Lifespan Communication in CMC By Darryl Stott, Daniel Mawdsley, Daniel Ratzinger and  Ritesh Panchal.
A Definition <ul><li>The way in which communicative processes develop, are maintained, and change throughout the lifespan ...
Content <ul><li>CMC usage patterns across 4 groups: </li></ul><ul><ul><li>Young Children </li></ul></ul><ul><ul><li>Teenag...
Children and Computers <ul><li>Computers quickly becoming integral part of children’s lives </li></ul><ul><li>Surrounded b...
Computers and the Media <ul><li>Children immersed in interactive computing linked with children’s media </li></ul><ul><li>...
Child Development <ul><li>Computer use may aid cognitive development of logic, critical thinking and motor skills </li></u...
Social Interaction <ul><li>Increased computer use may reduce time spent interacting with other children </li></ul><ul><li>...
Demands of Society <ul><li>Expectation of computer literacy </li></ul><ul><li>BBC cite the rise of the ‘cyber-children’ </...
Peer Pressure <ul><li>Does peer pressure influence need to learn computing? </li></ul><ul><li>Children may feel left behin...
Exploiting the Market <ul><li>Software developed and marketed based on these child-computing myths </li></ul><ul><li>Socia...
Big Brother <ul><li>Common for parents to monitor their children’s online activity </li></ul><ul><li>Children may become a...
Community Safety <ul><li>Children making increased use of online community sites such as School Together Now </li></ul><ul...
Global Communication <ul><li>Expansion of communication infrastructure on a global scale </li></ul><ul><li>Children commun...
Global Inequality <ul><li>Not all children have access to CMC </li></ul><ul><li>Parts of the world are far behind in terms...
Gender Divide <ul><li>Is a gender divide present in the adoption of CMC? </li></ul><ul><li>Stereotypes suggest males are m...
Creating a Monster <ul><li>Can computer literacy be a bad thing? </li></ul><ul><li>Increased knowledge may inevitably lead...
Teenagers Ritesh Panchal
Lifespan Communication <ul><li>Different groups of people using the internet for different kinds of things. It will vary f...
<ul><li>50% of teens have their own webspace to post pictures/create blogs etc.. </li></ul><ul><li>Almost every teen now h...
<ul><li>They use the internet to socialise, rather than actually meeting up </li></ul><ul><li>Has become a part of their e...
Lifespan Communication in CMC Adults Daniel Ratzinger
Adults - Definition <ul><li>Define the group of adults </li></ul><ul><ul><li>Biological </li></ul></ul><ul><ul><li>Psychol...
Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-20...
Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-20...
Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-20...
Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-20...
Adults - Definition <ul><li>Very large group </li></ul><ul><li>High latitude between definitions </li></ul><ul><li>Lots of...
Adults – Use of CMC <ul><li>CMC experience can vary with </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Life stage <...
Adults - Overview <ul><li>We know how they use CMC now </li></ul><ul><li>But about how many people use it? </li></ul>
Adults – Internet Use Figure: World Internet Project (International Report 2009)
Adults - Social Networking <ul><li>Facebook </li></ul><ul><li>Adults are the fastest growing age group </li></ul><ul><li>3...
Adults - Social Networking <ul><li>LinkedIn </li></ul><ul><li>Average Age 41 </li></ul><ul><li>53%  Household Income  100K...
The Elderly Daniel Mawdsley
The Elderly Online <ul><li>Common Misconceptions about elderly using computers </li></ul><ul><li>The Digital Divide  </li>...
Common Misconceptions <ul><li>The elderly are computer illiterate </li></ul><ul><li>There are no websites to cater for eld...
The Digital Divide <ul><li>Takes away face-to-face relationships </li></ul><ul><li>Takes away telephone usage </li></ul><u...
The Digital Divide – Continued <ul><li>The Majority of people over the age of fifty-five in the United Kingdom have never ...
Why Should Elderly Use Computers? <ul><li>To enhance relationships with family, friends and meet new people. </li></ul><ul...
How Elderly Use Computers <ul><li>To stay in touch with family and friends </li></ul><ul><li>To research information that ...
