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Helping More Teachers Discover Your Digital Resources

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American Alliance of Museums Annual Meeting
Atlanta, Georgia
April 28, 2015

Darren Milligan
Senior Digital Strategist
Smithsonian Center for Learning and Digital Access
Smithsonian Institution
@darrenmilligan

Melissa Wadman
Manager of Program Evaluation
Smithsonian Center for Learning and Digital Access
Smithsonian Institution
@melwad

To have an impact in the classroom, museums must first ensure that their resources can be easily found. One of the most effective ways to improve discoverability of digital learning resources is to create and share standardized metadata through national programs such as the Learning Resource Metadata Initiative (LRMI) and the Learning Registry. This session will introduce these topics for museum education and technical staff members and share evaluation data on current implementation projects. Case studies presented from the Smithsonian and the North Carolina Museum of Art. Special thanks to Chad Weinard / @caw_ (currently at Balboa Park Online Collaborative) and Ashley Weinard / @eduseum (currently museum education consultant) for sharing the North Carolina case study.

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Helping More Teachers Discover Your Digital Resources

  1. 1. Helping More Teachers Discover Your Digital Resources American Alliance of Museums Annual Meeting Atlanta, Georgia April 28, 2015 Darren Milligan Senior Digital Strategist Smithsonian Center for Learning and Digital Access Smithsonian Institution @darrenmilligan Melissa Wadman Manager of Program Evaluation Smithsonian Center for Learning and Digital Access Smithsonian Institution @melwad
  2. 2. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  3. 3. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  4. 4. Source: Frontline Design, http://www.frontlinedesign.org/project/night-at-the-museum-2-battle-of-the-smithsonian
  5. 5. Image from Flickr user Mike Procario, https://www.flickr.com/photos/procario/11060000573/, used under a CC BY-ND 2.0license.
  6. 6. Smithsonian, in 2014: 19 Museums and Galleries & National Zoo
  7. 7. Smithsonian, in 2014: 19 Museums and Galleries & National Zoo 137.7M Museums Objects & Specimens 1.9M Library Volumes 136,194 Cubic feet of archival material
  8. 8. Smithsonian, in 2014: 19 Museums and Galleries & National Zoo 137.7M Museums Objects & Specimens 1.9M Library Volumes 136,194 Cubic feet of archival material 6,373 Employees 721 Research Fellows 9,817 Volunteers
  9. 9. Smithsonian, in 2014: 19 Museums and Galleries & National Zoo 137.7M Museums Objects & Specimens 1.9M Library Volumes 136,194 Cubic feet of archival material 6,373 Employees 721 Research Fellows 9,817 Volunteers 26.7M Physical Visitors 99M Digital (Website) Visitors
  10. 10. 1995 23.6 million physical visits to museums 72,942 digital visits
  11. 11. 1995 23.6 million physical visits to museums 72,942 digital visits 2014 26.7 million physical visits to museums 99 million digital visits
  12. 12. 1995 23.6 million physical visits to museums 72,942 digital visits 2014 26.7 million physical visits to museums 99 million digital visits Physical: 26,700,000-23,600,000 / 23,600,000 X 100 = 13.16% increase Digital: 99,000,000-72,942 / 72,942 X 100 = 135,624.27% increase
  13. 13. 1995 23.6 million physical visits to museums 72,942 digital visits 2014 26.7 million physical visits to museums 99 million digital visits Physical: 26,700,000-23,600,000 / 23,600,000 X 100 = 13.16% increase Digital: 99,000,000-72,942 / 72,942 X 100 = 135,624.27% increase
  14. 14. Audience Participation Time Image adapted from the Department of Education, http://www.flickr.com/photos/departmentofed/9602545478/, used under a CC BY 2.0 license.
  15. 15. Pew Research Teachers Survey Report February 2013 (i.e. Internet Highly Useful to Teachers) 92%: Internet has “major impact” on their ability to access content, resources, and materials 90%: use search engines to find info 84%: use Internet weekly to find content that will engage students 80%: use Internet weekly to help them create lessons
  16. 16. Pew Research Teachers Survey Report February 2013 (i.e. Internet Highly Frustrating to Use) 83%: teachers agree that “amount of info online today is overwhelming for most students” 71%: teachers agree that “digital tech discourage students from finding and using a wide variety of sources for their research” 60%: teachers agree that “digital tech makes it harder for students to find and use credible sources of information”
  17. 17. LRMI Educators Survey Report August 2013 Update 44%: search online several times a week 31%: search online daily 65%: report “irrelevant results” 87%: more satisfied if they could filter
  18. 18. Survey responses from educators indicating the relative importance of descriptive metadata for learning resources (LRMI Survey Report August 2013 Update, Ease and Discoverability: Educators and Publishers on the Search for Educational Content). How Can We Make Search Easier?
  19. 19. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  20. 20. What is Metadata?
