Social Media Marketing @ PPM

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Executive Fire Briefing dengan topik "Play like a Pro with Social Media" di PPM pada tanggal 14 April 2011. Pembicara dan materi dari Bapak Edi Taslim.

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Social Media Marketing @ PPM

  1. 1. SOCIAL MEDIA FOR BUSINESS Edi Taslim Gathering Alumni PPM 13 April 2011Thursday, April 14, 2011
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  18. 18. HOW TO MAKE IT WORKS • Establish Goals • Meet the customer where they are • Listen the conversation • Choose the Social Channels wisely • Engage with the customer • Be Real • Dont Spam!Thursday, April 14, 2011
  19. 19. THE STRATEGY? •Social Presence •Social Sharing •Social Integration •Social PromotionThursday, April 14, 2011
  20. 20. SOCIAL PRESENCEThursday, April 14, 2011
  21. 21. SOCIAL SHARING The Like button shows friends who have interacted with the content and allows the user to connect to it, too.Thursday, April 14, 2011
  22. 22. SOCIAL INTEGRATION Kompas.com homepage, featuring Friends’ Activities & Recomendations to shows the most popular content on your networkThursday, April 14, 2011
  23. 23. SOCIAL INTEGRATION The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.Thursday, April 14, 2011
  24. 24. SOCIAL INTEGRATION http://developers.facebook.com/showcase/Thursday, April 14, 2011
  25. 25. SOCIAL PROMOTIONThursday, April 14, 2011
  26. 26. MEASURING THE ROI 1. The Bottom Line 2. Increased Analytics 3. Increased Traffic 4. More Relationship 5. Better Brand AwarenessThursday, April 14, 2011
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