How Elderly Use Computers - Continued <ul><li>Interact with social online elderly communities </li></ul><ul><li>There are ...
Age Concern <ul><li>Age Concern taking its own approach to promoting the web for the elderly </li></ul><ul><li>Age Concern...
Success Stories <ul><li>Saga </li></ul><ul><li>According to The Guardian (2004)  </li></ul><ul><li>Forrester's Consumer Te...
Issues That Arise When Elderly Use Computers <ul><li>Introduction to computers </li></ul><ul><li>Self experience – Learned...
Issues That Arise When Elderly Use Computers - Continued <ul><li>Limited knowledge of computer’s </li></ul><ul><li>Errors ...
Issues That Arise When Elderly Use Computers – Continued  <ul><li>Physical Limitations of the elderly user </li></ul><ul><...
Class Discussion Topics <ul><li>Can you understand why some elderly users resent the use of a computer? </li></ul><ul><li>...
Lifespan Communication in CMC Discussion Daniel Ratzinger
 
 
Information Sources (Children) <ul><li>E-Schools </li></ul><ul><li>Microsoft </li></ul><ul><li>BBC </li></ul><ul><li>Virgi...
References (Elderly) <ul><li>Age Concern (2007) ,  Silver Surfer Week  (Online) Available at:  http://www.ageconcern.org.u...
Upcoming SlideShare
Loading in …5
×

Lifespan Communication Presentation

2,829 views

Published on

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
2,829
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Lifespan Communication Presentation

    1. 1. Lifespan Communication in CMC By Darryl Stott, Daniel Mawdsley, Daniel Ratzinger and Ritesh Panchal.
    2. 2. A Definition <ul><li>The way in which communicative processes develop, are maintained, and change throughout the lifespan </li></ul><ul><li>Presentation focuses on Computer Mediated Communication (CMC) </li></ul>
    3. 3. Content <ul><li>CMC usage patterns across 4 groups: </li></ul><ul><ul><li>Young Children </li></ul></ul><ul><ul><li>Teenagers </li></ul></ul><ul><ul><li>Adults </li></ul></ul><ul><ul><li>Elderly </li></ul></ul>
    4. 4. Children and Computers <ul><li>Computers quickly becoming integral part of children’s lives </li></ul><ul><li>Surrounded by technology from birth </li></ul><ul><li>Raised to understand computers along side language and other skills </li></ul>
    5. 5. Computers and the Media <ul><li>Children immersed in interactive computing linked with children’s media </li></ul><ul><li>Online stories, music and games </li></ul><ul><li>Favourite television shows such as </li></ul><ul><li> CBBC, Bob the Builder, Lazytown etc </li></ul>
    6. 6. Child Development <ul><li>Computer use may aid cognitive development of logic, critical thinking and motor skills </li></ul><ul><li>May divert development from other areas? </li></ul><ul><li>Do children become smarter by using computers? </li></ul>
    7. 7. Social Interaction <ul><li>Increased computer use may reduce time spent interacting with other children </li></ul><ul><li>Different social etiquette and unwritten behaviours apply online </li></ul><ul><li>Do children become less socially aware because of computer use? </li></ul>
    8. 8. Demands of Society <ul><li>Expectation of computer literacy </li></ul><ul><li>BBC cite the rise of the ‘cyber-children’ </li></ul><ul><li>Demands of the current business climate </li></ul><ul><li>Do children need to be computer-literate within modern society? </li></ul>
    9. 9. Peer Pressure <ul><li>Does peer pressure influence need to learn computing? </li></ul><ul><li>Children may feel left behind by their friends </li></ul><ul><li>Desire to keep up with friends may drive development </li></ul>
    10. 10. Exploiting the Market <ul><li>Software developed and marketed based on these child-computing myths </li></ul><ul><li>Social networking sites require additional measures to prevent bullying and other problems </li></ul><ul><li>Parental control through use of activity monitoring software </li></ul>
    11. 11. Big Brother <ul><li>Common for parents to monitor their children’s online activity </li></ul><ul><li>Children may become aware of a lack of trust from parents </li></ul><ul><li>Does parental monitoring result in a child’s trust in society / others being reduced? </li></ul>