  21. 21. Image : Potato salad, by Flickr user Andrew Tseng , used under a CC CC BY-NC-SA 2.0 license. https://www.flickr.com/photos/arvidnn/7287171294
  22. 22. Image: Arugula Potato Salad, by Flickr user Megan Myers, used under a CC BY-NC-SA 2.0 license, https://www.flickr.com/photos/sunlitrain/3871786130
  23. 23. Image courtesy: Michael Jay, Educational Systemics; originally from steamykitchen.com Warm Bacon Potato Salad Recipe , http://steamykitchen.com/18741-warm-bacon-potato-salad-recipe.html
  24. 24. Schema.org
  25. 25. What About Education?
  26. 26. What About Education?
  27. 27. LRMI Properties General Terms (schema.org) • title/name • URL • description • image • about • created (date) • Creator • Publisher • inLanguage • useRightsUrl • isBasedOnUrl
  28. 28. LRMI Properties Educational Terms • educationalRole • educationalUse • timeRequired • typicalAgeRange • interactivityType • learningResourceType
  29. 29. LRMI Properties Competency-related Terms • educationalAlignment • educationalFramework • AlignmentType • targetDescription • targetName • targetURL
  30. 30. Now That We’ve Tagged Our Learning Resources, How Do We Share the Metadata?
  31. 31. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  32. 32. LE LRMILearning Registry Learning Resource Aggregators Image adapted from the Learning Registry, http://www.learningregistry.org
  33. 33. <span prefix="schema: http://schema.org/" typeof="schema:CreativeWork”> <meta property="schema:name" content="Smithsonian in Your Classroom: World War II on the Home Front: Civic Responsibility" /> <meta property="schema:description" content=" Lesson based on posters that encouraged American citizens to contribute to the war effort. Students consider the importance of volunteerism in a free society." /> <meta property="schema:learningResourceType" content="On-Line, Other" /> <meta property="schema:publisher" content="Smithsonian Center for Learning and Digital Access" /> <meta property="schema:url" content="http://www.smithsonianeducation.org/educators/lesson_plans/civic_responsibility/index.html" /> <meta property="schema:keywords" content="Citizenship, Liberty, Propaganda, Primary Sources, wwii" /> <meta property="schema:educationalAlignment" content="http://www.smithsonianeducation.org/educators/resource_library/standards_of_learning_sel.asp?state=-1&amp;grade=- 1&amp;loid=2072" /> <meta property="schema:typicalAgeRange" content="8-10, 10-12, 12-14, 14-16, 16-18" /> <meta property="schema:educationalRole" content="Student, Teacher" /> <meta property="schema:educationalUse" content="Discussion/Debate, Guided questions, Introduction, Reading, Visual/Spatial" /> <meta property="schema:inLanguage" content="English" /> <meta property="schema:interactivityType" content="Mixed" /> <meta property="schema:timeRequired" content="PT4H" /> <meta property="schema:license" content="http://www.si.edu/termsofuse/" /> <meta property="schema:accessibilityControl" content="fullMouseControl" /> <meta property="schema:accessibilityFeature" content="structuralNavigation, tableOfContents" /> <meta property="schema:accessibilityHazard" content="noFlashingHazard, noMotionSimulationHazard, noSoundHazard" /> <meta property="schema:accessMode" content="textual, visual" /> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Ask and answer questions about key details in a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.1" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/1" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Identify the main topic and retell key details of a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.2" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/2" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Describe the connection between two individuals, events, ideas, or pieces of information in a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.3" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/3" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Distinguish between information provided by pictures or other illustrations and information provided by the words in a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.6" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/6" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Use the illustrations and details in a text to describe its key ideas." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.7" />
  34. 34. Image adapted from the Learning Registry Technical Specification, https://docs.google.com/document/d/1msnZC6RU9N72Omau0F4FNBO5YCU6hZrG1kKRs_z42Mc/edit?hl=en_GB
  35. 35. Image: Newspaper clipping via: http://www.fodey.com/generators/newspaper/snippet.asp
  36. 36. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  37. 37. Learning Resource Metadata Initiative Project and Evaluation (2014–2015) Smithsonian produced educationally-relevant metadata for 2,500 Smithsonian learning resources, distributed the metadata via the Learning Registry, and built capacity for Smithsonian educators and content creators to develop metadata as they publish new digital learning resources. The goals of the Smithsonian LRMI project are to: • Develop and publish metadata required to fully describe the existing Smithsonian learning resources • Evaluate the impact of LRMI metadata on the discoverability, analysis, and use of Smithsonian learning resources
