is that data centers will be largely immune from • Understand the fundamental conditions for high efficiency and carbon regulations because legislation like Waxman-Markey does full operational integrity and how industry best practices can fall not specifically address data centers. In reality, carbon reduction short and climate change legislation will have a profound impact on data centers, dramatically affecting issues such as energy costs, data center •Case study example site selection, facility operations, and more. However, companies with -B- effective green data center strategies that anticipate the impact of regulation will be well positioned to mitigate the disruptive impact of 2:45 Infrastructure & Communications: Getting Out From Under this legislation. This presentation will provide an overview of the pro- Cramped, Dark and Confusing posed legislation and its impact on enterprise data centers, as well as In information technology and on the Internet, infrastructure is provide practical advice about how to begin preparing for these. the physical hardware used to interconnect computers and users. Infrastructure includes transmission, media, and includes telephone -A- lines and cable. The communications process includes communica- 4:30 Initiating & Following Through on a Disaster Recovery Plan tions capabilities into software-enabled business procedures, ap- Disasters come in many forms and disasters can be, well disasters. plications and technologies. This involves communication between They can be natural occurrences such as floods, earthquakes, snow applications and between applications and humans. Greening the storms or they can be random events such as fires, power outages data center infrastructure involves addressing temperature, power and surges, hardware failures and software/firmware errors as well and fire protection, greening data center communication involves as human caused events. There are ways to increase protection and optimizing communication processes. This session will cover: reduce operational costs surrounding security issues. The keys to • Application delivery devices disaster recovery and data protection planning include determining: • Network integration • What you need to protect? • Space and planning: Both current needs and future growth • How quickly you need to recover lost or damaged files? • Budget impacts of upgrades • What level of risk you are willing to take? 3:30 Afternoon Refreshments & Networking Opportunity • Should mission critical data be stored off site? -A- -B- 3:45 Hackers, Attackers & Cyber Security: Data Priorities & 4:30 Green Storage & Backup: How Can this Goal Be Reached? Information Assurance in Green Data Center Planning Are there strategies that can be implemented to create green stor- Yes, there are ways to increase protection and reduce operational age & back up? The lack of proper backup and storage creates a costs where security issues are concerned. One way to achieve huge vulnerability for any company; however, the cost and upkeep of this is to consider data priorities and information assurance at the backup and storage can easily exceed its actual usefulness. Adopting very beginning of your green planning process. A well thought-out green storage practices is all about trying to save storage operation defense strategy includes multiple layers of security and different costs while also making a positive impact on the environment. Some overlapping technologies. This session will address: of the issues that will be addressed in this session include: • Physical security and environment controls • Tiered storage • Application protections and controls • Thin provisioning • Power supply UPS • Data deduplication technology • Backup systems • Storage utilization 5:15 Day One Concludes 5:15-6:15 Networking Cocktail Reception 5:15-6:15 Networking Cocktail Reception 8 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  9. 9. ConferenCe aGenDa ThursDay, June 17, 2010 8:30 Continental Breakfast, Coffee & Tea -B- 9:00 Chairperson’s Recap and Introduction to Day Two 11:00 gRC and green data Centers 9:15 The Business Case for Sustainability: Making a Compelling A good GRC program for a data center can assist in dealing with Value Proposition for Change increasing energy costs, unpredictable energy capacity, environment Despite the urgency of global ecological issues such as the climate regulations and corporate social responsibility. It might define crisis, water scarcity, and increasing regulatory pressure on waste, a governance process by which usage and emissions standards without a clear, compelling business rationale for sustainability, firms would be set. This session will focus on the up and coming area of remain limited in their options and risk missing out on important IT GRC and how it relates to the data center and what solutions it strategic financial opportunities. can provide. The Business Case for Sustainability presents a systematic survey -A- of the strategic opportunity