    12. 12. Community Safety <ul><li>Children making increased use of online community sites such as School Together Now </li></ul><ul><li>Importance of safety and personal security </li></ul><ul><li>Moderated sites exist to prohibit inappropriate content </li></ul>
    13. 13. Global Communication <ul><li>Expansion of communication infrastructure on a global scale </li></ul><ul><li>Children communicating across cultural and geographical boundaries </li></ul><ul><li>Does this improve a child’s development? </li></ul>
    14. 14. Global Inequality <ul><li>Not all children have access to CMC </li></ul><ul><li>Parts of the world are far behind in terms of technological development </li></ul><ul><li>Are those without access suffering a reduction in development as a result? </li></ul>
    15. 15. Gender Divide <ul><li>Is a gender divide present in the adoption of CMC? </li></ul><ul><li>Stereotypes suggest males are more technologically inclined </li></ul><ul><li>American Sociological Association claim this divide does not exist in children </li></ul><ul><li>Does one gender really adopt technology more quickly? </li></ul>
    16. 16. Creating a Monster <ul><li>Can computer literacy be a bad thing? </li></ul><ul><li>Increased knowledge may inevitably lead to increased computer misuse </li></ul><ul><li>Parents having to warn children about the consequences of hacking </li></ul><ul><li>Drives development of better security software </li></ul>
    17. 17. Teenagers Ritesh Panchal
    18. 18. Lifespan Communication <ul><li>Different groups of people using the internet for different kinds of things. It will vary from person to person. </li></ul><ul><li>Younger people will use the internet differently to older people </li></ul>
    19. 19. <ul><li>50% of teens have their own webspace to post pictures/create blogs etc.. </li></ul><ul><li>Almost every teen now has access to the Internet, either at home, school or mobile phone </li></ul>The most popular type of communication over the internet for teenagers is instant messaging (msn/facebook chat etc...)
    20. 20. <ul><li>They use the internet to socialise, rather than actually meeting up </li></ul><ul><li>Has become a part of their everyday life/routine </li></ul><ul><li>Use the Internet to download music/movies </li></ul><ul><li>Online gaming </li></ul>
    21. 21. Lifespan Communication in CMC Adults Daniel Ratzinger
    22. 22. Adults - Definition <ul><li>Define the group of adults </li></ul><ul><ul><li>Biological </li></ul></ul><ul><ul><li>Psychological </li></ul></ul><ul><ul><li>Law </li></ul></ul><ul><ul><li>Personal character </li></ul></ul><ul><ul><li>Social status </li></ul></ul><ul><li>Definitions can be inconsistent to each other </li></ul>
    23. 23. Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-2007) </li></ul>
    24. 24. Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-2007) </li></ul>
    25. 25. Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-2007) </li></ul>
    26. 26. Adults - Definition <ul><li>Group between young adults and elderly (Figure: Population of the UK by gender and age, mid-2007) </li></ul>
    27. 27. Adults - Definition <ul><li>Very large group </li></ul><ul><li>High latitude between definitions </li></ul><ul><li>Lots of different life stages within this group </li></ul>
    28. 28. Adults – Use of CMC <ul><li>CMC experience can vary with </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Life stage </li></ul></ul><ul><ul><li>Social status </li></ul></ul><ul><li>Use CMC in the same way like young adults and elderly </li></ul>
    29. 29. Adults - Overview <ul><li>We know how they use CMC now </li></ul><ul><li>But about how many people use it? </li></ul>
    30. 30. Adults – Internet Use Figure: World Internet Project (International Report 2009)
    31. 31. Adults - Social Networking <ul><li>Facebook </li></ul><ul><li>Adults are the fastest growing age group </li></ul><ul><li>35-54 year old users </li></ul><ul><ul><li>Growing fastest </li></ul></ul><ul><ul><li>Double every six month </li></ul></ul><ul><li>Demographics are changing quickly </li></ul>
