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WIFI SSID:Spark+AISummit | Password: UnifiedDataAnalytics
Peter Webb GlaxoSmithKline
Commercial Analytics at
Scale in Pharma: From
Hackathon to MVP with
Azure Databricks
#UnifiedDa...
Introduction
• GSK are a science-led global healthcare company. Our
purpose is to help people do more, feel better, live
l...
Initial Concept
4
Cx board
conversation
Hackathon idea
Senior leadership
support from both
business & tech
Business
challe...
Hackathon prep
5
Business
challenges - Clear
aims
Local business and
tech teams engaged
Data prep - File per
business chal...
Hackathon prep
• Mixed teams
– What – Business owners
– How – Data scientists
– Why – FLP (graduates) trained in Product c...
Hackathon Tech
7
Azure Data
Lake
Data
Sources
Azure
Databricks
PowerBIAzure Blob
File per
challenge
Hackathon Event
• Mixed teams
• Read backs at lunch and end of
day
• No Powerpoint
• Senior leadership support &
attendanc...
Road to MVP
• Focus on thread e2e
• Business involvement with agreed aims
• Three 2 week Sprints
• Data ingestion – limite...
MVP Tech
10
Azure Data
Lake
Data
Sources
Azure
Databricks
PowerBIAzure Data
Factory
Raw
Foundation
Enriched
Scaling
• Building on single e2e thread
• Data ingestion – increase date range, volume,
sets
• Automation of pipeline
• Mo...
Summary
• Business engagement
• Buy in at all levels
• Ruthless focus on single e2e thread
• Code discipline
• Art of poss...
DON’T FORGET TO RATE
AND REVIEW THE SESSIONS
SEARCH SPARK + AI SUMMIT
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Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 1 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 2 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 3 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 4 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 5 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 6 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 7 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 8 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 9 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 10 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 11 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 12 Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks Slide 13
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Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks

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GSK are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.

We have three global businesses that discover, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

In this talk i will share our experience in the Pharmaceutical business delivering commercial analytics going from hackathon to MVP.

From the initial ideas and business discussions through delivery of a hackathon as an accelerator, on to building an MVP. Using the Azure cloud platform and Databricks to rapidly ingest data and prototype.

I will touch on the challenges, opportunities and learning points of the process we went through to deliver commercial analytics at scale in Pharma.

Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks

  1. 1. WIFI SSID:Spark+AISummit | Password: UnifiedDataAnalytics
  2. 2. Peter Webb GlaxoSmithKline Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks #UnifiedDataAnalytics #SparkAISummit
  3. 3. Introduction • GSK are a science-led global healthcare company. Our purpose is to help people do more, feel better, live longer • 3 global businesses – Pharmaceutical medicines, vaccines and consumer healthcare products. • Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies 3#UnifiedDataAnalytics #SparkAISummit
  4. 4. Initial Concept 4 Cx board conversation Hackathon idea Senior leadership support from both business & tech Business challenge development
  5. 5. Hackathon prep 5 Business challenges - Clear aims Local business and tech teams engaged Data prep - File per business challenge Demonstrate art of possible
  6. 6. Hackathon prep • Mixed teams – What – Business owners – How – Data scientists – Why – FLP (graduates) trained in Product concept • Strategic business partners 6
  7. 7. Hackathon Tech 7 Azure Data Lake Data Sources Azure Databricks PowerBIAzure Blob File per challenge
  8. 8. Hackathon Event • Mixed teams • Read backs at lunch and end of day • No Powerpoint • Senior leadership support & attendance • Follow up agreed in advance • Enthusiasm • More data…….. • Prep teams more in advance • Art of possible – – Base working solution – Business teams – Thunder Shiviah Databricks for his use of a Facebook Algorithm 8 Out of 4 business challenges 2 accepted On the day Learning points
  9. 9. Road to MVP • Focus on thread e2e • Business involvement with agreed aims • Three 2 week Sprints • Data ingestion – limited sets • …..yet still code with future in mind 9
  10. 10. MVP Tech 10 Azure Data Lake Data Sources Azure Databricks PowerBIAzure Data Factory Raw Foundation Enriched
  11. 11. Scaling • Building on single e2e thread • Data ingestion – increase date range, volume, sets • Automation of pipeline • Model complexity • Outcomes focused backlog 11
  12. 12. Summary • Business engagement • Buy in at all levels • Ruthless focus on single e2e thread • Code discipline • Art of possible 12
  13. 13. DON’T FORGET TO RATE AND REVIEW THE SESSIONS SEARCH SPARK + AI SUMMIT
  • tushar_kale

    Nov. 10, 2019

GSK are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have three global businesses that discover, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. In this talk i will share our experience in the Pharmaceutical business delivering commercial analytics going from hackathon to MVP. From the initial ideas and business discussions through delivery of a hackathon as an accelerator, on to building an MVP. Using the Azure cloud platform and Databricks to rapidly ingest data and prototype. I will touch on the challenges, opportunities and learning points of the process we went through to deliver commercial analytics at scale in Pharma.

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