created by integrating real sustain- ability measures into the design and operation of data centers and 11:45 Fundamental Technology Changes in the Data Center: Why other key facilities. Key drivers include: Traditional Processes Will Fail to Take Advantage • Cost savings (and not just energy: you might be surprised by “the Fundamental technologies in CPUs, networking and virtualization big overlooked opportunities” in cost savings) have the capability to transform the components used in data cen- • Risk management - the strategic approach to using regulation to ters. I/O has long been the ugly stepchild -- difficult to configure, your competitive advantage architect and deploy, but new technologies offer the chance to • Capturing incentives - in addition to federal, state and local tax catch up. The companies with the most institutionalized processes benefits, other often-overlooked benefits with real value for evaluation, procurement, architecture and operations are prob- ably in THE WORST position to take advantage of these changes. • Brand Strategy - intangible and sometimes hard to quantify, we This session will discuss changes in I/O that can facilitate new data examine the benefits both in external PR and market positioning, center architectures and address the issues that prevent compa- as well as the internal benefits of attracting, retaining and moti- vating key personnel in a fiercely competitive talent market nies from taking best advantage of the core technology changes currently available. • Public relations value • Lowering carbon footprint – carbon credits -B- • Combating rising energy costs 11:45 What Can be Outsourced? What Should be Outsourced: • Understanding exactly what the hard dollar return on your Pros, Cons & Pitfalls investment will be • Gaining extra capacity They are good questions: What can be outsourced and what • Securing Federal & State funding should be outsourced? Are your backups backing up? Should you be looking at other options available? What should you look at 10:00 Virtualization: A Path to Utilizing Less Energy when making the decision to outsource and what tips and recom- This session will provide an overview of virtualization of the data mendations are there for any company that is considering out- center and will address what can drive the need for data center sourcing server backup? This session will address ways to match virtualization and what impact will it have on your energy usage? your sourcing decision with your business requirements such as: Included is a detailing of the benefits of virtualization. When to • Cost decisions & cost savings consider it and how to determine which applications you want to • Limitations & risks virtualize. Also addressed: • Key contract clauses • Cost containment through virtualization, is it just hype? • Protecting & recovering data in a virtualized environment • Integrating virtualization into existing networks 12:30 Luncheon for Speakers, Sponsors & Delegates 10:45 Morning Refreshments & Networking Opportunity 1:30 Developing and Outfitting a Master Plan for a Green Data Center Concurrent sessions: Choose track “a” or “B” Space, facilities, infrastructure, hardware, servers, capacity and requirements all are key issues that need to be addressed when a -A- company defines their data center strategy. How are you going to 11:00 Strategies for Energy Efficient IT: A Business Imperative tie your data center’s capacity with your company’s growth trajec- This session will provide a utility perspective of the challenges of tory? And how can you minimize capacity without compromising data center and information technology growth rates in California performance. This session will cover creating a master plan and and the country, which in a variety of ways can be considered unsus- creating a pathway for implementation of that master plan. Topics tainable. The explosive growth of IT in all areas of business is forcing include: companies to address data center capacity issues and operational • Defining overall needs and power demands cost growth like never before. The IT industry, in partnership with • Current technology and anticipated future technology leading utilities, now offers solutions that meet business needs while • Energy philosophy capturing significant energy efficiency gains, often with very attractive • Consolidation and decentralization financial returns. Learn about these opportunities, how to plan an IT efficiency strategy at your firm, and why your focus on these issues • Emergency operations and risk needs can be of crucial importance to future success. • Costs and summary 9 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  10. 