  38. 38. based on The Content Developers Guide to the Learning Resource Metadata Initiative and Learning Registry, 2013
  39. 39. What Did the Metadata Look Like Before LRMI? txtID txtTitle txtDescription txtType musName webaddr Keywords Standards Alignment Subject(s) Grade(s)
  40. 40. What Did the Metadata Look Like Before LRMI? txtID 2072 txtTitle Smithsonian in Your Classroom: World War II on the Home Front: Civic Responsibility txtDescription Lesson based on posters that encouraged American citizens to contribute to the war effort. Students consider the importance of volunteerism in a free society. txtType Lesson Plans musName Smithsonian Center for Learning and Digital Access webaddr http://www.smithsonianeducation.org/educators/… Keywords Citizenship, Liberty, Propaganda, Primary Sources, wwii Standards Alignment http://www.smithsonianeducation.org/educators/resourc/… Subject(s) Wars, World War II Grade(s) 4–8, 9–12
  41. 41. What Does the Metadata Look Like Now? txtTitle (Name) txtID txtDescription (Description) MusName (Publisher) Web Address (URL) status Keyword(s) Standards Alignment about (subjects) TypicalAgeRange (Grade) dateCreated alignmentType educationalRole educationalUse inLanguage learningResourceType interactivityType timeRequired useRightsUrl accessibilityAPI accessibilityControl accessibilityFeature accessibilityHazard access Mode educationalAlignment
  42. 42. What Does the Metadata Look Like Now? txtTitle (Name) Smithsonian in Your Classroom: World War II on the Home Front: Civic Responsibility txtID 2072 txtDescription (Description) Lesson based on posters that encouraged American citizens to contribute to the war effort... MusName (Publisher) Smithsonian Center for Learning and Digital Access Web Address (URL) http://www.smithsonianeducation.org/educators/lesson_plans/civic_responsibility/index.html status Live Keyword(s) global sound, folkways Standards Alignment http://www.smithsonianeducation.org/educators/resource_library/stand… about (subjects) Citizenship, Liberty, Propaganda, Primary Sources, wwii TypicalAgeRange (Grade) 8-10, 10-12, 12-14, 14-16, 16-18 dateCreated 2007 alignmentType Teaches educationalRole Teacher, Student educationalUse Discussion/Debate, Guided questions, Introduction, Reading, Visual/Spatial inLanguage English learningResourceType Lesson Plan interactivityType Mixed timeRequired PT4H useRightsUrl http://www.si.edu/termsofuse/ accessibilityAPI accessibilityControl fullMouseControl accessibilityFeature structuralNavigation, tableOfContents accessibilityHazard noFlashingHazard, noMotionSimulationHazard, noSoundHazard access Modetextual, visual educationalAlignment CCSS.ELA-Literacy.RI.1.1, CCSS.ELA-Literacy.RI.1.2, CCSS.ELA-Literacy.RI.1.3, CCSS.ELA- Literacy.RI.1.6, CCSS.ELA-Literacy.RI.1.7, CCSS.ELA-Literacy.RI.1.8, CCSS.ELA-Literacy.RI.1.10, CCSS.ELA-Literacy.RF.1.4a, CCSS.ELA-Literacy.W.1.8, CCSS.ELA-Literacy.SL.1.1a, CCSS.ELA-Literacy.SL.1.1b, CCSS.ELA-Literacy.RI.2.1, CCSS.ELA- Literacy.RI.2.2, CCSS.ELA-Literacy.RI.2.3, CCSS.ELA-Literacy.RI.2.5, CCSS.ELA-Literacy.RI.2.8, CCSS.ELA-Literacy.RI.2.10,
  43. 43. What Does the Metadata Look Like on Your Websites? <span prefix="schema: http://schema.org/" typeof="schema:CreativeWork”> <meta property="schema:name" content="Smithsonian in Your Classroom: World War II on the Home Front: Civic Responsibility" /> meta property="schema:description" content=" Lesson based on posters that encouraged American citizens to contribute to the war effort. Students consider the importance of volunteerism in a free society." /> <meta property="schema:learningResourceType" content="On-Line, Other" /> <meta property="schema:publisher" content="Smithsonian Center for Learning and Digital Access" /> meta property="schema:url" content="http://www.smithsonianeducation.org/educators/lesson_plans/civic_responsibility/index.html" /> <meta property="schema:keywords" content="Citizenship, Liberty, Propaganda, Primary Sources, wwii" /> <meta property="schema:educationalAlignment" content="http://www.smithsonianeducation.org/educators/resource_library/standards_of_learning_sel.asp?state=-1&amp;grade=- 1&amp;loid=2072" /> <meta property="schema:typicalAgeRange" content="8-10, 10-12, 12-14, 14-16, 16-18" /> <meta property="schema:educationalRole" content="Student, Teacher" /> <meta property="schema:educationalUse" content="Discussion/Debate, Guided questions, Introduction, Reading, Visual/Spatial" /> <meta property="schema:inLanguage" content="English" /> <meta property="schema:interactivityType" content="Mixed" /> <meta property="schema:timeRequired" content="PT4H" /> <meta property="schema:license" content="http://www.si.edu/termsofuse/" /> <meta property="schema:accessibilityControl" content="fullMouseControl" /> <meta property="schema:accessibilityFeature" content="structuralNavigation, tableOfContents" /> <meta property="schema:accessibilityHazard" content="noFlashingHazard, noMotionSimulationHazard, noSoundHazard" /> <meta