    32. 32. Adults - Social Networking <ul><li>LinkedIn </li></ul><ul><li>Average Age 41 </li></ul><ul><li>53% Household Income 100K+ </li></ul><ul><li>49% Business Decision Maker </li></ul><ul><li>95% are college educated </li></ul>
    33. 33. The Elderly Daniel Mawdsley
    34. 34. The Elderly Online <ul><li>Common Misconceptions about elderly using computers </li></ul><ul><li>The Digital Divide </li></ul><ul><li>Why elderly should use computers </li></ul><ul><li>Reasons why elderly use computers </li></ul><ul><li>How Elderly use computers </li></ul><ul><li>Issues that arise when an elderly person uses a computer / Internet </li></ul>
    35. 35. Common Misconceptions <ul><li>The elderly are computer illiterate </li></ul><ul><li>There are no websites to cater for elderly users </li></ul><ul><li>Elderly have no access to computers and the internet </li></ul>
    36. 36. The Digital Divide <ul><li>Takes away face-to-face relationships </li></ul><ul><li>Takes away telephone usage </li></ul><ul><li>Draw’s everyone into a virtual reality </li></ul><ul><li>Limited Access to PC’s - The decision to use a library as the setting for the training was made based on the fact that this is where most of the elderly would access the Internet Campbell et al (2003) </li></ul><ul><li>No source of substantial income – no luxury services such as an internet service. </li></ul>
    37. 37. The Digital Divide – Continued <ul><li>The Majority of people over the age of fifty-five in the United Kingdom have never used the internet. </li></ul><ul><li>2/3 of elderly have no intention of ever using the internet Fielding (2002) </li></ul><ul><li>BBC (2006) states that there is an alarming gap in technological knowledge between generations </li></ul><ul><li>In a European context the equivalent discussion has been in terms of ‘social exclusion’, although the older concepts of ‘disadvantage’ or ‘deprivation’ are also relevant Haddon (2004) </li></ul>
    38. 38. Why Should Elderly Use Computers? <ul><li>To enhance relationships with family, friends and meet new people. </li></ul><ul><li>Use computers as a knowledge resource </li></ul><ul><li>Retrieve the news as you require it from online news websites such as the BBC </li></ul><ul><li>Pursue hobbies online </li></ul>
    39. 39. How Elderly Use Computers <ul><li>To stay in touch with family and friends </li></ul><ul><li>To research information that they require </li></ul><ul><li>To research their family history and build a family tree from that acquired research </li></ul><ul><li>Read news articles instead of watching TV or listening to the radio </li></ul><ul><li>Interact with social online elderly communities </li></ul>
    40. 40. How Elderly Use Computers - Continued <ul><li>Interact with social online elderly communities </li></ul><ul><li>There are many websites that currently cater for the elderly community such as the following:- </li></ul><ul><li>iGrandparents – General Information resource for grandparents </li></ul><ul><li>Seniors Site – Blog based for elderly based discussions </li></ul><ul><li>ElderCare Online – Discusses topics about health care of elderly </li></ul><ul><li>Web Wise Seniors – helping elderly learn </li></ul><ul><li>Seniors Network - General Information resource for elderly </li></ul><ul><li>Saga – Insurance / Travel / Money / Health information </li></ul>
    41. 41. Age Concern <ul><li>Age Concern taking its own approach to promoting the web for the elderly </li></ul><ul><li>Age Concern (2007) with help from Microsoft and Cable And Wireless </li></ul><ul><li>Attempting to bring the net to the over 65s, via events such as the silver surfer festival www.ageconcern.org.uk/silversurfer </li></ul><ul><li>This approach allows for the over 65s to feel less threatened with the internet as they are surfing with real world peers. </li></ul>
