Ball State Week One

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Ball State Week One

  1. 1. Today   Course Outline Sport Marketing   Icebreaker   Short(ish) lecture   Some examples   Homework! Icebreaker Sport Marketing Break into pairs and ‘interview’ your partner – where possible choose someone you have not met previously. You may take a few notes but try and speak from memory. Be prepared to give a detailed, two-minute overview of your partner. Items to INCLUDE:   Name   Nickname   Why do they have that nickname?   School/Job/Part time work etc   Why they are doing that course?   Goals for the next three years?   Sporting interests and/or achievements   Most embarrassing moment?   Any other information that may be of interest. Marketing ‘of’ Sport Marketing ‘of’ Sport The key organisation is a sport organisation seeking to:   Attract spectators   Attract membership   Attract participants   Sell television rights   Sell licensing rights   Sell sponsorship
  2. 2. Marketing ‘through’ Sport Marketing ‘through’ Sport Refers to the use of sport by organisations to The key organisation is a corporation (typically promote and advertise their products to a non-sport) that seeks to use sport as a means to: specific demographic.   Promote and advertise their products and services; “any strategy that aims to associate a product,   Entertain existing clients service, idea or company with the emotive   Network force of sport, sports association or sporting   Motivate and reward staff event in order to appeal to target markets in a   Attract advertisers to their programs (TV) way that traditional promotion cannot achieve” (Summers, 2003, p. 458) some examples of both...
  3. 3. Insert videos here Marketing Myopia For next week and onwards… Questions for discussion   Read marketing Myopia in full and answer What did you get out of reading this article? questions – be prepared to discuss at length!   Find some adverts both in hard copy and What was the result of the railroad industry not defining digital format that use sport to advertise or its industry correctly? advertise a sport. In Levitt's article what did the oil industry continue to do   Find a current ‘hot issue’ in sport marketing and what was its consequence? at the moment – clipping, article and tell us why it’s hot and why we should know about What lessons does the article give about SPORT? it!

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