Sport Marketing Icebreaker
Icebreaker Sport Marketing
Break into pairs and ‘interview’ your partner – where possible
choose someone you have not met previously. You may take a
few notes but try and speak from memory. Be prepared to give a
detailed, two-minute overview of your partner.
Items to INCLUDE:
Why do they have that nickname?
School/Job/Part time work etc
Why they are doing that course?
Goals for the next three years?
Sporting interests and/or achievements
Most embarrassing moment?
Any other information that may be of interest.
Marketing ‘of’ Sport Marketing ‘of’ Sport
The key organisation is a sport organisation
Sell television rights
Sell licensing rights
Marketing ‘through’ Sport Marketing ‘through’ Sport
Refers to the use of sport by organisations to The key organisation is a corporation (typically
promote and advertise their products to a non-sport) that seeks to use sport as a means to:
specific demographic. Promote and advertise their products and
“any strategy that aims to associate a product, Entertain existing clients
service, idea or company with the emotive Network
force of sport, sports association or sporting Motivate and reward staff
event in order to appeal to target markets in a Attract advertisers to their programs (TV)
way that traditional promotion cannot
achieve” (Summers, 2003, p. 458)
some examples of both...
Insert videos here
Marketing Myopia For next week and onwards…
Questions for discussion Read marketing Myopia in full and answer
What did you get out of reading this article? questions – be prepared to discuss at length!
Find some adverts both in hard copy and
What was the result of the railroad industry not defining
digital format that use sport to advertise or
its industry correctly?
advertise a sport.
In Levitt's article what did the oil industry continue to do Find a current ‘hot issue’ in sport marketing
and what was its consequence? at the moment – clipping, article and tell us
why it’s hot and why we should know about
What lessons does the article give about SPORT?