In the case of The Bodybuilder vs. The Doctor Who Invented Met-Rx, score Round 1 for the muscles.
Dr. Scott Connelly, founder of the Met-Rx brand of muscle enhancing powders and foods, must pay nearly $1.5 million to a former business partner, Darren M. Meade of Laguna Niguel, an arbitrator has ruled.
The retail experiment, led by Meade, worked. During a 24-month stretch beginning in late 1992, Met-Rx sales _ through direct mail as well as retail _ jumped from less than $1 million to more than $40 million.