    42. 42. Success Stories <ul><li>Saga </li></ul><ul><li>According to The Guardian (2004) </li></ul><ul><li>Forrester's Consumer Technographics Survey shows that 58% of UK seniors have researched holidays online (compared with 51% of all online Europeans). Other popular activities include online banking and sharing digital photos via email. </li></ul><ul><li>The Survey also indicates there are now 20.7m net users in Europe over 55, with 25% of European seniors now online. </li></ul><ul><li>Age Concern </li></ul><ul><li>According to The Guardian (2004) </li></ul><ul><li>Age Concern’s research shows that more than 35% of British over-50s used the net in the past year, and of that group, 41% log on every day. </li></ul>
    43. 43. Issues That Arise When Elderly Use Computers <ul><li>Introduction to computers </li></ul><ul><li>Self experience – Learned through trial and error, thus learning from the mistakes that I made. </li></ul><ul><li>Inevitably lead to… </li></ul>
    44. 44. Issues That Arise When Elderly Use Computers - Continued <ul><li>Limited knowledge of computer’s </li></ul><ul><li>Errors </li></ul><ul><li>Similarities in performance between elderly and their young children counterparts Ogozalek et al (1986) </li></ul>
    45. 45. Issues That Arise When Elderly Use Computers – Continued <ul><li>Physical Limitations of the elderly user </li></ul><ul><li>Brewer (2005) shows a list of how physical disabilities that are common can be overcome by using the following:- </li></ul><ul><li>Colour Blindness – user can control style sheets of websites </li></ul><ul><li>Repetitive strain injury – keyboard equivalents for mouse-driven commands can be incorporated </li></ul><ul><li>Deaf – captioned audio proportions of multimedia files </li></ul><ul><li>Blindness – appropriate use of tables, alternative text, abbreviations and acronyms; synchronisation of visual, speech and Braille display </li></ul><ul><li>Dyslexia – use of supplemental graphics; freezing animated graphics multiple search options available </li></ul><ul><li>Ageing related conditions such as eyesight – magnification tools; stop scrolling text, avoid popup windows </li></ul><ul><li>Cognitive disability – clear and simple language; consistent design consistent navigation options </li></ul>
    46. 46. Class Discussion Topics <ul><li>Can you understand why some elderly users resent the use of a computer? </li></ul><ul><li>How would you encourage elderly to use computers? </li></ul><ul><li>Can you see yourself as an elderly user using the internet? </li></ul>
    47. 47. Lifespan Communication in CMC Discussion Daniel Ratzinger
    48. 50. Information Sources (Children) <ul><li>E-Schools </li></ul><ul><li>Microsoft </li></ul><ul><li>BBC </li></ul><ul><li>Virgin Media </li></ul><ul><li>The Evening Standard </li></ul><ul><li>Oregon Public Broadcasting </li></ul><ul><li>American Sociological Association </li></ul><ul><li>FindLaw </li></ul>
    49. 51. References (Elderly) <ul><li>Age Concern (2007) , Silver Surfer Week (Online) Available at: http://www.ageconcern.org.uk/silversurfer/ (Accessed on 04/02/09) </li></ul><ul><li>BBC (2006), Parents Warned Over Computer (Online) Available at: http://news.bbc.co.uk/1/hi/education/5186612.stm (Accessed on 04/02/09) </li></ul><ul><li>Brewer (2005) , How People with disabilities use the web (Online) Available at: http://www.w3.org/WAI/EO/Drafts/PWD-Use-Web/ (Accessed on 04/02/09) </li></ul><ul><li>Campbell, R & Wabby, J (2003) The Elderly and the Internet: A Case Study . The Internet Journal of Health , (Online). 3 (1), Available at: http://www.ispub.com/ostia/index.php?xmlFilePath=journals/ijh/vol3n1/elderly.xml (Accessed on 04/02/09) </li></ul><ul><li>Fielding (2002), Silver surfers in the minority (Online) Available at: http://www.vnunet.com/News/1134440 (Accessed on 04/02/09) </li></ul><ul><li>Guardian, The (2004), Moves to get elderly online (Online) Available at: http://www.guardian.co.uk/technology/2004/nov/18/onlinesupplement3 (Accessed on 04/02/09) </li></ul><ul><li>Haddon, L(2004), Information and Communication Technologies in Everyday Life : A Concise Introduction and Research Guide. Page 13, Published by Berg Publishers </li></ul><ul><li>Ogozalek, V & Van Praag, J (1986 ), Comparison of elderly and younger users on keyboard and voice input computer-based composition tasks. Page 1, Published by ACM New York, NY, USA </li></ul>

    ×