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How to Run a Successful Instagram Contest

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Make sure you crush the Instagram contest you're planning by following these 5 useful tips. They'll help propel you to new heights.

Published in: Social Media, Marketing
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How to Run a Successful Instagram Contest

  1. 1. H O W T O R U N A S U C C E S S F U L I N S TA G R A M C O N T E S T
  2. 2. You’ve been navigating the ‘gram waves with some success. Time to reward your loyal followers while acquiring new ones. You read that right.
  3. 3. insta: @jcrew The biggest bang for your buck? Running an Instagram contest or give away.
  4. 4. Instagram contests can: • expand your reach • grow your audience • boost your conversions • build deeper connections Cha-ching! insta: @jbrandjeans
  5. 5. But you gotta apply that magic recipe.
  6. 6. Dash Hudson is the leading Instagram marketing platform, and a one-stop solution for brands. Collect & Create compelling images Publish native campaigns Analyze and measure ROI
  7. 7. When you do things right, the sky is the limit. Wait, scratch that, there actually is no limit.
  8. 8. insta: @mvb412 The following ingredients mixed together make for serious contest success. Take heed. insta: @dashhudson
  9. 9. # 1 Pick killer stuff. insta:@thefashioncuisine
  10. 10. # 1 The better the incentive, the higher your chances of breaking participation records. Go on and tug at your audience’s heartstrings. insta: @margaret__zhanginsta:@thefashioncuisine
  11. 11. # 2 Make it easy. insta: @pureheartss
  12. 12. Don’t make your followers jump through too many hoops, but the amount of effort they should put in to enter the contest needs to reflect the value of your prize. Remember: the harder it is to enter, the fewer entries you’ll get. # 2 insta: @bagatiba insta: @pureheartss
  13. 13. # 3 Select the right people to spread the word. insta: @madewell1937
  14. 14. Really crush the game by getting a small army of influencers to post about your contest. # 3 insta: @tuulavintageinsta: @madewell1937
  15. 15. # 4 Use your other channels. insta: @jbrandjeans
  16. 16. Be your own advertising vehicle by mentioning your contest across all your other social channels. Spread wide to go deep. # 4 insta: @rima_ramainsta: @jbrandjeansinsta: @jbrandjeans
  17. 17. # 5 insta: @rima_rama Be quick to close. insta: @ninasuess
  18. 18. How long you run the contest for is to your discretion, but keep with the momentum once it’s over and select your winner(s) within 48 hours, or all hell will break loose. Just kidding. Not really. # 5 insta: @ninasuess
  19. 19. insta: @oraclefoxblog Stay cool. You can do it.
  20. 20. Interested in deep Instagram insights? Come talk to our brand strategy team. www.dashhudson.com
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