Darren Woolley, Global CEO, TrinityP3 was invited to speak at the three day Marketing Procurement Conference, ProcureCon Marketing 2016 held on the 14 - 16 June at The Tower Hotel, London.
He presented his Case Study Revolution (with a few creative twists!) on ‘The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation’ to more than 200 marketing procurement professionals from across the EU.
This presentation covered:
1. Defining Content Marketing
2. Identifying the challenges
3. A case study on Content Marketing commercial effectiveness
4. Then the audience worked on ways Procurement could contribute to the Content Marketing Transformation