10. ConferenCe aGenDa ThursDay, June 17, 2010 (Continued) 2:15 From Creation to Deletion: Data Center Life Cycle 3:15 Green Retrofitting That Can Improve Capacity & Efficiency in Management Your Data Center Information life cycle management is the complete approach to Before investing in capital improvement, it makes perfect sense to managing the flow of data from its creation until the time that determine if you are achieving maximum capacity and efficiency it is deleted. In this difficult environment, addressing life cycle with your existing equipment. While retrofits can be difficult and management has increased in importance. Additionally, and in part challenging to manage. Understanding the pitfalls and road blocks due to increased legislation, data management is front and center may ease some of the frustrations that can be encountered. This when it comes to how companies must deal with their data. This session will detail steps to retrofitting a data center. session will explore the basic questions that managers need to 4:00 Cloud Computing & On-Demand IT answer in their quest for improved life cycle management such as: Cloud computing isn’t a product, but rather it is a transformation • How valuable is your data? of IT from a product based operation to a service based economy • How capable is your storage strategy? driven by both cultural and technological conditions. As far as green • How expensive is your storage? data center technology is concerned, cloud computing is important • How can you best address business continuity and regulatory because it sets in place the foundation on which priorities can be compliance? established. In a nutshell, cloud computing is computing as a utility. • Cost and capabilities of storage tiers: Capital outlay, training, etc. We are in a transitional period and transitional periods represent opportunities. This session will explore the transitional period in and which we find ourselves in how to navigate it to our best advantage. 3:00 Afternoon Refreshments & Networking Opportunity 4:45 Conference Concludes A Sample of the Companies that Attended Our Last Green Data Center Conference Accenture Critical Systems Lockheed Martin Rancho Santa Fe Technology Adaptec D&S Associates Lucent Saunders Construction Advanced Data Centers Data Specialties Mayo Clinic SDSC Adirondak Medical Center Dell Mazzetti Nash Sentilla Lipsey Burch Alcatel Digital Realty Trust Skanska USA Buildings Inc. M.C. Dean Alpha Energy Dynamic Commissioning SNIA Consultants MegaWatt Consulting Applied Molecular Evolution SourceCorp Professional Ecos Consultants Mission Critical Facilities Services Bank of Canada Egis Real Estate Services MIT Southland Industries Brightworks Sustainability Advisors Eli Lilly NEIC America Sparling California Energy FM Solutions Netscout Systems Stantec Commission Future Facilities New York Power Authority Storage IO Canopy Properties Glacial Energy NV Energy Telcordia Technologies Carfax, Inc. Government of Ontario Oracle Telos Group, The C&S Engineers Green Data Solutions PECI Vanderweil Engineers CGG Veritas Grove Associates Platte River Power Authority Wake Forest Univeristy Clark Construction Honeywell Ltd Qualcomm Xiotech Clark Energy Group IBM Quality Service Solutions XL Construction Concordia University Lee Technologies Rackwise USAA 10 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  11. 11. demogrAphIc InformAtIon representative companies at Gsmi Green Building events LeveL of Attendee: revenue: 10% 10% 20% 26% 20% 30% 5% 40% 39% 9% 15% 10% 15% Industry: 15% 11% 25% 4% 7% 21% 7% 11% tItLes: 7% 16% 13% 14% 11 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  12. 12. What is 10 For 7? The Green Data Center Conference includes our signature 10 for 7 showcase. This unique feature is an invaluable component of the conference giving data center executives some much needed exposure to specific products and services that are available to decision makers looking to implement cost and energy savings solutions into their data centers. 10 for 7 offers them information and you opportunity. 10 for 7 is a new innovative showcase where 10 hand-picked sellers present for 7 minutes each, their latest products and innovations to interested buyers who are eager to learn about best options available in the market. VALUE OF GSMI’s FACE-TO-FACE EVENTS GSMI events are an essential component to a cost- effective and successful marketing strategy! Leading industry research supports this fact. • The most effective lead generation vehicles include in- person events, industry specific magazines, and online marketing. • 63% indicated in-person events are considered the best tactic to generate qualified leads. • Exhibitions continue to attract a high quality audience before, during and after national recessions. • Exhibitions also continue to attract first‐time attendees during recessionary periods.* 12 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  13. 13. MeDia ParTners What did attendees say about our previous Green Data Center Conference. “Very clear content and very practical guidance” - VP, Honeywell “Great resource, wealth of knowledge” - Director, egis Real Estate Services “Very informative, thought provoking” - Director, Platte River Power Authority Green DaTa CenTer ConferenCe: February 2-4, 2009 – San Diego 13 | Presented by | RegisteR today! 888.409.4418 www.greendatacenterconference.com or www.gsmiweb.com
