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Management der Digital Business Transformation, CO-REACH 2014

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Slides des Vortrags "Management der Digital Business Transformation" auf der CO-REACH 2014 in Nürnberg @BVDW Community-Area.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Management der Digital Business Transformation, CO-REACH 2014

  1. 1. DMK E-BUSINESS GMBH Folienmaster, Version 1.0
  2. 2. MANAGEMENT DER DIGITAL BUSINESS TRANSFORMATION
  3. 3. Quelle: http://photoblog.nbcnews.com/_news/2013/03/14/17312316-witnessing-papal-history-changes-with-digital-age?lite DIE DIGITALISIERUNG VERÄNDERT MENSCHEN UND MÄRKTE: 2005.
  4. 4. Quelle: http://photoblog.nbcnews.com/_news/2013/03/14/17312316-witnessing-papal-history-changes-with-digital-age?lite DIE DIGITALISIERUNG VERÄNDERT MENSCHEN UND MÄRKTE: 2013.
  5. 5. TECHNOLOGIEN & ANWENDUNGEN VERÄNDERN SICH RASANT. Quelle: HTTP://BLOG.MATRIX42.COM; BVDW / FG MOBILE
  6. 6. Quelle: http://media2.giga.de/2012/08/SBAhn_Smartphones.jpg WILLKOMMEN IM „POST-PC“-ZEITALTER.
  7. 7. IN DER AUGMENTED REALITY. Quelle: http://blog.btrax.com/en/2014/01/19/top-user-experience-trends-in-2014/
  8. 8. Quelle: http://blog.btrax.com/en/2014/01/19/top-user-experience-trends-in-2014/ IN DER WELT VON SMART WATCHES...
  9. 9. UND WEARABLES. Quelle: HTTP://BLOG.MATRIX42.COM; BVDW / FG MOBILE Quelle: http://blogs.forrester.com/f/b/users/JGOWNDER/connected_law_enforcement.png bzw. http://www.motorolasolutions.com/promo/ publicsafety/connected-law-enforcement-officer.html
  10. 10. IM ZEITALTER VON CONNTECTED SMART DEVICES... Quelle: http://blog.btrax.com/en/2014/01/19/top-user-experience-trends-in-2014/
  11. 11. ...UND DES DIGITAL VERNETZTEN KONSUMENTEN. Quelle: http://www.wiwo.de/images/09_tec_ecomm_01-jpg/6247646/3-format20.jpg
  12. 12. UND WAS HAT DAS ALLES MIT DIALOGMARKETING ZU TUN... ?
  13. 13. ONE-TO-MANY WAR GESTERN... Quelle: http://www.facebook-download.com/umbraco/ImageGen.ashx?image=/media/92011/ connected_article.png&width=633&compression=100&altImage=/img/alt_image.png&constrain=1&align=center&valign=top
  14. 14. MULTIDEVICE UND SECOND SCREEN... Quelle: http://static.startwerk.ch/1402583243/layzapp-the-loudest-fans.jpg
  15. 15. ...SOWIE KONSUMENTENNETZWERKE SIND DAS HEUTE. Quelle: http://www.bildspielt.de/bilder/2011/11/facebook.jpg
  16. 16. „STATE-OF-THE-ART“ IM DIALOGMARKETING CROSSMEDIA & SOCIAL MEDIA INTEGRATION PERSONALISIERUNG ALLER KOMMUNIKATIONSMITTEL PREDICTIVE BEHAVIOURAL TARGETING CROSS-, UP- ODER SMARTSELLING ALS ERGEBNIS DER ON-SITE BEHAVIOUR RETARGETING DATENAGGREGATION & INTERESSEN-TRACKING
  17. 17. EIN PERSPEKTIVWECHSEL...
  18. 18. „DOING THINGS RIGHT“ VS. „DOING THE RIGHT THINGS“. Quelle: http://www.baupraxis-blog.de/wp-content/uploads/2014/02/Effizienz-Effektivitaet.jpg
  19. 19. DIGITALE TRANSFORMATION ALS INNOVATIONSAUFGABE ROUTINE- PROZESSE INNOVATIONS- PROZESSE DIGITALE TRANSFORMATION
