This document describes the London Fashion Awards (LFAs), which aims to raise awareness of career opportunities for young people through apprenticeships, vocational training, and internships. The LFAs use the fashion industry to attract interest and highlight alternatives to unemployment, excessive university debt, or low-skilled jobs. Major fashion figures and a student team support the initiative, which will mentor contestants and connect them to jobs in the industry. Sponsorship opportunities are described as a way to fund the LFAs while gaining visibility and fulfilling corporate social responsibility.

1. Sponsorship
Opportunity
[your company name here]

2. … dedicated to
changing the lives of
young people for the
better through fashion

3. DID YOU
KNOW

4. 22.2% of 16-24 year olds
in the UK are unemployed
It’s a £28 billion problem

5. The answer
isn’t University
for many …
£40,000
average
university debt

6. Giving up is the easiest choice for
many young people
Hundreds of thousands have.
There is another path they
can follow

7. Apprenticeships
Vocational Qualifications
Internships
Ten of thousands of
these Leaning-By-
Doing positions,
across many
industries, remain
unfilled. WHY?

8. “That’s for
plumbers ...”
“Not cool … I’d
rather be
unemployed”
“What’s an
apprenticeship?”

9. The reality is businesses, kids, parents
and many educators don’t know these
opportunities exist or don’t
understand them

10. So our young
people now
have a choice
of queue

11. The London Fashion Awards
uses the hip of Fashion to bring interest
and awareness to the variety of career
opportunities available to young people
through Leaning-By-Doing

12. What
Are The
LFAs

13. ForYoung ForThe ForParents
People Fashion Teachers
Industry Advisors
Platform for 16- Develop a new Identifies a real
24 years olds pool of talent and alternative for
with no job or identify the young people
degree to crème de la to a degree,
showcase their crème debt or the
talents dole queue
Satisfy corporate
Opportunity to social
work closely responsibility
with fashion remit
industry mentors
Jobs!!!

14. The LFA spotlight
Creating mentor and
apprentice opportunities
Ensuring government delivers
on promise of effective Learning
by Doing funding
Promoting Learning by Doing
as a credible alternative to debt,
dole or degree

15. Who’s
On
Board?

16. Melissa Porter
Founder of the LFAs
TV Presenter and Mother

17. Bio Melissa Porter
Television: Get A New Life, Escape To
The Country, Put your Money Where Your
Mouth Is, Britain’s Best Home, Renovation
Game
Fashion: Playtex
Wonderbra, Timberland, Marks &
Spencer, Oasis
Journalist: Mail on Sunday, Yahoo,

18. Testimonials on Melissa Porter
“Fashion and family run “The London Fashion
to the core of the Awards is a fantastic
Ferragamo family so an combination of creative
initiative such as the achievement and
London Fashion practical application.
Awards is something I The marriage of
am delighted to whole education with industry
heartedly is essential for the next
support. Coupled with generation to succeed.
Melissa's drive and I have high hopes for
passion for the subjects the LFA's - exciting
– the kids will all be times”
winners!
Naomi Settatree
Leonardo Online Ed. Harpers
Ferragamo Bazaar

19. Melissa is bringing her contacts, friends
and colleagues to bear to tackle the
problem of youth unemployment head on
The London Fashion Awards
are her vehicle to accomplish this

20. The Student Team
Driving The LFA Launch
Abby Deakin Jessica Lyman Carla Evans Gabby Fowler Jasmin Ellis
Blogger Social Media Social Media Marketing Design
Milly Jackson Phillipa Evans Grace Elcock Chelsea Savoy Nathan Taylor
Marketing Marketing Marketing Team Leader Design
Ellen Page Abii Ward Alicia Cheng Melissa Page Ernest Carwithen
Blogger Technology Team Leader Promotions Teacher

23. Contestants Selected
Promotion Phase
(led by PUSH)
... then mentored
London
Fashion
Awards
Ceremony

24. The London Fashion Awards
and Sponsorship – Naming Rights and
Award Sponsors
A Cause Marketing
Highly Glamorous Socially Ad Opportunity With
Visible Showcase Responsible Great ROI
Sponsors will be funding an initiative that
will make a real difference to young
people. In fact it already has …

25. created
They have been offered design
work by the LFA trademark lawyer