Since 1995 most companies have been investing in the creation of digital assets.
This includes corporate websites, landing pages, web-interfaced databases, e-commerce sites, mobile apps, display advertising, web-content, social media content etc. It can take the form of images, illustrations, charts, graphs, words, music, video, etc.
It meets the definition of an asset “An item of property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies”.
It also qualifies as Capital Expenditure or CapEx, “Are funds used by a company to acquire or upgrade physical assets such as property, industrial buildings or equipment. It is often used to undertake new projects or investments by the firm. This type of outlay is also made by companies to maintain or increase the scope of their operations”.
However few have managed their digital asset investment to maximise their ROI. The purpose of digital asset management is to increase the value.
As a business asset it requires management: Ask yourself:
Where do these assets reside?
Who has control of these assets?
How are these assets being used?
What is your assets depreciation schedule?
The presentation includes Case Studies on:
− Digital Asset Audit
− CMS Selection
− External Supplier Alignment
Each case study includes:
• Issue of Problem Identified
• The customised TrinityP3 Solution
• The Process / Methodology applied
• Outcome / Result delivered
• The project Cost and ROI
Plus a Digital Asset Management Self-Assessment Quiz