  20. 20. DIGITALE TRANSFORMATION ALS INNOVATIONSAUFGABE KONTINUIERLICHE OPTIMIERUNG „DOING THINGS RIGHT“ (EFFIZIENZ) VOLLKOMMEN NEUE PRODUKTE & SERVICES „DOINT THE RIGHT THINGS“ (EFFEKTIVITÄT) INKREMENTELLE INNOVATION RADIKALE INNOVATION DIGITALE TRANSFORMATION
  21. 21. REICHWEITE DER DIGITALEN TRANSFORMATION PROZESSE PRODUKTE SERVICES GESCHÄFTS- MODELLE „DIGITAL TRANSFORMATION IS THE JOURNEY FROM WHERE A COMPANY IS, TO WHERE IT ASPIRES TO BE DIGITALLY.“ (ASHLEY FRIEDLEIN, CEO ECONSULTANCY).
  22. 22. DIGITAL TRANSFORMATION WERKZEUGE SERVICE DESIGN / DESIGN THINKING
  23. 23. SERVICE DESIGN ALS WERKZEUG ZUR DIGITAL TRANSFORMATION SERVICE DESIGN GRUNDLAGEN §  Design verstanden nicht (nur) als grafische Gestaltung, sondern als Gestaltung von Servicesystemen und -prozessen §  Gestaltung der Funktionalität und Form von Dienstleistungen aus der Perspektive des Kunden §  Sicht des Kunden: nützliche, nutzbare und begehrenswerte Services §  Sicht des Anbieters: effektive, effiziente und neuartige Services Quelle: Mager/Gais (2009, S. 42)
  24. 24. SERVICE DESIGN ALS WERKZEUG ZUR DIGITAL TRANSFORMATION Interface Design Experience Design Service Design
  25. 25. Quelle: http://thinking.designismakingsense.de/service-design/servicedesign/prozess SERVICE DESIGN ALS WERKZEUG ZUR DIGITAL TRANSFORMATION
  26. 26. REAL USER-BEHAVIOUR VS. PREDICTIVE BEHAVIOURAL TARGETING Quelle: http://startupnook.com/wp-content/uploads/2012/09/get_out_of_the_building.jpg
  27. 27. QUALITATIVE (TIEFEN-)INTERVIEWS VS. QUANTITATIVE DATENBERGE Quelle: http://www.emmajefferies.com/wp-content/uploads/2012/08/Interview_to_Design_Transitions-1.jpg
  28. 28. PERSONAS & EMPATHY MAPS VS. MECHANISCHE PERSONALISIERUNG Quelle: http://snooksters.com/wp-content/uploads/P1070839.jpg
  29. 29. GANZHEITLICHER BLICK VS. KANALEFFIZIENZ Quelle: http://www.servicedesignplatform.com/wp-content/uploads/2014/03/business-origami.jpg
  30. 30. REDESIGN VS. RETARGETING Quelle: http://www.servicedesignplatform.com/wp-content/uploads/2014/03/business-origami.jpg
  31. 31. SERVICE DESIGN ALS INNOVATIONSMETHODE THIS IS SERVICE DESIGN THINKING. ISBN: 978-90-6369-256-8 Autoren: Marc Stickdorn, Jakob Schneider Format: Hardcover, Paperback, E-Book Seiten: 376
  32. 32. WILLKOMMEN IN UNSERER WELT.
  33. 33. WIR SIND IHR PARTNER FÜR DAS DIGITALE ZEITALTER. DMK E-BUSINESS GMBH §  Positionierung: Beratungs- und Softwarehaus für digitale Innovationen §  Standorte: Berlin, Chemnitz, Potsdam §  Mitarbeiter: 25 fest, 5 frei §  Felder: Strategie, Design, Technologie
  34. 34. PROZESS- INNOVATIONEN WIR ERMÖGLICHEN DURCH UNSERE ARBEIT DIGITALE INNOVATIONEN UND ERZEUGEN WERTE FÜR UNSERE KUNDEN. PRODUKT- & DIENSTLEISTUNGS- INNOVATIONEN GESCHÄFTSMODELL- INNOVATIONEN
  35. 35. MEINE KONTAKTDATEN. Dipl.-Kfm. Tim Neugebauer Mobil: 0177/4946559 E-Mail: tim.neugebauer@dmk-ebusiness.de XING: www.xing.com/profile/Tim_Neugebauer IN KÜRZE VERFÜGBAR: SERVICE DESIGN TOOLKIT INTERESSE? E-MAIL AN TIM.NEUGEBAUER@DMK-EBUSINESS.DE
  36. 36. DMK E-BUSINESS GMBH Folienmaster, Version 1.0 www.dmk-ebusiness.de = kontakt@dmk-ebusiness.de

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