Since the dismantling of media commissions in most advertising markets, advertising agency remuneration has been a controversial and challenging topic for advertisers, marketers, procurement and their agencies. What is the right level? The right method? The right process? Since 2000, TrinityP3 has been assisting marketers with a fact based approach to remuneration of media agencies, creative agencies, digital agencies, PR, promotions agencies and across the full range of marketing communications suppliers. In this presentation, TrinityP3 provides their approach and methodology on agency remuneration based on benchmarking, negotiation and modelling many millions of dollars in agency fees across all categories of marketing.