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CIRI BC Social Media Workshop - September 25, 2009


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CIRI BC Social Media Workshop - September 25, 2009

  1. 1. CIRI BCSocial Media Workshop What every IRO should know <br />Presented by:<br />Darrell Heaps<br />Co-Founder & CEO<br />Q4 Web Systems Fall 2009<br />
  2. 2. Quick Poll<br />How many people here are on Twitter? <br />How many Tweeting now? <br />On Facebook? <br />
  3. 3. Source: Universal McCann Wave 3 & <br />Nielsen Online report <br />Social Media is the Dominant Channel<br />
  4. 4. Source: Ernst & Young - 2007<br />Securing analyst coverage is more difficult<br />3,000 est. <br />
  5. 5. Websites used consistently <br />Source: Rivel Research<br />
  6. 6. Institutional adoption of social media<br />47% read information posted on a blog which prompted them to investigate an issue further <br />20% read information posted on a blog which led to an investment decision or recommendation<br />63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future<br />Source: Brunswick Group Sept 2009<br />
  7. 7. Small-cap research is online<br />Source: Agoracom Sept 2009<br />
  8. 8. So what does this all mean?<br />“Fish Where the Fish are”<br />The web and social media is becoming the dominant channel <br />Traditional channels are no longer effective on their own<br />Prioritizing the web and social media will help you to differentiate and compete more effectively for capital<br />
  9. 9. Social Media & Investor Relations<br />
  10. 10. Financial Blogs and Social Networks <br />Largest financial blog aggregator Partnered with Yahoo!Finance<br />4 million unique users/month – 25% institutional investors<br />Trading social network. Based on Twitter. Available through Bloomberg.<br />Wiki finance portal. Social interactive data.<br />
  11. 11. SlideShare and Other Content Networks<br />Offsite SEO means increased discoverability<br />Majority not direct from companies<br />Companies should be publishing to establish “voice of authority”<br /><br />
  12. 12. Embedded SlideShare Presentation<br />
  13. 13. Companies Using Social Media<br />
  14. 14. Barrick Gold on Twitter<br />
  15. 15. ShareThis and Facebook<br />
  16. 16. Facebook Leads Sharing<br />
  17. 17. Facebook as an IR channel<br />
  18. 18. Primary Benefits<br />Large Cap<br />Real-time channel<br />Voice of authority<br />Mitigate value erosion<br />Front run issues<br />Small Cap<br />Increase exposure<br />Get coverage<br />Amplified content<br />Find new investors <br />
  19. 19. Return on Investment<br />Increased website traffic/unique visitors<br />Increased media mentions<br />Increased content spread and views<br />Accelerated messages to the market<br />Reducing costs/expenses<br />
  20. 20. What are the risks?<br />The risks existing whether you participate or not<br />Only share content that has been previously disclosed (website content should be the focus)<br />Social media policy is key to ensuring material information is not released by mistake (travel example)<br />
  21. 21. Thanks! Follow me:<br />