  14. 14. Registration: green data Center Conference June 15 -17, 2010 • San Diego Supercomputer Center at UCSD • San Diego, CA TUITION TABLE: 4/16/10 05/07/10 REGULAR gsMi oFFeRs 6 Ways to RegisteR COMMERCIAL tel: 888.409.4418, ex: 1 Mail: 1501 India St. email: Byron@gsmiweb.com Monday - Friday 8:00 a.m. - Suite 103-60 Please include your name, Conference only q $795 q $995 q $1195 6:00 p.m. US Pacific Time San Diego, CA 92101 telephone number. 1 workshop N/A N/A q $295 Fax: 619.923.3542 scan: Completed registration World Wide Web: 2 workshops N/A N/A q $495 24 Hours a Day forms can be emailed to: www.gsmiweb.com Byron@gsmiweb.com Conference + 1 Workshop q $1090 q $1290 q $1490 Please fill in the following information and fax back to: (619) 923-3542 Conference + 2 Workshops q $1290 q $1490 q $1690 Please submit one form for each delegate attending. GOVERNMENT NON-PROFIT Name: Conference only q $695 q $895 q $995 1 workshop N/A N/A q $295 title: 2 workshops N/A N/A q $495 Department: Conference + 1 Workshop q $990 q $1190 q $1290 Company: Conference + 2 Workshops q $1190 q $1390 q $1490 Mailing address: City: state: Zip/Post Code: Country: Global Strategic Management Institute is registered with the National Association of State Boards of Accountancy Telephone: Fax: (NASBA), as a sponsor of continuing professional edu- cation on the National Registry of CPE Sponsors. State email: boards of accountancy have final authority on the accep- tance of individual courses for CPE credit. Complaints regarding registered Will you be attending any pre-summit workshops? sponsors may be addressed to the National Registry of CPE Sponsors, 150 q yes qNo Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. If so, which workshops? Web site: www.nasba.org qa qB qC qd Payment Method: Credit Card: q Amex q Visa q MasterCard q Check ADMINISTRATIVE NOTE: Credit Card Number: Four weeks or more prior to the event: Full refund or Full Credit Voucher Name on Card: For cancellations Four weeks or less prior to the event: No Refund; a Expiration Date: received in writing Credit Voucher minus the $300 cancellation fee If you do not cancel your registration by the day of Do you have any dietary restrictions (e.g. kosher, vegetarian)? q yes q No the event you will be charged your full registration fee If so, please specify: Credit vouchers may be applied toward any future GSMI event within one Do you require any accommodations that require special attention? q yes q No calendar year of the date of the cancellation. If GSMI decides to cancel any part of this event, the Company is not responsible for covering air- If so, please specify: fare, hotel or any other costs. Speakers, agenda, networking and recre- (e.g. wheel-chair access) ational events are subject to change without notice. For more information regarding refunds please contact the customer service department at: How did you hear about this event? 888.409.4418, ex. 1 VENUE: SUGGESTED ACCOMODATIONS: the green data Center Conference Estancia La Jolla Hotel & Spa SUBSTITUTION POLICY: will be hosted at the San Diego 9700 N. Torrey Pines Road, La Jolla, California 92037 Substitutions may be made up to the day of the event Supercomputing Center @ UCSD. 858-550-1000 Reservations 1-877-437-8262 University of California, San Diego reservations@estancialajolla.com San Diego Supercomputer Center, PAYMENT POLICY: MC 0505 A limited block of rooms has been reserved at the Estancia Payments can be made by American express, Visa, MasterCard, Company 10100 Hopkins Drive La Jolla Hotel & Spa. To take advantage of the discounted rate Check (USD checks must be drawn on a US bank), or by wire transfer. La Jolla, CA 92093-0505 of $169, please call and be sure to tell them you are attending If registering 2 weeks or less prior to the start of the Conference, you must Website: www.sdsc.edu the green data Center Conference. submit your credit card information as a form of payment. If registering more than 2 weeks prior to the start of the Summit and payment is not received at the time of registration, a credit card hold will be required to ExHIBITION AND SPONSORSHIP INFORMATION: maintain your registration status. If payment is not received 2 business days To learn more about exhibiting at this years green data Center Conference, please contact prior to the conference date, the respective credit card will be utilized as Byron Mignanelli at 888.409.4418 or e-mail him at Byron@gsmiweb.com. the form of payment. Please make all checks payable to Global Strategic Management Institute. In the memo area of the check please write the A limited number of table-top and booth exhibits will be open during the course of the event. Sponsors/Exhibitors name(s) of the green data Center Conference registrants(s). will have the opportunity to promote products and services of special interest to conference attendees.

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