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How to manage agency relationships better or die trying

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Presentation to the American Chamber of Commerce in Hong Kong by Darren Woolley, Managing Director, Trinity P3 Marketing Management Consultants on Monday May 10, 2010. Discussion on the various structures available to marketers for engaging the range of service providers to meet the increasingly complex marketing requirements.

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How to manage agency relationships better or die trying

  1. 1. How to better manage agency relationships… or die trying. 1 Evalu8ing. Collaboration. Relationships. Performance.
  2. 2. Once upon a time there was one and one 2 Evalu8ing. Collaboration. Relationships. Performance.
  3. 3. But now there is one and many 3 Evalu8ing. Collaboration. Relationships. Performance.
  4. 4. Spending too much time managing 4 Evalu8ing. Collaboration. Relationships. Performance.
  5. 5. So perhaps you have gone to the one-stop-shop 5 Evalu8ing. Collaboration. Relationships. Performance.
  6. 6. And ended up with a gate keeper 6 Evalu8ing. Collaboration. Relationships. Performance.
  7. 7. Or maybe you have chosen the best of breed 7 Evalu8ing. Collaboration. Relationships. Performance.
  8. 8. With you as the ring master 8 Evalu8ing. Collaboration. Relationships. Performance.
  9. 9. Why can’t they collaborate? 9 Evalu8ing. Collaboration. Relationships. Performance.
  10. 10. Because of this 10 Evalu8ing. Collaboration. Relationships. Performance.
  11. 11. Everyone is competing for a bigger slice of this 11 Evalu8ing. Collaboration. Relationships. Performance.
  12. 12. Rather than working together to bake a bigger pie 12 Evalu8ing. Collaboration. Relationships. Performance.
  13. 13. They are also not clear on who does what anymore 13 Evalu8ing. Collaboration. Relationships. Performance.
  14. 14. Made worse by working like this 14 Evalu8ing. Collaboration. Relationships. Performance.
  15. 15. You need to create alignment 15 Evalu8ing. Collaboration. Relationships. Performance.
  16. 16. Avoid the repetition and duplication 16 Evalu8ing. Collaboration. Relationships. Performance.
  17. 17. Undertake regular check ups and check ins 17 Evalu8ing. Collaboration. Relationships. Performance.
  18. 18. 18 And regularly look for improvement Evalu8ing. Collaboration. Relationships. Performance.
  19. 19. So how do you create a collaborative environment? 19 Evalu8ing. Collaboration. Relationships. Performance.
  20. 20. Or if you feel like you are dying trying… Evalu8ing Sydney +612 8399 0922 Melbourne +613 9682 6800 Hong Kong +852 3589 3095 Singapore +65 6884 9149 people@evalu8ing.com www.evalu8ing.com 20 Evalu8ing. Collaboration. Relationships. Performance.

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