1.
Decisions, not options. Daryl Koopersmith, WordPress Core Developer @darylkoop | darylkoop.com | hello@darylkoop.com

2.
“There is never a singleright solution. A K I N ’ S T W E L F T H L AW O F S PA C E C R A F T D E S I G N

3.
“There is never a singleright solution. There are alwaysmultiple wrong ones, though. A K I N ’ S T W E L F T H L AW O F S PA C E C R A F T D E S I G N

4.
Heuristics

5.
“I always saydon’t make plans,make options. — JENNIFER ANISTON

6.
“ ONLY INI always say ROMANTICdon’t make plans,make options. COMEDIES— JENNIFER ANISTON

7.
Decisions, not options.

8.
“Everything should be madeas simple as possible. OCCAM’S RAZOR

9.
“It can scarcely be denied that the supreme goalof all theory is to make the irreducible basicelements as simple and as few as possiblewithout having to surrender the adequaterepresentation of a single datum of experience. — ALBERT EINSTEIN

10.
“Everything should be madeas simple as possible,but no simpler. — ROGER SESSIONS

11.
SECURITY

12.
“If a plugin is insecure,it doesn’t matter whatit’s supposed to do. —MA R K JAQ U I T H

13.
READABILITYABSTRACTION

14.
“Sacrifice DRY for readability. CHANGESET 15795

15.
CONSIDER THE ECOSYSTEM

16.
UX

17.
Humanize your application.

18.
DESIGN FOR THEMAJORITY

19.
audienceknow your

20.
temptation

21.
≠ HIBERNATE

22.
“Premature optimizationis the root of all evil. — DONALD KNUTH

23.
the balancing act

24.
TECHNICALDEBT

25.
we are fallible

26.
“In the presence of good rationale,maintainers should be willing tochange their mind often. — H AV O C P E N N I N G T O N

27.
“Nothing is sacred.

28.
“Nothing is sacred exceptthat nothing is sacred.

29.
Step back.

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Think it through.

31.
Make good decisions.

32.
Make good decisions. Daryl Koopersmith, WordPress Core Developer @darylkoop | darylkoop.com | hello@darylkoop.com Icons from http://thenounproject.com/