property="schema:accessMode" content="textual, visual" /> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Ask and answer questions about key details in a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.1" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/1" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Identify the main topic and retell key details of a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.2" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/2" /> </span> <span property="schema:educationalAlignment" typeof="schema:AlignmentObject”> <meta property="schema:alignmentType" content="Teaches" /> <meta property="schema:educationalFramework" content="CCSS" /> <meta property="schema:targetDescription" content="Describe the connection between two individuals, events, ideas, or pieces of information in a text." /> <meta property="schema:targetName" content="CCSS.ELA-Literacy.RI.1.3" /> <meta property="schema:targetUrl" content="http://corestandards.org/ELA-Literacy/RI/1/3" /> </span>
  44. 44. What Could the Metadata Look Like on Other Websites?
  45. 45. Train and Share ● Training Workshops ● Training Google Hangout ● LRMI Guide ● How-to Infographic for Museums
  46. 46. Evaluation: Methodology/Sample 56 classroom educator participants (from across the U.S. and recruited through an external firm) in this study completed the first two of following activities: • Phase One: Online Survey • Phase Two: Webpage Analysis • Phase Three: Web Analytics
  47. 47. Results: Online Survey Only a handful of the participants were familiar with LRMI, having heard about it from “our school librarian” or “at a teachers’ conference.” Almost all of the participants projected that educator specific tags would increase their search satisfaction and increase the likelihood they would use the materials. Which educator specific tags were ranked most relevant: • Grade level • Content/subject area • Alignment to standards
  48. 48. Results: Webpage Analysis Majority primarily use Google to search for digital learning resources several times a week, if not almost every day. Less than one half of educators consider their searches successful. Irrelevant results, lack of educator specific filters, and time consumption are the factors leading to search failure. Participants found search and analysis to be most useful when these metadata fields are visible: • Content/subject area • Grade level • Source
  49. 49. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  50. 50. ArtNC.org North Carolina Museum of Art, 2012 Arts integration program for K–12 teachers Professional Development Tool ● Concept Explorer ● Teach teachers how to connect works of art to to their lessons across disciplines by creating concept maps Resources ● Collection info for NCMA’s most teachable works of art ● 60 model lesson plans
  51. 51. ArtNC and LRMI Heard about it on Twitter, proposed it to the project director and developers, implemented in a content and development update cycle (within their website content management system). Why? Make Model Lesson Plans as findable and usable as possible for aggregators. Easier than going out and adding manually. How? Adjusted existing fields of lesson plans to better fit LRMI terms. Added a new dropdown field to Drupal CMS for “group type.” Added LRMI tags to the template code.
  52. 52. ArtNC and LRMI Result All subsequent Lesson Plans have embedded LRMI tags without any extra effort. ROI? Hard to tell. Site traffic and community size have experienced healthy growth. Would we do it again? Yep. It’s the right thing to do.
  53. 53. This Afternoon Why Digital? Metadata Creation: Learning Resource Metadata Initiative Metadata Distribution: Learning Registry Case Study: Smithsonian Case Study: ArtNC How to Create a Metadata Project
  54. 54. Audience Participation Time, Part II Image adapted from the Department of Education, http://www.flickr.com/photos/departmentofed/9602545478/, used under a CC BY 2.0 license.
  55. 55. LRMItagger.org
  56. 56. LRMItagger.org
  57. 57. Recommendations Museum educators can • Create LRMI metadata for their existing resources. • Work with Web staff to embed LRMI metadata on resource HTML pages. • Develop LRMI for emerging resources as they are developed. Museum technologists can • Assist museum educators in utilizing tagger tools. • Work with museum education staff to embed LRMI metadata on resource HTML pages. • Publish LRMI metadata to the Learning Registry. • Play an active role in the LRMI and the Learning Registry communities to ensure that the needs of their institutions are well represented as these initiatives continue to develop and mature.
  58. 58. Thanks! Helping More Teachers Discover Your Digital Resources Learn More: bit.ly/edumetadata American Alliance of Museums Annual Meeting Atlanta, Georgia April 28, 2015 Smithsonian Center for Learning and Digital Access, Smithsonian Institution Darren Milligan / @darrenmilligan Melissa Wadman / @melwad To learn more about the ArtNC LRMI Project Chad Weinard / @caw_ (currently Balboa Park Online Collaborative) Ashley Weinard / @eduseum (currently museum education consultant)

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