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GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?


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Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?

Benchmarketing and TrinityP3 present the Game Changers Boardroom Breakfast. The event is dedicated to innovations across data, digital and programmatic marketing. Some of the industry's best will shed light on the game-changing innovations that will prepare you for the marketing challenges of 2016 and beyond.

Keynote speakers included:

Darren Woolley,
Global CEO, Trinity P3

A scientist by training and a former creative director of JWT, Woolley is the CEO and founder of marketing consultancy Trinity P3 which works with many of the world’s top 100 advertisers improve their marketing effectiveness and efficiency across the APAC region.

Gil Snir
CMO, Benchmarketing

Gil Snir is co-founder and CMO at digital performance group, Benchmarketing. Gil builds programmatic ad strategies for brands across Australia and around the world. With over 10 years of experience leading sales and marketing efforts for Telstra, Vodafone and Fairfax Media, he is now focused on helping brands build data-driven and customer centric marketing solutions.

Friday, 22 July 2016 from 8:00 AM to 10:00 AM (AEST)

NEXT Hotel Brisbane - 72 Queen Street, Brisbane City, QLD 4000

Published in: Business
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GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

  1. 1. marketing management consultants GAME CHANGERSHow are leading brands dealing with increasing marketing complexity? Presented by Darren Woolley, CEO, TrinityP3 © Copyright 2016
  2. 2. marketing management consultants The marketing world is more complex
  3. 3. marketing management consultants Ancient secret of strategy
  4. 4. marketing management consultants The Cynefin Framework Provides a framework for decision making depending on your realm of operation
  5. 5. marketing management consultants Master Collaboration Marketers need to master the skill of collaborations and influence the customer experience across the organisation.
  6. 6. marketing management consultants Adopting the scientific method
  7. 7. marketing management consultants Developing agility Design structures and processes to be flexible, responsive and agile
  8. 8. marketing management consultants 70 / 20 / 10 Investment Framework Provides a budgeting approach to ensure you innovate and optimise without compromising success
  9. 9. marketing management consultants Focus on results Provides certainty in an uncertain world
  10. 10. marketing management consultants Ultimately in the face of complexity remember
  11. 11. marketing management consultants For simple solutions to complex problems TrinityP3 Pty Ltd Sydney +612 9964 9900 London +44 203 790 9229 Singapore +65 6631 2861 @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants