Wikimedia mobile trends

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An overview of trends in mobile readership and contributions to Wikipedia and other Wikimedia projects.

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Wikimedia mobile trends

  1. 1. Mobile trends Wikimedia Analytics Team Monthly Metrics Meeting 31 July 2014
  2. 2. Overview readership and contribution trends editor acquisition editor activation anonymous editing
  3. 3. desktop site mobile site app desktop tablet phone device class target site Terminology
  4. 4. Global contributions and readership
  5. 5. Contributions desktop → desktop site 3,000,000 2,000,000 1,000,000
  6. 6. phone → appContributions
  7. 7. tablet → desktop site Contributions tablet → mobile site phone → app phone → mobile site
  8. 8. Newly registered users mobile site
  9. 9. Editor activation https://meta.wikimedia.org/wiki/Research:Mobile_editor_engagement/Editor_activation EN
  10. 10. RU
  11. 11. FR
  12. 12. EN
  13. 13. Editor activation: tablets
  14. 14. Anonymous editors: tablets
  15. 15. Summary massive asymmetry between readership and contributions mobile is helping reach new markets editor acquisition and activation on upward trend tradeoff between editor activation and anon editing
  16. 16. Questions? Thanks to: Leila Zia, Oliver Keyes, Aaron Halfaker, Toby Negrin, Maryana Pinchuk, Dan Garry, Carolynne Schloeder

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